Skip to content
MarketScale
‹ Back to IndustriesSports & Entertainment

How Drones are Redefining Journalism

It was only five years ago that CNN first used a drone to collect footage of an event. Since then, drones have become integral and imperative to CNN’s gathering of imagery, collection of data, and production of breaking stories. Perhaps no one knows the development of drones in journalism better than guest Greg Agvent, speaking…

This story was produced through MarketScale. See how Sports & Entertainment teams put it to work with Events & Onsite Capture.

Share

It was only five years ago that CNN first used a drone to collect footage of an event. Since then, drones have become integral and imperative to CNN’s gathering of imagery, collection of data, and production of breaking stories. Perhaps no one knows the development of drones in journalism better than guest Greg Agvent, speaking on this episode of “Drones in America.” Agvent recounts the storied history of technology in journalism, explaining how he was first introduced to drones in the field of reporting, and why drones have forever changed how news stories are told.

In Agvent’s long career in editorial operations, he developed a fascination with how technology can make jobs in the field easier. This fascination lead Agvent to drone work with CNN, where today drones are used to report on everything from breaking stories to sports events. The benefits to drone footage go beyond just high, cinematic media quality. “Drones save lives,” said Agvent. In adverse weather or violent events, drones can survey the affair without putting live journalists in danger. Whatsmore, drones aren’t just fancy flying cameras, they’re data collectors. During the California wildfires, Agvent recounts, CNN’s drones helped create a 3D map of the fire zones.

It’s clear that drones are imperative to making dangerous reporting situations safer, particularly by offering the bird’s eye view that humans lack. So will drones make helicopters irrelevant? Agvent explains why not fire your helicopter pilot just yet. Drones are still new to sharing the sky with helicopters, planes and the like, and there is still much to learn about regulatory, lawful, and safe practices for public space drone use.

Catch up on previous episodes right here!

Join host Grant Guillot of the law firm, Adams and Reese for Drones in America with new episodes available where ever podcasts are found.

Sports & Entertainment: are you visible to AI?

Before they reach out, Sports & Entertainment buyers ask AI engines which vendors to trust. See how AI describes your company today, and where competitors show up instead.

Free workspace

You just read one expert. Imagine publishing your whole team.

This article was produced through MarketScale. Create a free workspace and turn your own team's expertise into articles, video, and social posts. No credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What you get, free

Your own MarketScale Studio workspace
One video edit a month, on us
AI writing, editing, and publishing tools
In-platform coaching to learn the system

More Sports & Entertainment Insights

Building Stadium Experiences for Everyone

Building Stadium Experiences for Everyone

At InfoComm 2026 in Las Vegas, Josh Barney, CEO of SEAT, discussed the evolving nature of stadium experiences. He emphasized the shift from sports-centric design to creating multi-purpose venues. This transformation aims to enhance audience engagement and cater to diverse entertainment demands.

  • 01Stadiums are evolving from sports-centric designs to multi-purpose venues.
  • 02Audience engagement is a key focus in modern stadium development.
  • 03The shift is influenced by a need to cater to diverse entertainment preferences.

Jun 26, 2026

USA’s perfect World Cup start and the business case behind the hype

USA’s perfect World Cup start and the business case behind the hype

The US Men's National Team achieved a perfect start by winning its first two matches in the 2026 World Cup as one of its co-hosts. This success has significant implications for sponsorship opportunities, hospitality sectors, and B2B demand in the sports-entertainment industry.

  • 01USMNT's perfect start in the 2026 World Cup.
  • 02Positive impact on sponsorship opportunities.
  • 03Increased B2B demand in sports-entertainment.

Jun 19, 2026

As World Cup arrives in the US, creator-access clauses reshape broadcast rights deals

As World Cup arrives in the US, creator-access clauses reshape broadcast rights deals

FIFA's broadcast strategy for the 2026 World Cup in the United States, Canada, and Mexico represents the most structurally complex rights package in the tournament's history. Deals now span over 220 territories, include a live-streaming partnership with YouTube, and formally embed creator access into rights frameworks for the first time. Meanwhile, Fox Sports' legacy deal — secured in 2015 for $485 million — has become what Observer describes as the broadcast bargain of the century, setting up dramatically higher price expectations in the next rights cycle.

  • 01FIFA secured broadcast agreements in over 220 territories, with a Dallas-based International Broadcast Centre distributing roughly 8,000 hours of additional non-live content, according to FIFA.
  • 02Fox Sports pays $485 million for US rights to a tournament Observer estimates is worth more than three times that figure — making it likely the last major sports broadcast deal secured at a deep discount.
  • 03FIFA's first-ever global creator programme and a preferred-platform deal with YouTube — allowing broadcasters to stream the first 10 minutes of every match plus select full games — mark a structural shift in how rights are packaged.

Jun 17, 2026

Explore More Sports & Entertainment Insights

Read more expert perspectives from across Sports & Entertainment.

Browse Sports & Entertainment Hub

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Sports & Entertainment and beyond.

Book a 15-minute demo

Or call us. No forms required. We pick up. 214-945-2512