Elevating the Standards Together: What We Are Looking Forward to at CtUC 2025
The sterile processing industry faces mounting pressure as surgical case volumes rise while departmental budgets and staffing remain constrained. High staff turnover and increasing compliance requirements compound the challenge for sterile processing departments (SPDs). The article previews CtUC 2025 as an opportunity for industry professionals to share solutions and elevate standards collectively.
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Key takeaways
Surgical case volumes are increasing while SPD resources remain flat, intensifying the 'do more with less' challenge.
High staff turnover and stricter compliance requirements are placing significant strain on sterile processing departments.
CtUC 2025 represents a key industry gathering for sterile processing professionals to collaborate and raise operational standards.
The sterile processing industry stands at a pivotal moment. With surgical case volumes rising while departmental resources remaining flat, the pressure to “do more with less” has never been greater. Nowadays, sterile processing departments (SPDs) are struggling with high staff turnover and growing compliance requirements. And while these regulations are designed to improve patient safety, the added workload—combined with frequent staff shortages—can overwhelm teams, slow efficiency, and increase the likelihood of errors that put patients at risk. Against this backdrop, the upcoming Censis Technologies User Conference (CtUC) 2025, themed “Elevating the Standard,” arrives as both a reflection of industry challenges and a rallying call for solutions.
So, what does “elevating the standard” look like in practice—and how can SPD leaders, technicians, and hospital partners rise to meet it?
Welcome to ConCensis. In this episode, host Daniel Litwin, the Voice of B2B at MarketScale, sits down with three key leaders from Censis Technologies—Amanda Birkhead, Vice President of Product & Marketing; Sheena Moore, President; and Desiré Smith, Implementation Manager—to preview CtUC 2025 and unpack how the conference will help reimagine workflows, empower teams, and strengthen the SPD community at large.
The main points of conversation…
- Training, empowerment, and connection: CtUC 2025 (being held virtually from September 8-10) is designed to equip SPD professionals with insights from industry experts, peers, and Censis leaders—fostering both education and community.
- Technology for “more with less”: From advanced reporting analytics to new AI-powered co-pilot tools, Censis is unveiling innovations that simplify workflows, reduce risk, and support technicians at every skill level.
- Community-driven impact: Beyond education, the conference emphasizes peer-to-peer collaboration, one-on-one engagement with Censis experts, and a ripple effect of shared best practices that can elevate the industry as a whole.
Amanda Birkhead is a senior marketing and product management executive with over 20 years of B2B experience spanning software, services, and industrial solutions. She has held leadership roles at Fortive, Honeywell, and Censis Technologies, where she has driven digital transformation, delivered innovative product roadmaps, and built high-performance teams. Known for translating customer insights into profitable growth strategies, she specializes in global market expansion, strategic organizational transformation, and cross-functional collaboration to achieve measurable business impact.
Sheena Moore is the President of Censis Technologies, bringing over 20 years of leadership experience across the healthcare, industrial, and manufacturing sectors. She has held senior roles at Fortive, Landauer, IDEX, and The Timken Company, where she led business transformations, operational optimization, and growth strategies. With a strong background in general management, sales, and customer-focused innovation, she is recognized for driving organizational performance and building high-impact teams in complex, global markets.
Desiré Smith serves as Implementation Manager, overseeing on-site training for Go Lives and helping clients tailor workflows for maximum efficiency. With years of experience in SPD operations and client success, she bridges technical expertise with hands-on support. She is known for working side-by-side with customers to troubleshoot challenges and ensure the smooth adoption of Censis solutions.
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Surgical instrument management software for over 1,300 U.S. hospitals.
About the author
Daniel Litwin is a journalist of multiple disciplines focused on finding and telling engaging stories for B2B communities. He has interviewed executives from Fortune 500 companies including Honeywell, Microsoft, John Deere, and Chipotle, and leads editorial direction at MarketScale. Litwin hosts weekly shows and podcasts while helping develop new content approaches across the MarketScale platform. He holds a B.J. in Radio/Television Reporting/Anchoring and a B.A. in Spanish from the University of Missouri-Columbia.
