DigiTech
News, updates, and expert insights from DigiTech.
DigiTech started at the beginning of the digital audio revolution in 1984 and has gone on to pioneer many innovations in the music industry. Follow this channel for the latest from DigiTech: product news, expert perspectives, and updates from the team.
Service and Innovation Win Over Price in Digital Printing
DigiTech argues that top-tier customer service and machine quality, not cost, drive long-term printing business success. The channel backs this with customer testimonials, case studies, and direct founder commentary.
DigiTech's channel thesis is that quality output and exceptional service are the true competitive moats in digital printing, not price discounting. The company demonstrates this through customer testimonials, case studies of small printers adopting its TruFire flatbed, and founder Patric Coldewey's repeated assertion that high-quality delivery every time is the cheapest long-term strategy for print shops.
Drawn from DigiTech: Service in Review and 2 more →
“Quality is the cheapest thing you can do. High-quality every time, all the time.”
Patric Coldewey, DigiTech Founder and President
By the numbers
What the channel argues
Who and what shows up
Patric Coldewey
Founder and President, DigiTech Solutions Group
Repeatedly articulates the thesis that quality and service, not price, win in printing; speaks directly to customers' COVID adaptations and industry labor challenges.
Brett Sutton
President, Patriot Print Fulfillment
Case study subject documenting one-year TruFire adoption journey; reports measurable workflow improvements within one week of partnership.
Stokes Sign Company
Austin, Texas-based sign production company
Production environment customer running 500-1000 boards per day on TruFire; demonstrates machine performance and custom software value in sustained high-volume use.
Tommy Trucks
Founder and CEO, SignMaster
TruFire end-user who was instrumental in pushing DigiTech to develop its own printer; represents the market demand that originated the TruFire product line.
Mike Adams
President and CEO, Color Correct; color management expert
Industry expert with 16 years of experience; contributes guidance on color profile creation and the misconception that re-linearizing solves color problems.
Questions this channel answers
What makes a flatbed printer worth the premium price?
A quality flatbed like TruFire eliminates rework costs, maintains speed without sacrificing results, and features the industry's flattest table, advanced ink delivery, and leading software. Cheaper alternatives force print shops to absorb rework and quality variance costs.
DigiTech TruFire, UV Flatbed Printer: How It’s Made →How long do print heads last and what affects their lifespan?
TruFire print heads can last two to eight years. The wide range reflects how operator maintenance, usage patterns, and ink management directly determine whether a manufacturer's costliest component remains productive or fails prematurely.
How Long Do Print Heads Last? →How do print shops handle short-run and one-off jobs profitably?
Workflow software like Digitech's Queue it up allows operators to process single or few-sheet jobs as efficiently as runs of 100 or 500, avoiding the premium penalty that once applied to small orders.
Print Precision: The Workflow Challenges and Solutions i… →How did COVID change demand and opportunity for print shops?
Tradeshow and event printing suffered, but yard signage demand surged unexpectedly, presenting growth opportunities for printers who could pivot quickly. DigiTech also responded by innovating automation to address pandemic-driven labor shortages and staffing challenges.
Printing a Bold Future: DigiTech’s Innovation Triumph Ov… →What should new customers expect from DigiTech beyond the machine itself?
Diligent service without mandatory service contracts, extensive training to help teams understand the machine and optimize workflows, and direct partnership with founder and president Patric Coldewey to ensure the operation succeeds.
What the First-Time Customer Experience Is like with Dig… →Best place to start
Why Quality Is the Cheapest Thing to Send Your CustomersArticulates the channel's core thesis directly with founder commentary and explains why it matters economically for print shops.
Commercial Printing Solutions Case Study with Patriot PrintReal customer journey with documented results within one week; shows how TruFire adoption translates to operational improvements in a small print business.Industry context
The global printer market is valued at $78.5 billion in 2025, with managed print services and cloud-connected solutions driving commercial adoption as enterprises seek efficiency.
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