Determining Marketing ROI for Esports and Emerging Platforms

Sports have always provided a strong advertising avenue for brands big and small. However, measuring the return on investment of an ad placement has always to some degree been a leap of faith.

Now though, especially in the age of social media, brands have the tools to precisely track how many eyeballs are on their ads and to what degree people are interacting with them. This is true in traditional sports and increasingly esports as well, the latter of which continues to reach larger and larger audiences.

Johnny Kutnowski, Product Manager for esports and Emerging Products at Blinkfire Analytics works with brands to discover how they can best see value in advertising in esports. He spoke with MarketScale about the emerging world of competitive gaming and his work with the esports Awards and beyond.