Skip to content
MarketScale
‹ Back to IndustriesProfessional AV

Could Hemp Be the Next American Cash Crop?

On this segment of American Made, a conversational corner on policy affecting American Business, Business Casual host Daniel Litwin broke down the explosion of the American hemp market. According to the US Department of Agriculture, land used for hemp growth expanded by nearly 400% from 2017 to 2018; compare that to 2014, when land…

This story was produced through MarketScale. See how Professional AV teams put it to work with Customer Stories & Case Studies.

Share

Get featured

Want to get featured in MarketScale Professional AV?

Create a free MarketScale workspace and get your company's expertise featured across our Professional AV coverage. No credit card, no demo required.

Request an invite

On this segment of American Made, a conversational corner on policy affecting American Business, Business Casual host Daniel Litwin broke down the explosion of the American hemp market. According to the US Department of Agriculture, land used for hemp growth expanded by nearly 400% from 2017 to 2018; compare that to 2014, when land use for hemp was practically nonexistent.

Why the unprecedented growth? A lot can be attributed to the prevalence of CBD oil; retail sales in 2018 were anywhere from half a billion to $2 billion…not a small number by any means. Listen as Daniel and Tyler analyze why this growth is important for farmers, who are being hit from all angles with a difficult 2019 growing season, as well as why business around hemp is so profitable.

Tune in to Business Casual, MarketScale’s live radio broadcast, every Wednesday and Friday at 8 a.m. CST.

Your experts belong here

Every story in MarketScale Professional AV starts with a company putting its integrators, design engineers, and product specialists on the record. Buyers are already reading this topic. The only question is whose experts they find.

When a spec writer or facilities lead searches this category, your integrators are what they find instead of a competitor.

Get your team featuredSee how it works15 minutes, straight to a calendar.

Follow Professional AV Insights

Get new expert content in your inbox.

Professional AV: are you visible to AI?

Before they reach out, Professional AV buyers ask AI engines which vendors to trust. See how AI describes your company today, and where competitors show up instead.

Free workspace

You just read one Professional AV expert. Your company is full of them.

This article was produced through MarketScale. The same platform turns your integrators, design engineers, and product specialists into the articles, video, and social content Professional AV buyers are searching for. Create a free workspace and see it with your own people. No credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What you get, free

Your own MarketScale Studio workspace
One video edit a month, on us
AI writing, editing, and publishing tools
In-platform coaching to learn the system

More Professional AV Insights

Microsoft's MDEP Signage: From NRF Preview to InfoComm Demo

Microsoft's MDEP Signage: From NRF Preview to InfoComm Demo

Microsoft, MediaTek, and IAdea previewed what they described as the first digital signage solution built on Microsoft's Device Ecosystem Platform (MDEP) at NRF 2026 in January, and Avocor and IAdea demonstrated a pairing of MDEP-based signage with Avocor's new B Series displays at InfoComm 2026 in June, according to AV Magazine and invidis. Neither report describes the technology as shipping in commercial deployments.

  • 01MDEP adds identity management, conditional access, device attestation, and centralized lifecycle control to signage displays, enabling management like traditional IT endpoints.
  • 02MediaTek's Genio 720 system-on-chip, used in MDEP previews, provides industrial-grade performance with 10 TOPS AI acceleration and supports up to ultra-wide 5K or dual 2.5K display outputs.
  • 03MDEP-based signage remains in preview and demonstration status as of June 2026; buyers should verify current availability and understand MDEP licensing costs before purchase decisions.

Sep 11, 2026

IBC2026 Previews Show Vendors Pitching Orchestration Platforms

IBC2026 Previews Show Vendors Pitching Orchestration Platforms

Pre-show coverage of IBC2026, held September 11-14 in Amsterdam, shows several vendors including Telestream, PlayBox Neo and Zixi framing announcements around workflow orchestration and hybrid transport reliability rather than single products. Separately, NewscastStudio reported EverPass expanded its Netflix-linked deal to distribute the full NFL slate to bars and restaurants.

  • 01Telestream, PlayBox Neo, and Zixi are leading with orchestration and resilience messaging ahead of IBC2026 in Amsterdam, September 11-14.
  • 02Verify orchestration and resilience claims through vendor documentation, reference calls, and hands-on evaluation before committing to platforms.
  • 03Request documented API boundaries, interoperability testing evidence, and failure detection demonstrations rather than relying on marketing descriptions.

Sep 10, 2026

Software updates are now a buying event at IBC2026

Software updates are now a buying event at IBC2026

At IBC2026 in Amsterdam, Clear-Com and TSL are sending a similar operational message from different angles: the next hard problems are control, monitoring, and safe change in IP workflows. Clear-Com’s Eclipse HX EHX v15 adds ARC (Access Resource Configuration), which the company says enables access to intercom ports and resources without adding hardware, and expands capacity and resource management, according to Sports Video Group. AVNation reports TSL is emphasizing “reduced complexity” for control and monitoring across IP workflows. For ops leaders, the takeaway is to treat qualification, rollback planning, change windows, and licensing and support terms as first-class spec items.

  • 01Clear-Com is attaching new intercom access and resource controls to Eclipse HX via EHX v15 and ARC, so refresh planning shifts from “replace frames” to qualify releases, plan rollbacks and schedule change windows, according to Sports Video Group.
  • 02For distributed productions, FreeSpeak Cell leans on LTE and 5G rather than venue cabling, shifting runbooks toward coverage assumptions, service management and fallbacks when cellular performance drops, according to Sports Video Group.
  • 03AVNation reports TSL is pushing “reduced complexity” for control and monitoring across IP workflows, a sign that configuration, visibility and alarm routing are becoming day-to-day requirements, not optional add-ons.

Sep 8, 2026

Explore More Professional AV Insights

Read more expert perspectives from across Professional AV.

Browse Professional AV Hub

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Professional AV and beyond.

Book a 15-minute demo

Or call us. No forms required. We pick up. 214-945-2512