Skip to content
MarketScale
Demo
‹ Back to IndustriesProfessional AV

How to Get into Walmart

Selling into the world’s largest retailer is no easy task. However, Bricks and Click host Jennifer Kaylo Ruscin has a few tips and tricks up her sleeve to help you get there. On this episode of Bricks and Clicks, Ruscin shares insights gleaned from her 15 years of retail experience and breadth of…

This story was produced through MarketScale. See how Professional AV teams put it to work with Customer Stories & Case Studies.

Share
How to Get into Walmart

Get featured

Want to get featured in MarketScale Professional AV?

Create a free MarketScale workspace and get your company's expertise featured across our Professional AV coverage. No credit card, no demo required.

Start free

 
Selling into the world’s largest retailer is no easy task.

However, Bricks and Click host Jennifer Kaylo Ruscin has a few tips and tricks up her sleeve to help you get there.

On this episode of Bricks and Clicks, Ruscin shares insights gleaned from her 15 years of retail experience and breadth of knowledge to ensure you get placement in the most desirous retailer in the world.

The easiest way to get into Walmart actually comes up in October. Walmart’s Open Call, also called the Walmart Made in the USA Summit, could be your ticket to getting your foot in the door. Though applications for this year’s event have closed, it’s never too early to start thinking about your plan of attack for next year.

In this episode, Ruscin explores:

  • Walmart’s customer demographics and how they impact retailers’ ability to get on shelves
  • How to ensure your product is right for Walmart
  • What your buyer wants you to know before pitching
  • How to prepare for the big meeting
  • How to follow up and ensure you get a “yes”

Stay tuned for a new episode every other Thursday!

Your experts belong here

Every story in MarketScale Professional AV starts with a company putting its integrators, design engineers, and product specialists on the record. Buyers are already reading this topic. The only question is whose experts they find.

When a spec writer or facilities lead searches this category, your integrators are what they find instead of a competitor.

Get your team featuredSee how it works15 minutes, straight to a calendar.
B2B Weekly

The week in Professional AV, and sixteen other industries, every Monday.

Ten stories, one-line takes, five minutes. Free.

Professional AV: are you visible to AI?

Before they reach out, Professional AV buyers ask AI engines which vendors to trust. Explore how your experts, customers, and partners can become useful content for buyers and AI search.

Free plan

You just read one Professional AV expert. Your company is full of them.

This article was produced through MarketScale. The same platform turns your integrators, design engineers, and product specialists into the articles, video, and social content Professional AV buyers are searching for. Create a free workspace and see it with your own people. No credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What you get, free

Your own MarketScale workspace, up to 10 people
One professional video edit a month for qualifying companies
Media requests to your crowd, remote recording, AI writing tools
$0, no credit card, nothing that expires

More Professional AV Insights

Neat says Zoho Cliq joins Neat Open Apps on Neat devices

Neat says Zoho Cliq joins Neat Open Apps on Neat devices

Zoho Cliq has joined the Neat Open Apps ecosystem. According to Business Wire, the integration runs across Neat’s Generation 2 device portfolio and is centrally managed through Neat Pulse.

  • 01According to Business Wire, Zoho Cliq is joining the Neat Open Apps ecosystem, and Neat said it is the first hardware partner to support Zoho Cliq.

Sep 22, 2026

AV Access AnyCo V100 offers 100W charging, 1GbE and 4K@60 sharing over one USB-C

AV Access AnyCo V100 offers 100W charging, 1GbE and 4K@60 sharing over one USB-C

AV Access says the AnyCo V100 video bar is now available. The company says one USB-C cable connects a laptop to the camera, microphones and speaker, while also supporting screen sharing up to 4K@60Hz 4:4:4 on compatible USB-C hosts, 1Gbps wired networking and up to 100W charging.

  • 01According to AV Access’ Sept. 15 Business Wire release, one USB-C cable can connect a laptop to room AV, screen sharing, wired networking and laptop charging.
  • 02AV Access says the same USB-C cable supports screen sharing up to 4K@60Hz 4:4:4 on compatible USB-C hosts, provides 1Gbps wired network access and delivers up to 100W charging.
  • 03AV Access says 4K@60Hz 4:4:4 screen sharing is supported on compatible USB-C hosts, and that the same USB-C connection can deliver up to 100W charging.

Sep 22, 2026

End users made up 37% of InfoComm 2026's 28,132 attendees

End users made up 37% of InfoComm 2026's 28,132 attendees

AVIXA reports InfoComm 2026 drew 28,132 verified attendees from 94 countries to Las Vegas, with end users making up 37%. Microsoft and Cisco keynotes centered on AI agents for the meeting room. For enterprise workplace and IT teams, the June attendance mix and cross-platform AI pitches are timely as fall buying decisions approach.

  • 01A 37% end-user share at a pro AV trade show is a usable benchmark: more than one in three badges belonged to organizations that deploy the equipment, suggesting exhibitors may be demoing more directly to customers.
  • 02A sharper question to put to a collaboration vendor before the demo is which platform an AI meeting feature actually runs on. According to AVIXA, Cisco framed intelligent systems and open collaboration ecosystems as working across platforms including Microsoft Teams, Google Meet and Zoom, while Microsoft tied its voice agents to Teams Phone and Teams Rooms.
  • 03The 170-meter Cat5e reach BZBGEAR's Matt Richards cited to CE Pro for the XTREME-PRO, part of the XLink-ONE family that took Best of Show at InfoComm 2026 from AV Technology, is a manufacturer spec, not an independent test; for facilities with runs past 100 meters it is worth a bench check before fiber is designed out.

Sep 18, 2026

Explore More Professional AV Insights

Read more expert perspectives from across Professional AV.

Browse Professional AV Hub

For Professional AV teams

See how Professional AV teams use MarketScale →

Customer Stories & Case Studies

Explore Channels

Industry news, analysis, and expert perspectives

Professional AV›Engineering & Construction›Education Technology›Healthcare›Energy›Software & Technology›Retail›Business Services›Industrial IoT›Sports & Entertainment›Transportation›Sciences›Building Management›Food & Beverage›Architecture & Design›Hospitality›Marketing Tech›
Keep exploring

More from Professional AV

Professional AV hubMore expert Professional AV coverage.Explore →Customer Stories & Case StudiesTurn integrator wins into proof.Explore →BosePro audio discovered organically.Explore →State of GEO & AI VisibilityHow B2B brands get cited by AI search.Explore →

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Professional AV and beyond.

Book a 15-minute demo

Or call us. No forms required. We pick up. 214-945-2512