How Narratives Power Impactful Experience Design

On this episode of Experience by Design, host Bryan Meszaros welcomed Abigail Honor, Founder of Lorem Ipsum Corp, for a discussion on how growth in the field of experience design has made finding great talent simpler.

Lorem Ipsum is a “multidisciplinary firm specializing in the planning, design and production of experiences.” That’s a broad definition, but the company essentially prides itself on helping museums, attractions and more elevate the impact they leave on guests via the power of dramatic narratives and innovative solutions.

Honor’s background in film and media informed Lorem Ipsum’s beginnings as a media-first company, but it’s also now contributed to a more well-rounded approach to experience design and narrative that draws on that experience and inspiration.

That natural progression has led to Lorem Ipsum’s focus on narrative-driven experiences that leverage innovative technology solutions helping to bring the company’s forward-thinking ideas to life.

Honor said a wider shift toward a recognition of experience design and its importance for visitor attractions and venues of all kinds has made it simpler to find the people who form the growing core of her business.

“Our community’s grown. Twenty years ago, I don’t think anybody knew what experiential design was, and now you can go and study it at university,” Honor said. “It really is night and day, and a lot has changed in the landscape over the last 20 years. So finding great people, I think, is a lot easier.”

Join host Bryan Meszaros on Experience by Design every other Wednesday as he explores the latest trends and solutions helping craft the world’s most intriguing experiences.