Skip to content
‹ Back to IndustriesProfessional AV

Camp Nou’s 140-room AV network shows how venues can run year-round

Crestron's AV-over-IP and XiO Cloud solutions have been implemented at Camp Nou, demonstrating how large stadiums can be operated like continuous enterprise environments. The technology supports a 140-room AV network that facilitates year-round operations. This setup highlights the potential for stadiums to adopt sustainable and efficient management practices similar to those used in corporate settings.

This story was produced through MarketScale. See how Professional AV teams put it to work with Customer Stories & Case Studies.

By MarketScale Newsroom · CrestronEspai BarçaSpotify Camp NouAv-over-ip
Share
Listen to the audio brief

Key facts, context, and what it means.

AUDIO
0:00—
Camp Nou’s 140-room AV network shows how venues can run year-round

Key takeaways

01

Crestron's AV-over-IP and XiO Cloud have been deployed at Camp Nou to manage a 140-room AV network.

02

Stadiums can be managed like 24/7 enterprise campuses using advanced AV technology.

03

The adoption of such technology supports continuous and sustainable operations in large venues.

Free workspace

Turn your Professional AV expertise into content.

Record interviews, organize footage, and write with AI on a free trial of the MarketScale platform for qualifying companies. No demo required, no credit card.

Try it Free

Spotify Camp Nou is being rebuilt to run like a campus, not a venue that wakes up 20-odd times a year. UC Today reports that the Espai Barça redevelopment is already operating across 140-plus connected rooms, with Crestron’s AV-over-IP and control stack underpinning everything from executive hybrid meetings to premium hospitality.

For operators, the news here is less about “smart stadium” branding and more about a concrete operating model: standardize the room, manage it like a fleet, and make the space changeover routine enough that Monday-morning board meetings don’t require a specialist crew to undo matchday production.

From matchday infrastructure to year-round room templates

In UC Today’s InfoComm 2026 interview with Crestron regional sales director Antonio Ortega, he frames the stadium’s practical problem in enterprise terms: the club runs Microsoft Teams across the organization, so the meeting room experience must be consistent from small rooms to the boardroom, and it must be easy enough that staff don’t need to be “super techy” to operate it.

That pushes AV design away from custom, space-by-space programming. Ortega tells UC Today the system at Espai Barça is built around scalable “models” that can be recreated across spaces as the redevelopment expands, so the deployment object becomes a repeatable room configuration, not a bespoke install.

At Espai Barça, the room template is the product, and the stadium becomes the deployment platform.

UC Today’s July 21, 2026 feature adds a hard scale marker: 140 connected rooms are already live across the complex. That matters because once a venue crosses into triple-digit room counts, availability, monitoring, patching, and remote support start to look like IT operations, not event AV.

The stack: AV-over-IP plus Teams, managed from one control plane

UC Today reports that Crestron DM NVX handles 4K video distribution across the venue, while DM NAX runs multi-zone Audio-over-IP. The same feature describes Crestron Virtual Control as the centralized management layer for the estate, with XiO Cloud providing remote monitoring and proactive troubleshooting across the 140-plus rooms.

Ortega’s InfoComm comments in UC Today put the operator benefit in plain terms: a “transparent” experience, one-touch join for Teams meetings, and wireless presentation using Crestron AirMedia over USB-C without additional application software. He also notes the rooms can be configured for bring-your-own-device use when needed.

In practice, that combination of standardized UC plus AV-over-IP routing changes how venues schedule and staff their spaces. If a suite is both a matchday box and a weekday meeting room, the critical metric is not peak show capability. It’s how reliably the space returns to a known-good baseline without someone rolling a cart, swapping inputs, and re-teaching the user interface.

Hospitality spaces are being procured like collaboration rooms

UC Today’s “Smart Stadium That Never Sleeps” story makes the hospitality angle unusually explicit. It describes VIP suites with displays for matches or presentations, Bluetooth audio tied into the central system, motorized blinds, and touchpanel control, so the same space can host premium guests and then pivot to business use the next morning.

The piece also details the boardroom build, including 1 Beyond cameras with Automate VX speaker tracking and Dante-based audio, positioning it as a high-spec hybrid meeting room. The Pitch Club, UC Today adds, uses DM NAX for multi-zone audio and carries 4K video throughout for match feeds, presentations, and branded content.

Miguel Castro, identified by UC Today as lead AV technology integrator on the project, describes UC being embedded into hospitality areas so they can support hybrid sessions and presentations outside matchdays. Taken together, it’s a procurement signal: premium space refreshes are starting to inherit the same requirements operators already enforce in corporate meeting rooms, including platform consistency, remote manageability, and a repeatable user experience.

Once a venue runs 140-plus rooms, uptime and remote support matter as much as picture quality.

What venue IT and AV leaders should verify in specs being written now

  • Room-model strategy: What is the standard “small room, medium room, boardroom, suite” template, and which elements (Teams compute, cameras, audio, control UI) are identical across all of them? UC Today’s reporting highlights Espai Barça’s reliance on reusable models.
  • Management plane requirements: If your roadmap looks like 50+ rooms, require a single monitoring and control layer, and ask what “proactive troubleshooting” looks like in practice (alerting, device health, remote remediation). UC Today cites Crestron XiO Cloud and Virtual Control as central to operating 140-plus rooms.
  • AV-over-IP network readiness: DM NVX and DM NAX are both IP-native. Confirm early whether the AV network is shared or segmented, who owns QoS and multicast policy, and what the acceptance test is for 4K video and multi-zone audio under load.
  • Reset-to-baseline workflows: Ortega’s InfoComm interview emphasizes overnight changeovers. Make vendors demonstrate how a suite or club space returns to a known configuration after an event, including UI lock-down, source routing presets, and support escalation when a room drifts.
  • BYOD and native-client coexistence: UC Today reports Teams-native rooms plus BYOD flexibility. Specify how the handoff works between native Teams, wireless presentation, and BYOD, and what the user sees on the touchpanel when modes change.

Featured companies

Your experts belong here

Every story in MarketScale Professional AV starts with a company putting its integrators, design engineers, and product specialists on the record. Buyers are already reading this topic. The only question is whose experts they find.

When a spec writer or facilities lead searches this category, your integrators are what they find instead of a competitor.

Book DemoSee how it works15 minutes, straight to a calendar.

About the author

MarketScale Newsroom
MarketScale NewsroomEditorial Team, MarketScale

The MarketScale Newsroom reports on the companies, technologies, and trends shaping 16 B2B industries. It turns primary sources and expert commentary into clear, useful coverage for the people doing the work.

B2B Weekly

The week in Professional AV, and sixteen other industries, every Monday.

Ten stories, one-line takes, five minutes. Free.

Professional AV: are you visible to AI?

Before they reach out, Professional AV buyers ask AI engines which vendors to trust. Explore how your experts, customers, and partners can become useful content for buyers and AI search.

Free Trial

You just read one Professional AV expert. Your company is full of them.

This article was produced through MarketScale. The same platform turns your integrators, design engineers, and product specialists into the articles, video, and social content Professional AV buyers are searching for. Start a free trial and see it with your own people. For qualifying companies, no credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What your free trial includes

Hands-on access to the MarketScale platform
Media requests to your crowd, remote recording, AI writing tools
No demo required. No credit card.
For qualifying companies. Company confirmation required.

More Professional AV Insights

Clear-Com Arcadia is the intercom hub at a Łódź skills centre running Dante and NETGEAR

Clear-Com Arcadia is the intercom hub at a Łódź skills centre running Dante and NETGEAR

Clear-Com's Arcadia Central Station is the central production communications hub at Łódź's Sectoral Skills Centre for Recording and Sound Reinforcement, connecting studios, control rooms, lecture rooms and other areas. The building's infrastructure is based on NETGEAR AV Series switches and a Dante Audio-over-IP network. Students get hands-on experience with wired, wireless and IP-based intercom workflows.

  • 01The Łódź centre's network runs on NETGEAR AV Series switches with Dante audio-over-IP, which Commercial Audio's CTO said made Clear-Com an ideal fit.

Oct 6, 2026

Telefónica fits its new Madrid broadcast monitoring room with an 11.4-meter Alfalite LED wall

Telefónica fits its new Madrid broadcast monitoring room with an 11.4-meter Alfalite LED wall

Telefónica Servicios Audiovisuales has commissioned an 11.4-meter Alfalite UHD Finepix 1.2 LED wall for a new TSAmediaHUB monitoring room in Aravaca, Madrid. Servers feed it over NDI, so sources can be distributed centrally and layouts adapted to the needs of each operation.

  • 01Fed over NDI video-over-IP, Telefónica's Aravaca wall makes the arrangement of broadcast feeds a server setting that can be adapted for each operation.

Oct 3, 2026

Transcoding moves to the cloud. Intercom, tally and shading stay at the venue

Transcoding moves to the cloud. Intercom, tally and shading stay at the venue

Vendors draw the same line: transcoding and graphics move to the cloud, while intercom, tally and camera shading stay on site. Riedel says the connection back to on-site talent, cameras, tally and IFB can still undermine the production or the business case. Hybrid looks like where things settle.

  • 01Dillon’s analysis suggests hybrid cloud-plus-venue production is where things settle, making on-site hardware for latency-bound work a long-term facility plan item.
  • 02Interoperability standards such as SMPTE ST 2110 and NMOS handle the plumbing. The question to put to vendors now is how their systems provision, configure, tear down and monitor services alongside other vendors' gear.

Oct 1, 2026

Explore More Professional AV Insights

Read more expert perspectives from across Professional AV.

Browse Professional AV Hub

About the Expert

MarketScale Newsroom
MarketScale Newsroom

Editorial Team

MarketScale

The MarketScale Newsroom reports on the companies, technologies, and trends shaping 16 B2B industries. It turns primary sources and expert commentary into clear, useful coverage for the people doing the work.

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Professional AV and beyond.

Book a Demo

Or call us. No forms required. We pick up. 214-945-2512