Skip to content
‹ Back to IndustriesSports & Entertainment

The Lifelong Impact of Athletic Training on Kids

Blair Bundy, Director of Player Health for the Milwaukee Brewers, discusses how early athletic training shapes children into lifelong athletes who are physically and mentally resilient. He argues that fostering youth participation in sports goes beyond winning — it builds healthier adults who reduce strain on the healthcare system and contribute positively to society.

This story was produced through MarketScale. See how Sports & Entertainment teams put it to work with Events & Onsite Capture.

Promoted content from Highway to Health on MarketScale.

By Healthcare · ·
Share

Key takeaways

01

Early athletic training builds physical and mental resilience that carries into adulthood.

02

Lifelong athletes tend to reduce the burden on an already strained healthcare system.

03

The goal of youth sports should be long-term health and societal contribution, not just competitive outcomes.

Free workspace

Turn your Sports & Entertainment expertise into content.

Record interviews, organize footage, and write with AI on a free trial of the MarketScale platform for qualifying companies. No demo required, no credit card.

Try it Free

Blair Bundy, the Director of Player Health for the Milwaukee Brewers, recently shared his insights on the importance of nurturing lifelong athletes from a young age. He emphasized that the ultimate goal for children participating in sports is not just about winning games but about fostering physical and mental resilience. Such individuals lessen the strain on our already burdened healthcare system and evolve into productive, robust members of society. These lifelong athletes embody health, resilience, and positive societal impact.

The ultimate goal for children participating in sports is not just about winning games but about fostering physical and mental resilience.

For more insights from Blair Bundy and a deeper dive into this topic, don't miss the full episode on Highway to Health.

Highway to Health

Part of this channel

Highway to Health

Healthcare innovation conversations for executives and technology buyers.

Visit the channel

Your experts belong here

Every story in MarketScale Sports & Entertainment starts with a company putting its venue operators, production crews, and partnership teams on the record. Buyers are already reading this topic. The only question is whose experts they find.

Rights holders and partners back the operators they know, and coverage is how they get to know yours.

Book DemoSee how it works15 minutes, straight to a calendar.

About the author

H
Healthcare
B2B Weekly

The week in Sports & Entertainment, and sixteen other industries, every Monday.

Ten stories, one-line takes, five minutes. Free.

Sports & Entertainment: are you visible to AI?

Before they reach out, Sports & Entertainment buyers ask AI engines which vendors to trust. Explore how your experts, customers, and partners can become useful content for buyers and AI search.

Free Trial

You just read one Sports & Entertainment expert. Your company is full of them.

This article was produced through MarketScale. The same platform turns your venue operators, production crews, and partnership teams into the articles, video, and social content Sports & Entertainment buyers are searching for. Start a free trial and see it with your own people. For qualifying companies, no credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What your free trial includes

Hands-on access to the MarketScale platform
Media requests to your crowd, remote recording, AI writing tools
No demo required. No credit card.
For qualifying companies. Company confirmation required.

More Sports & Entertainment Insights

Cleveland Guardians' new cloud phone system saves IT 20 to 30 hours a week

Cleveland Guardians' new cloud phone system saves IT 20 to 30 hours a week

TTx's Maven Cloud, built on Intermedia's platform, integrated with the Cleveland Guardians' existing Microsoft Teams and Dynamics 365 environment and frees 20 to 30 IT hours weekly. The contact center was the pilot for a club-wide rollout.

  • 01The clearest payoff from the Guardians' cloud calling move shows up in staff time: 20 to 30 IT hours a week no longer spent maintaining an on-premises phone system.
  • 02The fan-facing contact center went first, and only after it worked did the club start extending the same platform to phones, messaging and video across the organization.

Oct 31, 2026

MLB sponsorship revenue rose 57% since 2022 on just 17% more deals

MLB sponsorship revenue rose 57% since 2022 on just 17% more deals

MLB teams generated $2.12 billion in 2026 sponsorship revenue, up 7.3%, while deal count rose 1.2%, according to SponsorUnited. Since 2022, revenue has climbed 57% on 17% more deals. That gap suggests the average deal is worth considerably more, though mix effects could explain part of it, leaving renewal packages bigger and priced differently than past agreements.

  • 01Jersey sleeve patches now sit on all 30 MLB teams, making the sleeve a standard premium line item in baseball inventory.

Oct 30, 2026

Why BioWare closed: EA picked Star Wars over Mass Effect, Bloomberg reports

Why BioWare closed: EA picked Star Wars over Mass Effect, Bloomberg reports

Electronic Arts closed BioWare and ended early work on the next Mass Effect on Oct. 21. On Oct. 30, Bloomberg reported a main reason: EA chose a new Star Wars multiplayer opportunity over Mass Effect: Universe. EA still owns the franchise and a TV adaptation remains in development.

  • 01Bloomberg's sources say EA prioritized Star Wars Battlefront 3, which has not started development, over Mass Effect: Universe; both were expected to cost hundreds of millions of dollars.
  • 02EA's $55 billion buyout closed in August, per Kotaku, and left about $18 billion of debt, per Video Games Chronicle; about 400 jobs were cut companywide, about 50 of them at BioWare.
  • 03EA keeps the Mass Effect franchise; a TV adaptation at Amazon continues and a fan petition had nearly 300,000 signatures as of Oct. 30.

Oct 30, 2026

Explore More Sports & Entertainment Insights

Read more expert perspectives from across Sports & Entertainment.

Browse Sports & Entertainment Hub

About the Expert

H
Healthcare

Director of Player Health, Milwaukee Brewers

Blair Bundy, PT, DPT, SCS, is the Director of Player Health for the Milwaukee Brewers. He specializes in sports physical therapy and athlete development, with a focus on building lifelong physical and mental resilience in athletes. Bundy advocates for youth sports participation as a long-term investment in both individual health and broader societal wellbeing.

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Sports & Entertainment and beyond.

Book a Demo

Or call us. No forms required. We pick up. 214-945-2512