Skip to content
MarketScale
‹ Back to IndustriesProfessional AV

Breweries Of All Sizes Aiming to Cut Water Usage, Become More Sustainable

Considering the first recorded recipe for beer dates back 4,000 years, it’s safe to say beer remains a quintessential part of cultures throughout the world—especially so in the United States. From 2010 to 2015, the number of breweries in the US grew from 1800 to over 4200. With this trend showing no signs of slowing…

This story was produced through MarketScale. See how Professional AV teams put it to work with Customer Stories & Case Studies.

Share
Breweries Of All Sizes Aiming to Cut Water Usage, Become More Sustainable

Considering the first recorded recipe for beer dates back 4,000 years, it’s safe to say beer remains a quintessential part of cultures throughout the world—especially so in the United States. From 2010 to 2015, the number of breweries in the US grew from 1800 to over 4200. With this trend showing no signs of slowing down, water conservation and environmental sustainability have become a top priority for both local craft breweries and big-name corporations alike.

Last week, Anheuser Busch announced a plan to include 100% of their US barley growers in their SmartBarley sustainability program by 2025. According to their website, SmartBarley is a network of growers who complete a review with their agronomist after harvest, capturing key barley production characteristics and practices for an individual field. Gaps are then identified at the regional and individual level and to identify and implement the best practices specific to their operations. The corporation is also focusing on water waste. Anheuser Busch reported a 38% decrease in overall water usage over the last decade and plans to eliminate an additional 9% by 2025.

Smaller craft breweries are also playing their part in minimizing the environmental impact their business can have.

Jester King Brewery located outside of Austin, Texas, used the help of Federal Grants and local energy provider Circular Energy to cover their 11,000 square foot roof with 78 kilowatt solar panels. This enables the brewery to be 100% powered by solar energy on sunny days, which in turn sends the excess heat back to the grid, and reduces the transfer of thermal heat, making the brewing process less energy intensive.

Founder Jeffrey Stuffings only plans to continue the breweries’ expansion into greater sustainability, releasing a statement saying, “We still need to develop the ability to catch our own rainwater, treat our wastewater for irrigation, and power our boiler off of biofuels and/or brewery waste. In the years ahead, we will continue to make improvements that will ultimately make us a truly sustainable brewery.”

Professional AV: are you visible to AI?

Before they reach out, Professional AV buyers ask AI engines which vendors to trust. See how AI describes your company today, and where competitors show up instead.

Free workspace

You just read one Professional AV expert. Imagine publishing your whole team.

This article was produced through MarketScale. Create a free workspace and turn your own team's Professional AV expertise into the articles, video, and social content B2B marketing buyers in your industry are searching for. No credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What you get, free

Your own MarketScale Studio workspace
One video edit a month, on us
AI writing, editing, and publishing tools
In-platform coaching to learn the system

More Professional AV Insights

How a Fortune 500 company built a broadcast-ready conference space with Avidex

How a Fortune 500 company built a broadcast-ready conference space with Avidex

Avidex recently completed a project for a Fortune 500 company to create a broadcast-ready conference space. This development addresses the growing demand for live events, streaming, and hybrid engagement in corporate settings. The project highlights the need for advanced technology infrastructure in modern corporate communications.

  • 01Avidex developed a conference space for a Fortune 500 company.
  • 02The space is designed to support live events and hybrid engagements.
  • 03Advanced technology infrastructure is crucial for modern corporate communications.

Jul 10, 2026

The Most Important AV Upgrade in Your Church Might Be Behind the Walls

The advancement of audio-visual (AV) technology in churches often goes unnoticed as the most critical upgrades might be hidden behind walls. Ben Thomas, associated with Windy City Wire, highlights the significance of investing in these unseen yet vital components. Proper infrastructure ensures that the overall AV experience in churches is seamless and effective.

  • 01Critical AV upgrades are often hidden behind walls.
  • 02Infrastructure investments are vital for effective church AV experiences.
  • 03Ben Thomas is associated with Windy City Wire.

Jul 9, 2026

The Most Important AV Upgrade in Your Church Might Be Behind the Walls

The Most Important AV Upgrade in Your Church Might Be Behind the Walls

The article discusses the significance of audiovisual (AV) upgrades in churches, emphasizing that often the most crucial upgrades are not visible on the surface. It explores the importance of the behind-the-scenes technology that supports the overall AV system. The piece aims to inform church decision-makers about optimizing their AV infrastructure.

  • 01The most important AV upgrades in churches may be hidden behind walls.
  • 02Behind-the-scenes technology is crucial for supporting AV systems.
  • 03Church decision-makers should focus on optimizing AV infrastructure.

Jul 9, 2026

Explore More Professional AV Insights

Read more expert perspectives from across Professional AV.

Browse Professional AV Hub

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Professional AV and beyond.

Book a 15-minute demo

Or call us. No forms required. We pick up. 214-945-2512