CEO interviews and roundtables at the edge of retail and tech
What Just Happened is a B2B media channel hosted by Christine Russo, featuring exclusive CEO interviews and executive roundtables with leaders at the intersection of commerce, retail, and technology. The show covers startups, platforms, and enterprise vendors shaping how retailers and brands operate. For retail professionals, it delivers direct access to the strategic thinking driving the industry forward.
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Episodes
The Rise and Rise of Retail Media Networks
Retailers are using customer data and direct advertising to reshape how brands reach shoppers and prove marketing results
By Navigating Sustainability and Responsible Retail, Businesses Can Reach Better Ethical and Profit Achievements
Retailers who embed ethical practices into their operations unlock competitive advantages while building long-term financial resilience
Some Shifts in the Retail Supply Chain are Temporary, While Other Changes are Here to Stay
Companies must distinguish between temporary adaptations and permanent structural shifts to future-proof their supply chain strategies
Retail Innovation Takes Center Stage at Coach Under Giovanni Zaccariello’s Leadership
The luxury brand is redefining retail by blending digital innovation with sustainability to meet evolving consumer expectations
From Brick-and-Mortar to WEB3: The Future of Retail in a Digital-First World
Retailers face a make-or-break decision as digital and physical worlds collide in ways that will reshape the entire industry
Retail Legend, Arnie Cohen Discusses the Resurgence of Catalogs
Print's unexpected comeback reveals how tactile marketing is winning back consumers in an increasingly digital world
Embracing AI-Driven Solutions to Combat Rising Retail Theft
Traditional security measures are losing ground as retailers turn to artificial intelligence to identify suspicious behavior before theft occurs
Struggles and Future Prospects of Sustainability in Fashion
Industry insiders are retraining in sustainable practices while consumer transparency tools promise to reshape shopping habits by 2025
The future of retail, empowering brands, and sustainability
Brands are discovering that reselling used products can unlock sustainability gains and deepen customer loyalty simultaneously
Sustainability in Retail is More Than a Checkmark, it Must be a Core Tenant
As the conversation on climate moves from change to crisis, sustainability in retail is no longer a dream to obtain; it’s a necessity that industry leaders take meaningful action. The retail industry, a notorious contributor to global waste and pollution, is a primary player in these dialogues. Recent studies suggest that around 85% of…
Exploring Buying into Better with Deloitte’s Anthony Waelter
Consumers have multiple choices in spending their dollars, and today’s consumers invest in companies and brands that align with their values and needs. Buying into Better™ is more than a concept or a trend; it’s the way of the present in how consumers channel their purchasing behavior. Brands don’t get judged on their quality alone….
The Future of Cryptocurrency in Digital World of Rising AI
The growth of cryptocurrency is a sign of how digitalization is the norm, even as it sees its own transformation. But the popularity of cryptocurrency is why its growth rate is slated to jump with a CAGR of 12.5 percent between now and 2030. However, market watchers can expect to see some shifts as changes…
Why Cryptocurrency’s Security Concerns are Increasing Calls for Self-Regulation?
With the collapse of the FTX exchange and one of its founders, the concerns surrounding the regulation of cryptocurrency have overtaken talks about its security. Currently, cryptocurrency is “regulated,” but the lack of uniformity in its regulation has left much to be desired about its safety, particularly for consumers. But self-regulation may be a solution…
Ushering in a New Way of Networking for The Next Generation
What does the next generation of B2B want? What does it need? Many believe it’s the metaverse. In 2022, more than 75% of U.S. marketers invested in metaverse-related activities. Top retail brands like Gucci and Lego saw the benefits of investing in the metaverse and leaped. 2023 tells a potentially different story. In its 2023…
How Tecsys is Innovating to Meet Consumer Demands
Tecsys provides supply chain management solutions to assist businesses in managing their operations in a way that is streamlined and effective. These solutions encompass a range of services, such as warehouse management systems, transportation management systems, order management systems, and supply chain analytics. Their cloud-based platform is both scalable and flexible, catering to businesses of…
Learning from One of Europe’s Top-Tier Retail Accelerators
Starting a business from the ground up isn’t easy. Luckily, across the world, retail accelerator programs have been igniting a lot of entrepreneur’s ideas by providing them with access to investors, funding, and advice, and in return for all the work, a certain percentage of equity in the company. However, there’s a catch – the…
Try Before You Buy Retail with Donny Ouyang
In this episode of What Just Happened, host Christine Russo invites guest Donny Ouyang, CEO of Blackcart, to chat about his company and its try before you buy SaaS solution. The try before you buy software solution is a fairly new concept for the industry. But as retailers like Londre try it on, Ouyang…
The Private-Label Grocery Market
In 2021, overall private-label brand dollar share grew 1% and hit a record $199 billion in all U.S. retail channels. Phillip Russo, Founder of Global Retail Brands Magazine, tracks the trends in the private-label market. He spoke with Christine Russo, the host of What Just Happened, on the factors leading to the growth of private-label…
The Need for Sustainability in Industry 4.0
What is Industry 4.0? A revolution that has many names, Industry 4.0 is the name of the 21st century technology boom that is creating advanced AI, robotics, and smart, connected devices. But how can industry 4.0 help change the way businesses conduct business? On this episode of “What Just Happened?“, host Christine Russo spoke…
FindMine: How Personalization Effects Brands
Over 89% of digital businesses are now investing in personalization marketing tactics. An individualized approach is said to hook the consumer, invite more interaction, and help boost sales. But investing in an individualized campaign is costly and it might not be all it’s made up to be. How should companies invest in their future…
Achieving Transparency in the Startup Business Model
With the successes of businesses and companies like Facebook, Apple, and Uber, startups are more common than ever, as many niche markets with a startup business model have proven to be lucrative. But starting a new business idea and finding success within it doesn’t happen overnight. In fact, failure is more likely because getting…
From Garment to 3D: How Digital Fashion Came into the Spotlight
Digital fashion is the latest rage in the fashion industry at the moment. According to The Digital Speaker, in recent years fashion houses have been working with gaming developers to produce fashion in 3D. This trend has been around for a while, but it really picked up steam during pandemic lockdowns, says Forbes. As…
Conquering the eCommerce Return Avalanche
The rise in online ordering during the pandemic created an inevitable side effect: returns. Retail returns rose an average of 16.6% in 2021 versus 10.6% in 2020, according to the National Retail Federation and Appraise Retail. That equals $761 billion in returned merchandise, creating a dilemma for retailers and logistical concerns for shippers. Christine…
Hitting Your Consumer Through Linear and CTV
Today’s technology provides many options for those wanting to reach audiences through TV. Linear TV is no longer the only option; CTV, or connected television, continues to spread as more and more consumers cut the cord of traditional linear options and move to internet streaming content. Estimates indicate the bulk of television viewership will…
Brands Who Want to Understand Web 3.0
Web 3.0 is the talk of the digital world. Yet, as the metaverse, NFT trading, and Web3 grows, so too, does confusion on its purpose and uses. So much so, in fact, that a Harvard Business Review poll found nearly 70% of respondents did not know what “Web3” meant. So, how do brands build…
What is Apteo, and how is Consumer Data Evolving?
Impacting the behavior of different shoppers requires different tactics based on individual preferences. Understanding how to harness the data you have about your consumers is key to customizing messages. In 2021, online shopping accounted for 14% of all sales, according to Smart Brief. Securing those sales requires multiple touchpoints that speak to shoppers. On this…
Predicting Consumer Behavior to Make Retail Smarter
Retail has always been a gamble. What if it didn’t have to be a risk? Retailers are eager to understand consumer behavior and desires before committing to inventory. As expectations for environmentally conscious business practices, retailers are steering away from waste. First Insight helps businesses reach sustainability goals and accurately forecast consumer behavior. How exactly?…
The Future of Online Retail: E-commerce, I-commerce, and Overhead with Dedrick Boyd
Imagine a world of commerce where you can see what an item of clothing will actually look like on you without having to physically go into the store. It may seem crazy, but that very well could be in the future of online retail with the development of Web3, especially as retailers explore going…
Service Bots: The New Solution to a Labor Shortage?
Every one of us has, at some point or another, experienced the dreaded “let me put you on hold” when attempting to speak to customer service. Well, that may no longer be an issue in the future, as video and voice AI shopping and service assistance for brands and enterprises are rolling out. With…
Reducing Returns from Online Shopping with Augmented Reality
Almost any good or service can be provided online in today’s day and age. You can do just about anything, from browsing and ordering clothing online to ordering groceries on an app and having them delivered to your home. But when it comes to retail shopping for clothing items, how will you know if…
What Just Happened: Improving the Purchase Journey Through AI
Different shoppers search for products in unique ways. It’s estimated that 87% of shoppers start their purchase journey with online searches. Personalization is an incredibly effective tool. But how can online retailers implement the language of the user throughout their product descriptions, search results, and website? On this episode of What Just Happened?…
Breaking Down WGSN’s Consumer Marketing Insights from Cannes Lions
Cannes Lions is where creative excellence shines. The International Festival of Creativity, held since 1954, is where the world’s top-ranking agencies, brands, and creatives gather to share and collaborate. After a two-year festival hiatus due to the Covid-19 pandemic, the Cannes Lions roared again. WGSN, a leader in consumer insights, was there at the…
Retail Innovations of Today and Tomorrow
The present is fleeting. What consumers want today may not be the same tomorrow, so for retail strategists to stay on top, they must focus on the future ahead. Inflation and rising prices affect consumer spending today. Will those spending habits change long-term behaviors? What innovations will lead retailers to success from now until…
How AI & AR Try-On Technology is Impacting All Shopping Channels
AI & AR (augmented reality) Try-On technology makes shopping for fashion, beauty, and skin care products fun. Leading the charge in this AI & AR space is Wayne Liu, Chief Growth Officer, and President of Perfect Corp. For the past several years, Perfect Corp has stood as an industry leader in AI & AR for…
The Metaverse is a Brand’s “Betterverse”
Justin Hochberg, CEO and Co-Founder of Virtual Brand Group, sums up his company’s mission in one easy sentence, “We put you in the Metaverse.” Hochberg joined Christine Russo to explain how Virtual Brand Group harnesses the power of web 3.0 for I.P. by creating consumer experiences to socialize, shop, make friends, and develop products in…
Video SEO is Gaining Importance, One Company is Disrupting How to Collect and Distribute Consumer Videos
SEO is a process in which a website is primed for direct traffic from search engines. SEO video is expected to grow in popularity and trend this year. Christine Russo chats with Bernadette Butler, CEO, and Founder of StoryTap. StoryTap is an intuitive system to collect and produce consumer videos on a vast scale. Butler’s…
The Future of eCcommerce Platforms in the Gaming Ecosystem
The function of e-commerce has been a vital source of selling on online platforms for decades now. The nature of the large scale selling component allows various types of companies to reach and sell to their customers. In the gaming ecosystem, not only has that been the norm, but its future is bright as new…
Will It Be Possible to Create A Fully Autonomous Store?
Walking into a convenience store is meant to be quick and seamless, but often when a crowd appears, long lines can make shopping tedious and frustrating. The rise of artificial intelligence (AI) has made its way into shopping. CEO and Co-Founder Steve Gu sits down with What Just Happened? Host Christine Russo on the direction…
AI is Driving Market Personalization
When Gary Hawkings first started his career in retail, he didn’t know exactly where the road might take him. Rightfully, he has carved his own path and now sits down with host Christine Russo as the founder and CEO of CART, the Center of Advancing Retail and Technology to discuss CART’s purpose and the driving…
Introducing “What Just Happened?” with Christine Russo
Join Christine Russo, a leading industry analyst, in her discussions with leaders in retail, technology, innovation, metaverse and more. Getting consumers to stay means providing quality product and quality rewards. Andrew Forman, CEO and Founder of Givz.com, a donation-driven marketing tool, sits down with host Christine Russo to discuss the story behind Givz and…