Skip to content
MarketScale
‹ Back to IndustriesSoftware & Technology

The Future of Automate

The Automate 2023 Conference will return to Detroit this spring, occurring from May 22-25. With growth in the automation industry and heightened focus on AI, this event is set to be significant in its field. Discussions will include the latest in robotics and the increasing role AI is playing.

This story was produced through MarketScale. See how Software & Technology teams put it to work with Executive Thought Leadership.

By Software And Technology · AiAutomateAutomationIndustry
Share
The Future of Automate

Key takeaways

01

Automate 2023 Conference returns to Detroit from May 22-25.

02

The conference highlights the growing significance of AI in automation.

03

Educational opportunities at the event aim to benefit engineers.

Get featured

Want MarketScale to feature Software & Technology?

Book a 15-minute demo and we'll map your Software & Technology expertise to the content buyers are searching for.

Book a demo

The forthcoming Automate 2023 Conference will return to Detroit this spring, nearly a year after the previous event. The event will be held over the course of four days from May 22-25. With the growth of the automation industry, along with increased attention with AI, Automate 2023 is slated to be a game-changing trade show.

What can visitors expect to see at the highly anticipated Automate 2023? And how will the latest resurgence of AI factor into the event?

In talking about the upcoming conference, Calvary Robotics’s Vice President of Sales, Michael Marseglia, interviewed Jeff Burnstein, the President of the Association for Advancing Automation — the organizing body behind Automate. The two talked about the quick announcement of Automate 2023 following 2022’s, the evolution of robotics, what this year’s conference will offer, and why AI is playing a bigger role this year.

In this episode, Marseglia and Burnstein also explored …

  1. The successes and high demand for the conference in relation to the automation industry’s growth
  2. How engineers can benefit from the educational opportunities at the event
  3. How AI will impact this year’s event and the automation industry in general

“There’s so much interest in how AI can be applied to robotics and how it works with machine vision that I think we’ll see continued growth in that part of the show. Now, of course, everybody’s talking about ChatGPT — we’re hoping to have speakers there talking about how that can be applied to robotics. Because whether it’s developing new software to make it easier for the customer to use, this is what customers tell us, ‘What can we do to make this easier? How do we give more insights from the technology?’ If AI can assist with that, that’s a great thing,” said Burnstein.

Jeff Burnstein is the Founder and President of the Association for Advancing Automation. He has held that position for almost four decades alongside his role as president for several other robotic and automations organizations. Burnstein is also a graduate of the University of Michigan.

Your experts belong here

Every story in MarketScale Software & Technology starts with a company putting its solutions engineers, product teams, and customer engineers on the record. Buyers are already reading this topic. The only question is whose experts they find.

Buyers ask AI engines who to consider, and published expert answers are what those engines cite.

Get your team featuredSee how it works15 minutes, straight to a calendar.

About the author

SA
Software And Technology

Follow Software & Technology Insights

Get new expert content in your inbox.

Software & Technology: are you visible to AI?

Before they reach out, Software & Technology buyers ask AI engines which vendors to trust. See how AI describes your company today, and where competitors show up instead.

Free workspace

You just read one Software & Technology expert. Your company is full of them.

This article was produced through MarketScale. The same platform turns your solutions engineers, product teams, and customer engineers into the articles, video, and social content Software & Technology buyers are searching for. Create a free workspace and see it with your own people. No credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What you get, free

Your own MarketScale Studio workspace
One video edit a month, on us
AI writing, editing, and publishing tools
In-platform coaching to learn the system

More Software & Technology Insights

Anthropic’s mega-IPO prep is forcing enterprise buyers to treat AI vendors like long-term critical infrastructure

Anthropic’s mega-IPO prep is forcing enterprise buyers to treat AI vendors like long-term critical infrastructure

Anthropic is preparing for a large IPO, comparable to SpaceX's record-setting one. This move is causing enterprise buyers to consider AI vendors as long-term critical infrastructure. The company's revenue run rate and policies are influencing this shift in procurement strategy.

  • 01Anthropic is planning an IPO that could rival SpaceX's in size.
  • 02Enterprise buyers are starting to view AI vendors as essential long-term infrastructure.
  • 03Anthropic's current revenue run rate and policies are driving changes in procurement approaches.

Aug 22, 2026

Airwallex’s $320 million Series H pushes fintech buying teams to price “autonomous finance” into payables and treasury RFPs

Airwallex’s $320 million Series H pushes fintech buying teams to price “autonomous finance” into payables and treasury RFPs

Airwallex has secured $320 million in Series H funding to enhance its agentic bookkeeping and wallet checkout solutions. This investment will prompt finance and IT teams to rethink payment stacks for better control. The focus on 'autonomous finance' suggests a shift towards more integrated financial operations.

  • 01Airwallex raised $320 million in Series H funding.
  • 02Finance and IT teams are encouraged to integrate clearer controls in payment stacks.
  • 03The concept of 'autonomous finance' is driving changes in financial operations.

Aug 21, 2026

Financial services will outspend most U.S. industries in 2026, and H1 B2B tech buying shows where the contracts are moving

Financial services will outspend most U.S. industries in 2026, and H1 B2B tech buying shows where the contracts are moving

The U.S. financial services industry is projected to have a tech budget of $495 billion by 2026. Recent tracking of B2B purchases indicates an acceleration in technology adoption in areas such as security and AI foundations. The financial sector is expected to outspend most other U.S. industries on technology.

  • 01U.S. financial services tech budgets are forecasted to reach $495 billion in 2026.
  • 02B2B purchases in H1 show rapid cycles in security and AI foundations.
  • 03The financial sector is set to outspend most U.S. industries on technology by 2026.

Aug 20, 2026

Explore More Software & Technology Insights

Read more expert perspectives from across Software & Technology.

Browse Software & Technology Hub

About the Experts

SA
Software And Technology
MM
Michael Marseglia

Vice President of Sales

Calvary Robotics

JB
Jeff Burnstein

President

Association for Advancing Automation

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Software & Technology and beyond.

Book a 15-minute demo

Or call us. No forms required. We pick up. 214-945-2512