Stop Doing What Your Customers Hate

The best business model in the world is to stop doing what your customers hate. It's as simple as that. Now I don't love to talk about hate and negative things, but the reality is every day you are doing something that is frustrating your customer that maybe even makes your customer hate what you're doing and it's as simple as looking at how does the customer interact with you? Think about that. What are those interaction points from when they call you, from when they listen to your voicemail, they can't get through to someone? There's all these points. You know, for us, it's very simple that we believe our customers hate to be sold. They hate to be marketed to and they hate to be advertised to. So what we wanna do is just create a fun experience, something that we can share the journey that they're a part of, share the fun, share the promotions and the excitement happening in the stadium, and then they will talking about us. So start there. Look at those things.