DigiTech
News, updates, and expert insights from DigiTech.
DigiTech started at the beginning of the digital audio revolution in 1984 and has gone on to pioneer many innovations in the music industry. Follow this channel for the latest from DigiTech: product news, expert perspectives, and updates from the team.
Quality and service win long-term printing customers
DigiTech argues that equipment performance matters less than service excellence and consistent quality output. The channel supports this through customer testimonials, case studies, and direct founder commentary.
DigiTech's channel thesis is that printing companies win by building customer loyalty through superior service and consistent quality, not by competing on price or machine specs alone. Every case study and customer interview reinforces that buyers value dependability, responsive support, and output consistency more than cost or technical features.
Drawn from DigiTech: Service in Review and 4 more →
“Quality is the cheapest thing you can do. High-quality every time, all the time.”
Patric Coldewey, Founder and Owner, DigiTech
By the numbers
What the channel argues
Who and what shows up
Patric Coldewey
Founder and President, DigiTech
Core voice of the channel. Articulates company philosophy on quality, service, automation, and industry problems across 15+ episodes.
Brett Sutton
President, Patriot Print Fulfillment
Case study subject showing one-week ROI on TruFire adoption and expanded service offering to customers.
Tommy Trucks
Founder and CEO, SignMaster
End-user who inspired TruFire development and demonstrates long-term customer partnership.
John Parrott
President and third-generation owner, Parrott Printing
New customer testimonial praising DigiTech's onboarding and support for TruFire adoption.
Mike Adams
President and CEO, Color Correct
16-year industry expert on color management. States that re-linearizing does not solve color problems; new profiles are better approach.
Questions this channel answers
What makes a flatbed printer quality versus cheap?
Quality flatbed printers eliminate rework costs, maintain printing speed without sacrificing results, and offer flexibility. Cheap printers force operators to re-linearize or remake profiles instead of solving root problems.
Print Precision: Color Management Part Two →How long should print heads last?
TruFire print heads can last two to eight years. The differential depends on usage patterns, maintenance, and the printer's design to protect the head from wear.
How Long Do Print Heads Last? →How do printing companies handle labor shortages?
Automation in both hiring and production workflow is critical. Smaller companies use technology to compete with larger firms, and short-run digital printing reduces dependency on skilled staff for high-volume work.
The Great Resignation, Automated Solutions to the Hiring… →What should a new customer expect from DigiTech?
Extensive training, operator support, and customized workflow solutions. Parrott Printing reported DigiTech went to great lengths to ensure the team understood how to work the machine effectively.
What the First-Time Customer Experience Is like with Dig… →Why did COVID create opportunity in printing?
Yard signage demand surged unexpectedly during the pandemic. Tradeshows and sporting events shut down, but direct signage for homes and local businesses created a new revenue stream.
Going Yard—How COVID Changed the Landscape for Yard Sign… →Best place to start
Industry context
The flatbed printer market is expanding at a 12.4% compound annual growth rate through 2033, driven by rising demand for customized, high-quality direct-to-substrate printing and technological advances in automation and multi-material compatibility.
Latest media
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