Skip to content
MarketScale
‹ Back to IndustriesSports & Entertainment

How Unionizing in the Reality TV Industry Could Improve its Harsh Reality

There is a harsh reality to reality TV, and workers from the industry are trying to draw attention to it. Recently, nearly 20 workers employed at BSTV Entertainment (the studio that produces popular Food Network shows like Trisha’s Southern Kitchen and The Kitchen) signed union cards in a bid to join the Writers Guild of…

This story was produced through MarketScale. See how Sports & Entertainment teams put it to work with Events & Onsite Capture.

Share

Get featured

Want to get featured in MarketScale Sports & Entertainment?

Create a free MarketScale workspace and get your company's expertise featured across our Sports & Entertainment coverage. No credit card, no demo required.

Start free

There is a harsh reality to reality TV, and workers from the industry are trying to draw attention to it. Recently, nearly 20 workers employed at BSTV Entertainment (the studio that produces popular Food Network shows like Trishas Southern Kitchen and The Kitchen) signed union cards in a bid to join the Writers Guild of America East. Low wages, lack of health insurance, and gender-based discrimination were among their complaints. And if successful in their endeavors, the workers hope to change all of this. But what will be the effect of unionizing in the reality TV industry?

In the past, too, reality TV workers have raised similar complaints. A survey from The Hollywood Reporter, for instance, showed that many nonfiction TV workers had worked overtime without receiving adequate compensation. The effect of unionizing, therefore, is likely to raise production budgets — and filming schedules. In addition to this, producers may also have to offer pension and welfare benefits to their employees.

The Lovell Firm Founder Tre Lovell, who practices business, entertainment, intellectual property, corporate and employment law, tells us how the effect of unionizing in the reality TV industry will change its entire landscape — for the better.

Tre’s thoughts:

“My name is Trey Lovell. I’m an entertainment attorney here in Los Angeles. And with respect to unionizing in the reality television world, it’s a big deal. Unions in entertainment are extremely protective and have high standards. The Writers Guild Association, which represents the writers, the Screen Actors Guild, which is the acting side of it, even the union crew.

When you unionize and you’re subject to these, what they call, collateral bargaining agreements, they set minimum payments [and] they set a cap on hours that can be worked. They require a pension and welfare funding, and they have high thresholds. And reality television has typically not been part of this because of the way they film, the way they’re unscripted and often aren’t using a celebrity, or I should say, union talent.

(They do use celebrities sometimes.) So, the effort to unionize reality television is going to change the whole landscape. The production budgets are going to become more, because now you’re going to have a lot of union talent that are going to govern at least the minimums.

They may be longer schedules, because you’re going to be limited on durations, you can film during the day, as well as these [pension] obligations, and things like that. So, it’s certainly a big step. And with reality TV as it is, being such a large landscape on television, maybe the time has come to unionize and protect those that are in the reality world.”

Your experts belong here

Every story in MarketScale Sports & Entertainment starts with a company putting its venue operators, production crews, and partnership teams on the record. Buyers are already reading this topic. The only question is whose experts they find.

Rights holders and partners back the operators they know, and coverage is how they get to know yours.

Get your team featuredSee how it works15 minutes, straight to a calendar.
B2B Weekly

The week in Sports & Entertainment, and sixteen other industries, every Monday.

Ten stories, one-line takes, five minutes. Free.

Sports & Entertainment: are you visible to AI?

Before they reach out, Sports & Entertainment buyers ask AI engines which vendors to trust. Explore how your experts, customers, and partners can become useful content for buyers and AI search.

Free plan

You just read one Sports & Entertainment expert. Your company is full of them.

This article was produced through MarketScale. The same platform turns your venue operators, production crews, and partnership teams into the articles, video, and social content Sports & Entertainment buyers are searching for. Create a free workspace and see it with your own people. No credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What you get, free

Your own MarketScale workspace, up to 10 people
One professional video edit a month for qualifying companies
Media requests to your crowd, remote recording, AI writing tools
$0, no credit card, nothing that expires

More Sports & Entertainment Insights

Apple TV to deploy 14 iPhone 18 Pro cameras, eight on private 5G at Dodger Stadium

Apple TV to deploy 14 iPhone 18 Pro cameras, eight on private 5G at Dodger Stadium

Apple TV will deploy 14 iPhone 18 Pro devices at Dodger Stadium, including embedded placements. Eight feeds will transmit over a dedicated T-Mobile Private 5G Network.

  • 01The iPhone count increased from four units at Fenway Park in 2025 to 14 at Dodger Stadium in 2026, underscoring the operational need for remote control, monitoring, shading and reliable ingest to treat phones as managed camera sources.
  • 02Apple TV’s use of iPhones in positions traditional rigs often avoid, with eight feeds carried over a dedicated T-Mobile Private 5G Network, serves as a demonstration of private 5G as an in-venue live contribution option for managed camera sources.

Sep 21, 2026

67 Red Wings games will air on Detroit SportsNet, streaming runs through MLB App

67 Red Wings games will air on Detroit SportsNet, streaming runs through MLB App

Detroit SportsNet will carry 67 Detroit Red Wings regular-season games in 2026-27. In-market streaming runs through a Detroit SportsNet tab inside the MLB App. Some games are still reserved for national telecasts.

  • 01Source language diverges on availability: MLB.com calls in-market streaming “blackout-free,” while the Red Wings’ NHL.com FAQ warns access is “subject to National Exclusivities,” a contract detail that matters for support and subscriber messaging.
  • 02Detroit SportsNet says in-market fans can subscribe directly and stream locally televised Red Wings games in the MLB App, while the Red Wings’ NHL.com page notes availability is subject to national exclusivities and terms may apply.

Sep 21, 2026

Serie A stays with CBS one more year, plans U.S. bid after World Cup

Serie A and CBS Sports exercised a mutual one-year option keeping the league’s U.S. rights on CBS Sports platforms through the 2026-27 season, Sports Business Journal reported, with most matches on Paramount+. Terms are believed unchanged from a 2024 renewal in the low eight figures, down from about $75M a year in 2021. The league plans to sell again after the World Cup.

  • 01Serie A's U.S. rights went from about $75M a year under the 2021 CBS deal to a low eight-figure renewal in 2024, according to SBJ, which described the drop as a significant financial haircut amid a softer market for European soccer rights.
  • 02The Bundesliga, represented by Relevent Sports under a 17-year partnership, is also in the market with its English- and Spanish-language U.S. rights beginning in 2026-27 after its ESPN deal expired, according to SBJ, while Serie A sells direct with no agency.
  • 03Serie A's Spanish-language U.S. deal with Fox Deportes has already expired, so a Spanish partner is an open item alongside the English package when the league returns to market after the World Cup.

Sep 19, 2026

Explore More Sports & Entertainment Insights

Read more expert perspectives from across Sports & Entertainment.

Browse Sports & Entertainment Hub

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Sports & Entertainment and beyond.

Book a 15-minute demo

Or call us. No forms required. We pick up. 214-945-2512