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Listen: Keeping Fans Engaged with Natasha Morgan

On today’s podcast, I have the pleasure of chatting with Natasha Morgan from Umbel. We discuss the technological advancements from a sports marketer’s point of view, the challenges in using data effectively, and how to improve the fan experience through engagement! For more information on Umbel, be sure to check out their website –…

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Listen: Keeping Fans Engaged with Natasha Morgan

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On today’s podcast, I have the pleasure of chatting with Natasha Morgan from Umbel. We discuss the technological advancements from a sports marketer’s point of view, the challenges in using data effectively, and how to improve the fan experience through engagement!

For more information on Umbel, be sure to check out their website – umbel.com

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More Sports & Entertainment Insights

NFL TV audiences rebound in Week 2 after a 13% Week 1 drop

NFL TV audiences rebound in Week 2 after a 13% Week 1 drop

Fox drew 27.2 million viewers for Cowboys-Commanders, and CBS posted its best Week 2 singleheader ever, up 29%. Nielsen recently made another series of measurement changes, so some of the year-over-year gain could be counting lift. Same-season comparisons are cleaner.

  • 01Nielsen recently implemented another series of measurement changes, so some share of year-over-year jumps, including CBS's 29% Week 2 gain, could come from the new counting method.
  • 02Dallas played in both of the season's two largest telecasts, 27.2 million and 25.7 million. In Week 3, the Cowboys face the Ravens in Rio de Janeiro in CBS's late-afternoon national window.

Sep 23, 2026

NHL still expects more clarity on Texas expansion by December

NHL still expects more clarity on Texas expansion by December

The NHL still expects to know more by December, commissioner Gary Bettman said. He said there is no rigid timetable or “magic date” for a decision.

  • 01Cost framing varies by source: Front Office Sports put Texas expansion at about $3.5B including a new arena, while Puck Prose’s CNBC recap cited a $2B-range expansion fee.
  • 02Bettman said expansion would require three-quarters of the Board of Governors to be comfortable with the deal, and he emphasized there’s still “a lot of work to do” and no “magic date” for a decision (Front Office Sports; Bleacher Report).

Sep 23, 2026

Report: Apple TV planned 14 iPhone 18 Pros at Dodger Stadium

Sports Video Group’s September 18 report outlined 14 iPhone 18 Pro specialty cameras at Dodger Stadium, including eight planned private-5G feeds. The announcement is not a post-event performance assessment.

  • 01Sports Video Group said Apple went from four iPhone 17 Pro cameras at Fenway Park in 2025 to a plan for 14 iPhone 18 Pro units at Dodger Stadium in 2026, alongside operational needs like remote control, monitoring, shading and reliable ingest.
  • 02Sports Video Group said Apple planned iPhone placements in spots traditional rigs often avoid and that eight feeds would run over a dedicated T-Mobile Private 5G Network, describing the game as a demonstration of private 5G for in-venue live contribution.

Sep 21, 2026

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