Retail Legend, Arnie Cohen Discusses the Resurgence of Catalogs
In the latest episode of 'What Just Happened,' host Christine Russo talks with retail expert Arnie Cohen about the unexpected resurgence of catalogs. They explore how catalogs provide a tactile experience, how they adapted during the COVID-19 pandemic, and the integration of new technologies into their operations.
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Key takeaways
Catalogs are experiencing a resurgence in the digital age.
Tactile marketing offers unique consumer engagement.
Integration of modern technology helps maintain relevance.
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In the latest episode of What Just Happened, host Christine Russo sits down with retail legend Arnie Cohen, CEO of J. Peterman Company, to discuss the surprising resurgence of catalogs in the digital age. Cohen delves into the tactile experience catalogs offer, the challenges faced during the COVID-19 pandemic, and the integration of cart.com into their tech stack. As the "catalog king," Cohen emphasizes the importance of evolving with the times while staying true to brand identity.
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About the author
Christine works as a technology solution provider for CEOs, Founders, Executive and Senior Leadership to give them a platform to tell their story to Enterprise, SMBs, independent boutiques, graduate students, media thought leaders, retail executives, brands and DTC retailers. She works with US-based technology companies as well as global startups throughout Europe and Israel.
