Watch: Serena Williams to be Lincoln brand ambassador
Tennis superstar Serena Williams is switching her Aston Martin out for a Lincoln. She will star in a series of Lincoln ads focusing on her busy life as a pro athlete, recent mom, and businesswoman. When announcing her new partnership with the brand, Williams said her first car was a Lincoln Navigator she named “Ginger.”…
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Tennis superstar Serena Williams is switching her Aston Martin out for a Lincoln. She will star in a series of Lincoln ads focusing on her busy life as a pro athlete, recent mom, and businesswoman. When announcing her new partnership with the brand, Williams said her first car was a Lincoln Navigator she named “Ginger.” With the Navigator winning North American Truck of the Year 2018, is this year becoming the year of the Lincoln?
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