The Liquid Disruptor: Has Hard Seltzer Changed the Beverage Market?

Hard seltzers have hit the alcoholic beverage market…hard. White Claw alone, one of the leading hard seltzer brands, surpassed the sales of all but one craft beer in June of 2019. This sect of the market is worth around $550 million, and is projected to reach $2 billion by 2021. With 200% growth in the last year alone, other brands are hopping on the seltzer train, from Corona, to Anheuser-Busch to Smirnoff.

Is this a fad or a phenomenon? On this snippet from Business Casual, MarketScale’s B2B radio show, hosts Daniel Litwin & Ben Thomas discuss the impact of such a surging market and whether the R&D behind a new beverage is worth the risk.

Tune in to Business Casual, MarketScale’s live radio broadcast, every Wednesday and Friday at 8 a.m. CST.Hard seltzers have hit the alcoholic beverage market…hard. White Claw alone, one of the leading hard seltzer brands, surpassed the sales of all but one craft beer in June of 2019. This sect of the market is worth around $550 million, and is projected to reach $2 billion by 2021. With 200% growth in the last year alone, other brands are hopping on the seltzer train, from Corona, to Anheuser-Busch to Smirnoff.

Is this a fad or a phenomenon? On this snippet from Business Casual, MarketScale’s B2B radio show, hosts Daniel Litwin & Ben Thomas discuss the impact of such a surging market and whether the R&D behind a new beverage is worth the risk.

Tune in to Business Casual, MarketScale’s live radio broadcast, every Wednesday and Friday at 8 a.m. CST.

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