Skip to content
MarketScale
‹ Back to IndustriesHealthcare

Fixing the Physician Experience: Why Advocacy Is Healthcare’s Next Frontier

This episode of Highway to Health examines physician burnout as a systemic problem driven by misalignment and administrative burden rather than individual resilience. Host David Kemp speaks with MDEnvoy co-founders Dr. Michael Suk and Leigh Steinberg about how advocacy-based support models—borrowed from the world of sports representation—can improve physician retention, career satisfaction, and long-term healthcare system stability. The conversation highlights how early career planning and structural alignment can reduce turnover and cascading impacts on patient care.

This story was produced through MarketScale. See how Healthcare teams put it to work with Executive Thought Leadership.

Promoted content from Highway to Health on MarketScale.

By David Kemp · Clinician RetentionDr. Michael SukLeigh SteinbergMdenvoy
Share

Key takeaways

01

Physician burnout has become a defining challenge in healthcare, with research showing that a substantial portion of clinicians—anywhere from roughly a quarter to over half—experience emotional exhaustion, driven more by systemic pressures like administrative burden and reduced autonomy than by individual resilience alone.

02

As healthcare systems face growing staffing shortages and rising patient demand, the…

Get featured

Want to get featured in MarketScale Healthcare?

Create a free MarketScale workspace and get your company's expertise featured across our Healthcare coverage. No credit card, no demo required.

Request an invite

Physician burnout has become a defining challenge in healthcare, with research showing that a substantial portion of clinicians—anywhere from roughly a quarter to over half—experience emotional exhaustion, driven more by systemic pressures like administrative burden and reduced autonomy than by individual resilience alone. As healthcare systems face growing staffing shortages and rising patient demand, the conversation is shifting away from individual coping strategies toward structural solutions that prioritize physician support, retention, and long-term alignment.

So what would it look like if physicians were supported not just as clinicians—but as professionals with long-term career strategies, personal goals, and evolving identities?

The latest episode of Highway to Health zeroes in on one of healthcare’s most urgent challenges: fixing the physician experience. Host David Kemp sits down with Dr. Michael Suk and Leigh Steinberg, co-founders of MDEnvoy, to explore how advocacy-driven support models can transform the profession. Together, they unpack how aligning physicians with the right opportunities—and supporting them beyond the exam room—can reshape not only individual careers, but the broader healthcare ecosystem.

Top insights from the talk…

Misalignment—not lack of resilience—is a primary driver of physician burnout, often stemming from unmet expectations around autonomy, support, and culture.

Retention is the most effective lever for improving healthcare access; losing a single physician can trigger cascading impacts on patient care and system stability.

Early clarity and long-term career planning can prevent “silent failures” in physician placements, reducing turnover and improving satisfaction.

Dr. Michael Suk is an orthopaedic trauma surgeon, physician-executive, and healthcare innovator with extensive experience leading clinical, operational, and policy transformation across major health systems. He has held prominent national leadership roles, including Chair of The Joint Commission Board of Commissioners and Immediate Past Chair of the American Medical Association Board of Trustees, while also serving as a professor and mentor to hundreds of physicians in training. Through his clinical practice and physician-led ventures, he focuses on advancing value-based care, empowering physicians, and improving the long-term sustainability of the healthcare workforce.

Leigh Steinberg is a pioneering sports agent, entrepreneur, and Chairman of Steinberg Sports & Entertainment, widely recognized for transforming athlete representation by building clients into global brands. Over a 50-year career, he has negotiated more than $4 billion in contracts, represented over 300 professional athletes—including multiple No. 1 NFL draft picks—and directed over $1 billion to charitable causes. Known as the inspiration behind Jerry Maguire, Steinberg also brings expertise in negotiation, branding, and leadership, alongside his work as an author, educator, and founder of initiatives focused on brain health and philanthropy.

Article written by MarketScale.

Highway to Health

Part of this channel

Highway to Health

Healthcare innovation conversations for executives and technology buyers.

Visit the channel

Your experts belong here

Every story in MarketScale Healthcare starts with a company putting its clinicians, service-line leaders, and field engineers on the record. Buyers are already reading this topic. The only question is whose experts they find.

Service-line buyers vet vendors quietly, and your clinicians become the proof they find while doing it.

Get your team featuredSee how it works15 minutes, straight to a calendar.

About the author

David Kemp
David KempHealthcare Lead

With experience in coaching college basketball, supporting large healthcare systems through ICD-10, to now leading the healthcare vertical at MarketScale, David enjoys the journey. Craving knowledge is one of David's core values, and he has the opportunity to learn from some of the best as host of the Highway to Health podcast series.

Follow Healthcare Insights

Get new expert content in your inbox.

Healthcare: are you visible to AI?

Before they reach out, Healthcare buyers ask AI engines which vendors to trust. See how AI describes your company today, and where competitors show up instead.

Free workspace

You just read one Healthcare expert. Your company is full of them.

This article was produced through MarketScale. The same platform turns your clinicians, service-line leaders, and field engineers into the articles, video, and social content Healthcare buyers are searching for. Create a free workspace and see it with your own people. No credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What you get, free

Your own MarketScale Studio workspace
One video edit a month, on us
AI writing, editing, and publishing tools
In-platform coaching to learn the system

More Healthcare Insights

Interchangeable biosimilars are getting approved faster, and Wezlana shows why

Interchangeable biosimilars are getting approved faster, and Wezlana shows why

The FDA approved Wezlana (ustekinumab-auub) as a biosimilar to and interchangeable with Stelara for multiple inflammatory diseases, which means it may be substituted without consulting the prescriber, subject to state pharmacy laws. A Springer analysis reported 26 interchangeable biosimilars approved since 2020 and said average approval timelines decreased from 798 days for applications dated in 2020 to 364 days for applications dated in 2024. The operational pressure shifts to formulary, payer, and specialty pharmacy workflow design.

  • 01Interchangeability is becoming the default ask, not an afterthought: Springer found 17 of 26 approvals pursued interchangeability concurrently, which changes how buyers should time contracting and conversions.
  • 02Springer reported average approval timelines decreased from 798 days for applications dated in 2020 to 364 days for applications dated in 2024, which can compress planning windows for monitoring and implementation.
  • 03A new interchangeable ustekinumab option means the hard work is no longer clinical, it is operational: NDC mapping, EMR preference lists, substitution rules by state, and patient communications decide whether savings show up.

Sep 8, 2026

AAO-HNSF hearing loss guideline moves audiograms and amplification into primary care

AAO-HNSF’s new age-related hearing loss guideline calls for screening adults starting at age 50 and escalating to otoscopy, audiogram, and appropriately fit amplification. It shifts hearing loss from “patient complaint” to a routine primary-care workflow. The pressure shows up in audiology capacity, referral design, and documentation standards.

  • 01Screening at age 50 becomes a repeatable workflow, so capacity planning shifts from episodic ENT referrals to steady primary-care volume, especially where annual wellness visits are a dominant access point.
  • 02The guideline’s escalation sequence, screen, otoscopy, audiogram, amplification, then cochlear implant candidacy evaluation, creates a measurable funnel that health systems can instrument in the EHR and manage like any other pathway.
  • 03Asymmetric loss remains a separate trigger for MRI in many settings, and 2026 pre-proof work using NHANES and SEER highlights why imaging criteria choices can swing scan volume, a budgeting and radiology access issue, not a clinical footnote.

Sep 7, 2026

ADHA shifts My Health Record to multi-supplier ops as Accenture signs new 3-year contract

ADHA shifts My Health Record to multi-supplier ops as Accenture signs new 3-year contract

Accenture will keep supporting Australia’s My Health Record under a new three-year contract. ADHA is moving the platform to a multi-supplier operating model. The shift raises questions about shared integration discipline, tooling, and accountability when changes hit production.

  • 01Multi-supplier delivery is spreading across national-scale health platforms, as ADHA's My Health Record shift shows, moving risk from vendor selection to integration, runbooks, and accountability.
  • 02GenAI model upgrades are arriving with healthcare-specific claims, but the procurement work moves to evidence, safety controls, and monitoring once models sit inside clinical workflows.
  • 03Embedded AI expands the cyber asset inventory problem: if teams cannot discover the AI components across endpoints and devices, they cannot reliably secure or audit them.

Sep 7, 2026

Explore More Healthcare Insights

Read more expert perspectives from across Healthcare.

Browse Healthcare Hub

About the Experts

David Kemp
David Kemp

Host, Highway to Health

David Kemp is the host of Highway to Health, a MarketScale show and live event series exploring the future of healthcare. He interviews industry innovators, clinicians, and entrepreneurs on topics ranging from physician burnout to healthcare system transformation. Kemp brings a media and storytelling background to complex healthcare conversations.

DM
Dr. Michael Suk

Co-founder; Orthopaedic Trauma Surgeon and Physician-Executive

MDEnvoy

Dr. Michael Suk is an orthopaedic trauma surgeon, physician-executive, and co-founder of MDEnvoy. He has held national leadership roles including Chair of The Joint Commission Board of Commissioners and Immediate Past Chair of the American Medical Association Board of Trustees. His work focuses on value-based care, physician empowerment, and healthcare workforce sustainability.

LS
Leigh Steinberg

Co-founder; Chairman

Steinberg Sports & Entertainment / MDEnvoy

Leigh Steinberg is a pioneering sports agent and entrepreneur, widely recognized for transforming athlete representation over a 50-year career by building clients into global brands. He is Chairman of Steinberg Sports & Entertainment and co-founder of MDEnvoy, where he applies advocacy-driven support models to physician career development. Steinberg is widely regarded as one of the most influential figures in sports representation history.

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Healthcare and beyond.

Book a 15-minute demo

Or call us. No forms required. We pick up. 214-945-2512