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Using Data to Create Sports Ecosystems
Sports organizations have gotten increasingly smart about their use of data to build an ecosystem within their stadiums. This data allows for personalization and simplifies the customer experience. On this excerpt from Diving into Data, T.C. Riley explains how teams are accomplishing this and where this trend could be moving in the future. Tune…
IAAPA 2019 Preview: 3 Reasons to Attend
The attraction industry’s global association should have no problem attracting professionals to its flagship conference this November. The International Association of Amusement Parks and Attractions (IAAPA) Expo returns to Orlando, Florida’s Orange County Convention Center from November 18-22. IAAPA Expo 2019 brings together leaders of theme and amusement parks from across the country…
Formula 1 Expands its Reach to Texas
Formula 1 has returned to the U.S. for this weekend’s United States Grand Prix in Austin, Texas. Austin has been the host of the lone Grand Prix in the United States each year since 2012. The sport is immensely popular in Europe but still looking to gain traction in the U.S., making this weekend…
Business Casual: The NCAA Opens the Door for Athletes to be Compensated
The NCAA voted unanimously to allow its players to financially benefit from the use of their image, likeness, and name. This vote comes after the governing body of college sports fought against a similar law being passed in California. Why the change and what are the greater implications for college athletics? Tyler Kern and…
For NHL Teams, A Chip Is Now More Valuable Than the Puck
*This story was originally published in January, 2019 Hockey is one of the fastest sports to play and watch. Unlike a football being thrown in the air or a neon yellow soccer ball on a green field, a hockey puck can be nearly impossible for the casual fan to see, making it very difficult to…
How Data Drives Formula 1 Both On and Off the Track
UPDATE: With Formula 1 United States Grand Prix taking place in Austin, Texas on Sunday, Nov. 3, MarketScale wanted to revisit our conversation with Max Metral, Insight Manager for Formula 1. This podcast was originally posted in March, 2019. Formula 1 has launched the careers of worldwide superstars like Lewis Hamilton, Michael Schumacher, and Jackie Stewart. In 2018…
MarketScale Exclusive: How Data Drives Formula 1 Both On and Off the Track
Formula 1 has launched the careers of worldwide superstars like Lewis Hamilton, Michael Schumacher, and Jackie Stewart. In 2018 alone, over 4 million people worldwide attended one of the Grand Prix. Formula 1 is synonymous with brands ranging from Ferrari to Rolex to Segway and Emirates. Their Netflix series titled Formula 1: Drive to…
How Dr. Daniel Laby of SportsVision NYC Created a Whole Category of Moneyball for Vision
Do athletes have a sixth sense when it comes to anticipating a penalty kick or deciphering whether to swing at an iffy strike zone pitch? Yes and no — it’s a mix of stellar hand-eye coordination, past experience that helps athletes anticipate the ball, and training. But not simply athletic training; visual-motor reaction time…
Inside the XFL with the President of the Dallas Renegades
The XFL made a big splash with its inaugural draft. More than 1,000 players were able to be selected in the 10-round draft. Unlike the NFL Draft, each round had a narrowed field of focus that the eight-team league could choose from. Notable players on the Renegades include former NFL players Landry Jones and…
Coffee with Creatives: Tapping Into the Esports Ecosystem with XR Sports Group
Hosts Erin Patton and Tyler Kern were joined on this episode of Coffee with Creatives by Kedreon Cole and Dom Bookman of XR Sports Group to discuss the growth of esports. “[Esports] is this really unique mix of sports culture and pop culture,” Cole said. “The difference in 2020 versus 1980 is that now…
Diving Into Data: Did Major League Baseball Swap the Baseballs for the Postseason?
Did Major League Baseball switch out the baseballs being used between the regular season and postseason? A number of baseball fans, stats enthusiasts, and even the St. Louis Cardinals believe the answer to that question is yes. Data guru TC Riley examined the evidence and found a compelling case to be made that a…
Using Sports and Rock and Roll to Rebuild a Cultural Icon
Friends of Reverchon Park Update – Gerry Mecca The Friends of Reverchon Park, a Dallas organization whose mission is to preserve the park and restore a local baseball field to its original glory, was the benefactor for a recent sandlot tilt featuring A-list celebrities to help their cause. Local artist, entrepreneur and baseball legend…
Modernizing Sports Arenas and How Venues Have Evolved
WiFi, mobile ordering and targeted advertisements are commonplace at many sports arenas today, but that wasn’t the case as recently a few years ago. The demand for interactivity in venues has skyrocketed as professional sports has looked to improve the in-stadium experience. Tod Caflisch of TechFoundry LLC has been one of the champions of…
The NBA, China and Hong Kong: Between a Rock and a Hard Place
The NBA was presented with a difficult choice when Daryl Morey, the Houston Rocket’s general manager and the league’s 2017-18 Executive of the Year, tweeted a message of support for protestors in Hong Kong. Protests began in June against proposals to allow extradition to mainland China and have since escalated. The issue for the…
Shooting Sports Video – How to Capture the Best Sports Footage
When it comes to showcasing your skills as a filmmaker, few subjects offer more possibilities for capturing the excitement, action, or drama of life than sports. And few sports give you the mix of tense showdowns and dynamic running plays that you get from baseball. In baseball, action takes place on several levels, moving from…
Will a Newly Passed California Bill Put the NCAA at Risk?
College sports fans are notoriously competitive about their programs, but the current debate capturing the NCAA has nothing to do with rankings or recruiting. The state of California recently passed legislation that would allow collegiate amateur athletes in the state to be compensated for their name and likeness, which previously would have disqualified students…
Germany Brings 5G to Soccer Stadiums
Soccer is among the most timeless and traditional of sports but at least one league is on the cutting edge of a new technology. VfL Wolfsburg, a club in Germany’s Bundesliga, debuted a 5G technology to improve the fan experience at its home stadium. The league partnered with Vodafone to develop an app that…
MarketScale Mornings: eSports Will Be the Beginning of Smaller Stadium Designs
Esports connects its global audience virtually, but increasingly cities are looking to couple competitive gaming and a physical presence. Philadelphia, Arlington, Texas and other metropolises across the United States have invested in esports-specific arenas to their downtowns. Envy Gaming President and COO Geoff Moore joined MarketScale Mornings to explain the economic benefit stadiums bring…
After A Historic Summer, What is Next For Esports?
Competitive gaming has become a multimillion-dollar industry for players and executives alike, and in such a burgeoning field, the best might be yet to come. New Yorkers have no shortage of opportunities to pack a 20,000-seat arena given the abundance of professional sports teams in the city. One of this summer’s top draws however…
Amazon, Impossible Foods Lead Two Different Green Revolutions
In the world of B2B this week, both grocers and tech giants are going green. They are just doing it in different ways. Impossible Foods, producer of plant-based-meat meals is now available in 27 California-based Gensler’s Markets. Consumers in the rest of the country will have to wait for now, but the company does plan…
North Texas Facilities Expo 2019: What to Watch For
The North Texas Facilities Expo is held at the esports Stadium Arlington & Expo Center on Sept. 25 & 26, 2019. MarketScale will be at the event and have a few recommendations for things to watch for at the show. 1. The Story of a Green Building (Wednesday, Sept. 25 2:10 p.m. – 2:40 p.m.)…
The Incredible Story of Blockbuster Rejecting Netflix
It’s hard to imagine now, but there was a time when Blockbuster Video was the big kid on the block and Netflix was the fledgling startup. An excerpt from Netflix co-founder Marc Randolph’s new book posted by Vanity Fair details the fateful meeting the led to the streaming giant’s ultimate victory over the former brick and mortar juggernaut. Hear Daniel…
Is Sports Betting Coming to a Buffalo Wild Wings Near You?
The culture around sports gambling has changed significantly in recent years, driven by the legalization of the activity across several states. Professional sports leagues have embraced the new business opportunity and now a sports restaurant is digging into the wagering scene. Buffalo Wild Wings on Thursday announced a partnership with casino operator MGM to…
Will the NFL’s Digital-only Ticketing Strategy Backfire?
With the 2019 NFL Season kicking off this weekend, fans will be lined up around the country to catch their local team in action for the first time in months. For now though, they may be in line a little longer than they are accustomed to. Organizations like the Chicago Bears have mandated that…
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