Skip to content
MarketScale
‹ Back to IndustriesHealthcare

Ditch the Watch: Why Fabrics Are the Next Frontier for Healthcare Wearables

New York startup Nextiles has developed a form of wearable technology that is embedded into clothing and captures data using Bluetooth. The founder of Nextiles, George Sun, said, “Nextiles can supply healthcare providers and patients with real-time advanced data metrics by using a single article of smart fabric compared to wearing multiple clunky wearables.” Wearables…

This story was produced through MarketScale. See how Healthcare teams put it to work with Executive Thought Leadership.

Share
Ditch the Watch: Why Fabrics Are the Next Frontier for Healthcare Wearables

Get featured

Want to get featured in MarketScale Healthcare?

Create a free MarketScale workspace and get your company's expertise featured across our Healthcare coverage. No credit card, no demo required.

Request an invite

New York startup Nextiles has developed a form of wearable technology that is embedded into clothing and captures data using Bluetooth. The founder of Nextiles, George Sun, said, “Nextiles can supply healthcare providers and patients with real-time advanced data metrics by using a single article of smart fabric compared to wearing multiple clunky wearables.”

Wearables have existed for some time, starting first with pedometers like the Fitbit and evolving into smart devices like the Apple Watch. In fact, it has been estimated that over 100 million people use an Apple Watch. As a result, there is broad acceptance for these devices that track and monitor health data.

Nextiles believes that the next frontier is to take this technology out of accessories like watches and embed it into articles of clothing. The potential ramifications of this development for the healthcare industry are particularly intriguing.

“Healthcare will be able to leverage big data, not just macro trends in health, but also personalize information,” says Dr. Jorge Barraza, a professor in the online Master of Science in Applied Psychology program at the University of Southern California. “It is currently reactive…but as the technology starts to evolve, we may soon see proactive data that can identify patterns from these sensing devices and make recommendations for optimal health and well-being customized to the individual.”

Dr. Jorge Barraza, Ph.D., is a professor in the online Master of Science in Applied Psychology program at the University of Southern California. He is also the co-founder and Chief Science Officer at Immersion, which provides scalable technologies that leverage neuroscience to quantify deeply immersive experiences.

Your experts belong here

Every story in MarketScale Healthcare starts with a company putting its clinicians, service-line leaders, and field engineers on the record. Buyers are already reading this topic. The only question is whose experts they find.

Service-line buyers vet vendors quietly, and your clinicians become the proof they find while doing it.

Get your team featuredSee how it works15 minutes, straight to a calendar.

Follow Healthcare Insights

Get new expert content in your inbox.

Healthcare: are you visible to AI?

Before they reach out, Healthcare buyers ask AI engines which vendors to trust. See how AI describes your company today, and where competitors show up instead.

Free workspace

You just read one Healthcare expert. Your company is full of them.

This article was produced through MarketScale. The same platform turns your clinicians, service-line leaders, and field engineers into the articles, video, and social content Healthcare buyers are searching for. Create a free workspace and see it with your own people. No credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What you get, free

Your own MarketScale Studio workspace
One video edit a month, on us
AI writing, editing, and publishing tools
In-platform coaching to learn the system

More Healthcare Insights

Two Radiology Deals Signal Focus on Coverage, Not Scanners

Two Radiology Deals Signal Focus on Coverage, Not Scanners

Colorado Imaging Associates and TRA Medical Imaging announced Sept. 8, 2026 that they are forming Affiliated Radiology to expand physician coverage for a shared health system client, Radiology Business reported. Separately, Align Capital Partners said in late May 2026 it agreed to acquire Boise-based Heritage Imaging, a mobile diagnostic imaging provider operating in 14 states, according to Radiology Business.

  • 01Affiliated Radiology was formed by combining Colorado Imaging Associates and TRA Medical Imaging to expand physician coverage for a shared health system client.
  • 02Heritage Imaging operates mobile diagnostic units across 14 states, providing PET-CT, MRI, nuclear medicine, ultrasound and echocardiography to critical access hospitals and community clinics.
  • 03Health system sourcing teams should request service-level commitments, credentialing procedures, cross-location read routing, and PACS/RIS/EHR integration details before contracting with coverage-focused or mobile imaging arrangements.

Sep 12, 2026

Dr. Sotirios Stathakis: A TheraPanacea Customer Interview

Dr. Sotirios Stathakis: A TheraPanacea Customer Interview

Dr. Sotirios Stathakis, Chief of Physics at Mary Bird Perkins Cancer Center, discusses how the facility integrated TheraPanacea's AI tools including MRI Box and Annotate to streamline workflows and improve treatment planning. The implementation, which began in 2023, demonstrates how thoughtful AI adoption enhances quality assurance and operational efficiency in cancer care.

  • 01MRI-only workflow adoption via MRI Box reduces need for CT scans, particularly for prostate and bladder cancer treatment
  • 02Annotate tool used in 40-45% of cases for head, neck, and abdominal procedures, offering precision beyond manual contouring
  • 03AI implementation strategy: start with control cases, build team confidence, then gradually expand to ensure smooth adoption and staff acceptance

Sep 11, 2026

Dr. Dana Rosencranz - Cancer Survivor and Chief Medical Physicist

Dr. Dana Rosencranz - Cancer Survivor and Chief Medical Physicist

Dr. Dana Rosencranz, Chief Medical Physicist at Texas Oncology, brings both professional expertise and personal experience as a breast cancer survivor to her role in advancing cancer care. Over 23 years at Texas Oncology, she champions technology adoption and AI integration in oncology while emphasizing the importance of human oversight in clinical applications.

  • 01Dr. Rosencranz is a five-year breast cancer survivor whose personal experience informs her approach to patient empathy and personalized care delivery.
  • 02AI applications in oncology like auto-contouring and treatment planning show significant advancement potential, but require consistent human leadership and oversight.
  • 03Texas Oncology reaches many demographics, including rural areas where travel to urban centers is hard, while staying current with the highest technology available.

Sep 11, 2026

Explore More Healthcare Insights

Read more expert perspectives from across Healthcare.

Browse Healthcare Hub

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Healthcare and beyond.

Book a 15-minute demo

Or call us. No forms required. We pick up. 214-945-2512