AV Goals: Revolutionizing Art One Exhibit at a Time

Classic art will always be coveted. There is no disputing the value to culture that paintings and sculptures have provided the world for centuries. However, museums are increasingly becoming places of immersion and experiences. Nothing better exemplifies this than the venues that are showcasing the most cutting edge technology in the A/V industry.

These museums have taken their guests from outside observers and made them part of the exhibits they came to enjoy. A new era is set to begin in the art world and these places are taking the lead in the revolution that is rethinking what an art display can be, and what an exhibit can provide to a customer.

The Mori Digital Art Museum powered by TeamLab in Tokyo, Japan has raised the bar for digital art. A completely experiential museum, the Mori allows guests to interact with exhibits and leads them from one room to another seamlessly, without them even knowing in some instances.

https://twitter.com/JapanPics/status/1031625472327659521

Art on the Mart is coming to Chicago this fall. AV applications will light up the famous landmark with a multitude of digital imagery. Obscura Digital and Christie Digital teamed up to create the projections which will be displayed on the 4 million-square-foot merchandise mart.

Art on theMART (@artonthemart) will not only transform Chicago’s Merchandise Mart building into an unparalleled digital art gallery, it'll also be the largest permanent projection system in the world. Learn more: https://t.co/av41Ao57cH pic.twitter.com/bjYLtVbVGV
— Obscura Digital (@Obscura_Digital) August 20, 2018

The Smithsonian Museum is showcasing the art of ‘Burning Man’ music festival under its roof this year.

The museum describes the exhibition as an, “Immersive room-sized installations, costumes, jewelry, and ephemera transport visitors to the gathering’s famed ‘Playa,’ while selected photographs and archival materials from the Nevada Museum of Art’s show City of Dust: The Evolution of Burning Man trace Burning Man’s growth and its bohemian roots.”

https://twitter.com/MakMakay/status/1030439245754916865

Museums have always been important in continuing education outside the classroom, particularly among young students. Digital displays have become increasingly gripping and can help broaden the educational experience.

Fractal Worlds- Artechouse’s most kid-friendly exhibit yet. Open daily until 9/3 from 10am-5pm, kids experience a world of sci-if through virtual reality & a spectacular light show. They will walk away with more wonder for the world. New blog: https://t.co/rX0Rv1TbMh. #mydccool pic.twitter.com/JVTuAuL84S
— DC Urban Dad (@DCUrbanDad) August 20, 2018

There is no reason why classical art and modern technology cannot mix. Museums are in a constant arms race for the top paintings and sculptures, but because of virtual reality, museum goers can still be exposed to the most prestigious works in the world.

Collection of Dutch Masters find a home in new virtual reality museum designed by an architect https://t.co/DNRC4WAs0g pic.twitter.com/XQn2CMIFFM
— Bloomberg (@business) October 27, 2017

One of the most powerful abilities of AV is that it can take people to a different place instantly. This exhibit by the National Geographic Museum in Washington, D.C. takes its visitors to a new place, and time.

Jesus, that's impressive! @ElectrosonicAV and @ChristieDigitalpull off a miracle to create the new virtual 3D "Tomb of Christ: The Church of the Holy Sepulchre Experience" exhibition at the @InsideNatGeo museum in Washington DC #AVtweeps #proav https://t.co/CehUOWVYK1 pic.twitter.com/aHOYpCcqTV
— AV Technology Europe (@AVTechEurope) August 21, 2018

Festivals can also take advantage of AV applications. An exhibit that allows guests to walk through a digital display might soon replace traditional fair events.

Dreamy whale calls, fluttering silver seaweeds in the breezes, jellyfish and floating bubbles, plus a school of pink fishes playing along the National Museum lights for the Singapore Night Festival. pic.twitter.com/zGR57h7jvg
— Gerald Yong (@GY_Singapore) August 17, 2018