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Service and innovation trump price in digital printing.
DigiTech argues that flatbed printer quality, automation, and responsive service—not cost—win customer loyalty and solve industry labor and workflow crises. Evidence comes from named customer testimonials and founder interviews.
DigiTech channels its argument through founder and president Patric Coldewey, who repeatedly insists that high-quality output and attentive service are cheaper in the long run than competing on price. The channel proves this through direct customer interviews (Stokes Sign Company, Patriot Print, SignMaster, Parrott Printing) and production footage showing the TruFire flatbed printer delivering measurable operational gains—speed, rework elimination, and on-demand flexibility—without sacrificing quality.
Drawn from DigiTech: Service in Review and 2 more →
“Quality is the cheapest thing you can do. High-quality every time, all the time.”
Patric Coldewey, DigiTech Founder and President
By the numbers
What the channel argues
Who and what shows up
Patric Coldewey
Founder and President, DigiTech
Central voice arguing that quality and service, not price, drive loyalty; discusses COVID adaptation, automation, workflow, and the TruFire's design philosophy across nearly every episode.
Brett Sutton
President, Patriot Print Fulfillment
Customer case study showing measurable TruFire impact within one week and workflow transformation from restaurant print to large-format and embroidery.
Tommy Trucks
Founder and CEO, SignMaster
TruFire end-user credited with spurring Coldewey to develop the printer; details real-world customer needs and machine impact.
John Parrott
President and third-generation owner, Parrott Printing
New TruFire customer who praised DigiTech's commitment to team training and machine optimization, illustrating the service-first philosophy.
Mike Adams
President and CEO, Color Correct
Color management expert with 16 years' experience; clarifies that making a new profile rather than re-linearizing solves color problems.
Questions this channel answers
Why should I buy an expensive flatbed printer instead of a cheap one?
A quality flatbed printer like the TruFire eliminates rework costs, speeds production without sacrificing results, and handles on-demand short runs profitably. Coldewey states quality is the cheapest thing you can offer.
What Makes for a ‘Cheap’ Flatbed Printer? →How long do print heads last on a digital printer?
On the TruFire, print heads can last two to eight years depending on use, maintenance, and operating conditions. The range reflects the real-world sensitivity of this high-cost component.
How Long Do Print Heads Last? →How can a small print shop compete with larger competitors?
Smaller companies use automation and technology to handle short runs and specialty work more flexibly and efficiently than larger, legacy-bound competitors, especially as the Great Resignation strains labor availability.
The Great Resignation, Automated Solutions to the Hiring… →How do I handle short-run and on-demand printing profitably?
Workflow software that queues multiple images and automates job setup reduces the premium customers once charged for short runs, allowing shops to turn two- or three-sheet orders around like hundred-unit jobs.
Print Precision: The Workflow Challenges and Solutions i… →What makes DigiTech's service different from competitors?
DigiTech offers top-notch service without mandatory service contracts and provides hands-on support to help customer teams understand the machines and optimize workflows, as noted by Parrott Printing and other long-time customers.
DigiTech: Service in Review →Best place to start
Why Quality Is the Cheapest Thing to Send Your CustomersClearest statement of the channel's core thesis with Coldewey's direct argument and reasoning about cost, quality, and customer satisfaction.
Commercial Printing Solutions Case Study with Patriot PrintConcrete customer transformation: one-week TruFire adoption results and operational workflow change show the argument in practice.Industry context
Digital printing markets are expanding rapidly, with the sector projected to grow from USD 36.07 billion in 2025 to USD 74.83 billion by 2035, driven by digital transformation and evolving customer demands.
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