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The Great Resignation, Automated Solutions to the Hiring Crisis within the Printing Industry

Daniel Litwin talks with Patrick Coldewey, CEO of DigiTech, about automation in the printing industry's hiring process amidst the Great Resignation. They discuss challenges like an aging workforce and inadequate training pipelines. Emerging automation technologies are helping smaller companies in the industry become more agile.

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By Daniel Litwin · DigitechPatrick ColdeweyPrinting IndustryPrinting Trade Skills
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Key takeaways

01

Automation is crucial in addressing hiring challenges in the printing industry.

02

The Great Resignation continues to impact workforce dynamics significantly.

03

Smaller companies are using technology to compete with larger, established firms.

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Daniel Litwin spoke to Patrick Coldewey, President and CEO of DigiTech, about the automation hiring process within the printing industry. The conversation covered a breadth of points, including the Great Resignation, skilled workers aging out, and how smaller companies use automation [in hiring] to their advantage.

The Great Resignation is not showing any signs of slowing down, and in fact, recent labor statistics show that 4.3 million people quit their jobs in January 2022. This is only a slight improvement from the highest numbers that were seen in November 2021. Workers are biding their time to find a new opportunity, and only a few are reporting “buyer’s remorse” or regret over quitting their jobs preemptively.

Naturally, the printing industry hasn’t been spared from this trend either. As a legacy workforce ages out and a new workforce fails to gain steam, the answers to more efficient printing processes might be found in automation technologies. This episode highlights the challenges of the Great Resignation and guides listeners to potential solutions and strategies to deal with the situation.

One solution is automating the hiring process to combat the crisis. This trend is taking printing newer and smaller companies by storm while focusing on supporting growth and efficiency. Companies are adopting technology like this to give them an edge on the more prominent and established companies, setting them up to be more agile in the long run.

Coldewey and Litwin discussed how colleagues and other professionals feel about the current state of the great resignation. In addition to the gap of skilled workers, the training pipeline for printing trade skills is not being nurtured at the university level or by the printing industry. Workloads are shifting and adding fresh challenges in terms of hiring new talent.

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About the author

Daniel Litwin
Daniel LitwinEditor, B2B Media, MarketScale

Daniel Litwin is a journalist of multiple disciplines focused on finding and telling engaging stories for B2B communities. He has interviewed executives from Fortune 500 companies including Honeywell, Microsoft, John Deere, and Chipotle, and leads editorial direction at MarketScale. Litwin hosts weekly shows and podcasts while helping develop new content approaches across the MarketScale platform. He holds a B.J. in Radio/Television Reporting/Anchoring and a B.A. in Spanish from the University of Missouri-Columbia.

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About the Experts

Daniel Litwin
Daniel Litwin

Host, Straight Outta Crumpton

MarketScale

Daniel Litwin is a content creator and host at MarketScale. He engages with industry leaders to explore insights into business trends and innovations.

PC
Patrick Coldewey

President and CEO

DigiTech

Patrick Coldewey is the President and CEO of DigiTech, focusing on leveraging automation technologies to enhance efficiency in the printing industry.

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