Skip to content
MarketScale
Creator HubsHighway to Health

Highway to Health

Highway to Health logo

Healthcare innovation conversations for executives and technology buyers.

Highway to Health is hosted by David Kemp, a B2B content specialist focused on healthcare innovation, and features healthcare executives and technology vendors discussing revenue cycle management, care delivery models, and emerging health tech. The show runs as both a podcast and a live event series, bringing clinicians, administrators, and solution providers into the same conversation. It serves healthcare buyers and vendors evaluating technology for a rapidly changing market.

81 episodes
Channel Brief·Highway to Health · 81 episodes
Updated Apr 29, 2026

Healthcare's Systemic Crisis Demands Structural Reform, Not Heroics

Highway to Health argues that rising costs, workforce collapse, and care delays require systemic redesign around value, access, and provider support. The channel grounds this thesis in hard workforce projections, cost benchmarks, and documented outcomes from innovators.

Highway to Health argues that U.S. healthcare cannot be fixed through individual resilience or incremental policy tweaks; instead, systemic pressure on costs, staffing, and patient access demands structural reform. The channel documents this thesis through concrete workforce shortages (203,000 RN positions needed annually through 2031, yet supply lags), national spending projections (5.8% annual growth versus 4.3% GDP growth), and measurable outcomes from companies redesigning revenue cycles, care access, and caregiver models.

Drawn from Rethinking the Standard of Care: How Noninvasi… and 2 more

Healthcare's share of the economy will climb to more than 20% by 2033 if current trends continue.

Episode 4: The Open Road to Reform

By the numbers

683,491

U.S. deaths from heart disease in 2024, leading cause

5.8%

projected annual national health spending growth through 2033

20%

projected healthcare share of U.S. economy by 2033

6.5M

healthcare professionals projected to leave workforce by 2026

What the channel argues

DataFederal projections show 203,000 new RN positions needed annually through 2031, yet supply continues to lag demand.
InsightNoninvasive therapies remain underutilized despite proven outcomes for heart disease patients with symptoms after traditional interventions.
InsightPhysician burnout stems primarily from systemic pressures—administrative burden and reduced autonomy—not individual resilience gaps.
DataOver 250 billion dollars are wasted annually in healthcare revenue cycles due to preventable coding and documentation errors.
DataCaregiver-first models like Ceresti Health reduce avoidable hospitalizations by roughly 6,000 dollars per patient annually.
DataSpecialist appointment wait times in major U.S. cities average 31 days, a 19% jump since 2022.

What you'll learn

Why physician burnout is a system design problem, not a willpower problem, and requires structural change to autonomy and administrative load.
How caregiver engagement directly reduces hospitalizations and costs in dementia care, shifting from patient-centric to family-centric models.
Why revenue cycle automation with agentic AI can cut operating costs by roughly 50% without rip-and-replace disruption to EHR infrastructure.
How personalization and data-driven workforce solutions address both staff retention (flexibility, autonomy) and patient outcomes simultaneously.
Why national health spending will exceed 20% of GDP by 2033 without competitive reform, employer engagement, and transparent reimbursement.

What to do about it

Audit administrative burden and decision-making autonomy in your clinical teams; prioritize systemic policy changes over individual resilience programs.
Deploy agentic AI in revenue cycle operations to identify root causes of claim denials and propagate fixes across thousands of submissions without full EHR replacement.
Adopt caregiver engagement protocols in dementia and complex chronic care programs, measuring impact on hospitalization rates and per-patient savings.

Who and what shows up

Access Healthcare

Revenue cycle technology company

CEO Shaji Ravi cited 250 billion dollars in annual revenue cycle waste; company deployed agentic AI for claims processing with 50% people cost reduction.

Ceresti Health

Caregiver engagement platform

Demonstrated caregiver-first model achieving roughly 6,000 dollars per patient annual savings through reduced avoidable hospitalizations.

OverbookMD

Specialist access and appointment platform

Uses proprietary Overbook Quality Index to deliver 48-hour specialist appointments while maintaining high-caliber provider networks.

Personify Health

AI-powered care navigation and engagement platform

Operates across 20 million covered lives in 190 countries and 23 languages, using AI to address personalization, fraud detection, and health literacy gaps.

Omnicell

Healthcare automation and medication management company

Co-designs automation with frontline clinicians; 2024 time-motion study shows clinical pharmacists spend over 80% time on clinical activities, with under 20% on administrative tasks—automation target for autonomous pharmacy vision.

Questions this channel answers

Q

Why is physician burnout so hard to fix with traditional wellness programs?

Burnout is driven by systemic pressures—administrative burden, reduced autonomy, staffing shortages—not individual resilience gaps. Structural solutions like decision-making authority and workload redesign are required.

Fixing the Physician Experience: Why Advocacy Is Healthc…
Q

How can healthcare systems modernize technology without disrupting cash flow?

Deploy modular, zero-disruption AI wrapped around existing EHRs with near-zero IT lift. Access Healthcare's model yields roughly 50% people cost reduction in early phases while maintaining operational continuity.

Transformation Without Disruption: How Access Healthcare…
Q

What role do caregivers play when patients cannot self-manage care?

In dementia and complex cases, caregivers act as de facto care coordinators, catching early warning signs and improving provider communication. Educated, supported caregivers reduce avoidable hospitalizations by roughly 6,000 dollars per patient annually.

Caregiver Engagement Is the Missing Link in Dementia Car…
Q

How can healthcare improve specialist access without adding staff?

Platforms like OverbookMD fill cancellation and no-show gaps to deliver specialist appointments within 48 hours using quality-weighted provider networks, addressing the 31-day average wait time in major U.S. cities.

The Uber of Healthcare: How OverbookMD is Using Data and…
Q

What does sustainable healthcare reform require from employers and payers?

C-suite engagement treating healthcare as core business strategy, transparent reimbursement, provider-employer collaboration, and consumer-driven health plans prioritizing value and accountability over volume.

The Open Road to Reform: Why Healthcare Needs Disruption…
Topics:Physician burnout and workforce retentionRevenue cycle automation and AIPatient access and appointment delaysCaregiver-centered care modelsValue-based outcomes over volume
Themes:Systems thinking over individual responsibilityData-driven outcomes measurement replaces volume metricsStructural reform requires multi-stakeholder alignment

Industry context

Healthcare organizations are shifting focus from volume-based metrics to value-based care measurement, while addressing systemic workforce shortages and burnout that require structural, multi-stakeholder solutions rather than individual coping strategies.

Want a show like this for your brand?

MarketScale produces and distributes branded shows like Highway to Health for B2B companies.

Build your show →