Skip to content
MarketScale
‹ Back to IndustriesSoftware & Technology

Robotics is the Next Wave of Automation Systems for Stadiums and Arenas

September 23, 2062, is still forty years away, but it’s an important historical date. One hundred years before, on September 23, 1962, the Jetsons premiered on ABC television. The Jetsons imagined a world one hundred years into the future, a time with flying cars and robot servants. How closely the future will resemble the ideas…

This story was produced through MarketScale. See how Software & Technology teams put it to work with Executive Thought Leadership.

By Tod Caflisch ·
Share

Key takeaways

01

September 23, 2062, is still forty years away, but it’s an important historical date.

02

One hundred years before, on September 23, 1962, the Jetsons premiered on ABC television.

03

The Jetsons imagined a world one hundred years into the future, a time with flying cars and robot servants.

September 23, 2062, is still forty years away, but it’s an important historical date. One hundred years before, on September 23, 1962, the Jetsons premiered on ABC television. The Jetsons imagined a world one hundred years into the future, a time with flying cars and robot servants. How closely the future will resemble the ideas of the early 60s is still a wait and see, but some of the innovations that existed in the imaginations of Jetsons writers are taking place today.

Sports arenas and venues are not unfamiliar with using automation systems technology to reduce concession lines and get fans back in their seats faster. But are robotic servers the next evolutionary step? TechFoundry LLC Consultant Tod Caflisch says the staffing shortages and the need to cut costs seen in retail and other consumer-facing industries affect sports and entertainment, too, leading to the exploration of robotics and other automated systems to reduce the burden.

“There’s a platform called TendedBar that’s already been successfully used in a number of arenas and events,” Caflisch says. “Basically, it’s a contactless point of sale device for cocktails and mixed drinks.” An App utilizing facial recognition and biometrics verifies age and allows for order and payment. There is also an automated bartender robot called BRILLO, who can mix drinks and make small talk.

Another example of robot automation transforming the restaurant industry that could also make an impact in sports venues is Flippy. Flippy is a robot hamburger flipper and the world’s first autonomous robotic kitchen assistant. Developed by Miso Robotics, an AI and robotics startup focused on the restaurant industry, Flippy is a machine-learning robot that helps chefs with food prep, grilling, frying, and final assembly in commercial kitchens. Flippy 2 launched earlier this summer, and Sippy, the world’s first POS-integrated beverage dispenser and sealer, is poised to launch before the end of 2022.

But how close is the world coming to an actual house-optimized robot, like Rosie the Robot from the Jetsons? Closer than one might imagine. Elon Musk is nearing completion of a prototype for the first functioning humanoid robot, which could debut as early as the end of this coming September. No matter the form these innovations take, they are starting to pop up around stadiums. Caflisch says, “Check it out. The next time you go out to the arena or stadium for a game or a concert, and see, because I think you’re going to be catching more of that.”

About the author

Tod Caflisch
Tod CaflischSmart Solutions SME

Unique combination of technical and sports business management skills. Visionary with passion for out of the box solutions to complex challenges. Experienced, self-starter with focus on corporate goals and core values. Progressive professional sports IT leader experienced in developing and leading high impact teams through vision, passion and establishment of collaborative working relationships. Successful conceptualizer, driven by challenges. Innovative and decisive with expertise in identifying and capitalizing on cost effective opportunities for continuous improvement.

Software & Technology: are you visible to AI?

Before they reach out, Software & Technology buyers ask AI engines which vendors to trust. See how AI describes your company today, and where competitors show up instead.

Free workspace

You just read one expert. Imagine publishing your whole team.

This article was produced through MarketScale. Create a free workspace and turn your own team's expertise into articles, video, and social posts. No credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What you get, free

Your own MarketScale Studio workspace
One video edit a month, on us
AI writing, editing, and publishing tools
In-platform coaching to learn the system

More Software & Technology Insights

Kaspersky selects WebEngage for B2B marketing automation, treating data governance as a procurement requirement

Kaspersky selects WebEngage for B2B marketing automation, treating data governance as a procurement requirement

Kaspersky has partnered with WebEngage to automate its B2B marketing efforts. The selection process involved stringent evaluations similar to those used for security products, ensuring data governance and secure access are fundamental components from the outset.

  • 01Kaspersky selected WebEngage for its B2B marketing automation needs.
  • 02Data governance and secure access were key factors in the procurement process.
  • 03WebEngage was vetted with the same rigor as a security product.

Jul 20, 2026

Anthropic's $1.5B joint venture Ode puts forward-deployed engineers inside enterprise clients to close the AI implementation gap

Anthropic's $1.5B joint venture Ode puts forward-deployed engineers inside enterprise clients to close the AI implementation gap

Ode, a $1.5 billion joint venture involving Anthropic and backed by major investors, embeds engineers directly within enterprise clients to enhance AI implementation. This approach aims to close the gap in AI deployment by positioning technical expertise closer to business needs. The collaboration involves significant financial backing from Blackstone, Goldman Sachs, and Hellman & Friedman.

  • 01Ode is a $1.5 billion joint venture aiming to improve AI implementation in enterprises.
  • 02The initiative places engineers directly within client enterprises for effective AI deployment.
  • 03Major investors in the venture include Blackstone, Goldman Sachs, and Hellman & Friedman.

Jul 20, 2026

Object Edge's 30-day AI agent field test: 457 autonomous runs, zero manual prompts

Object Edge's 30-day AI agent field test: 457 autonomous runs, zero manual prompts

Object Edge conducted a field test of autonomous AI agents, achieving 457 runs without needing manual prompts over 30 days. Their test spanned five operational domains and included 256 governance checks. The results highlight the potential for significant operational efficiencies using AI agents.

  • 01Over 30 days, Object Edge's AI agents completed 457 autonomous runs without requiring manual intervention.
  • 02The AI agents underwent 256 governance checks across five operational domains.
  • 03Autonomous AI agents can significantly reduce the need for manual prompts and oversight.

Jul 20, 2026

Explore More Software & Technology Insights

Read more expert perspectives from across Software & Technology.

Browse Software & Technology Hub

About the Expert

Tod Caflisch
Tod Caflisch

Smart Solutions SME

Unique combination of technical and sports business management skills. Visionary with passion for out of the box solutions to complex challenges. Experienced, self-starter with focus on corporate goals and core values. Progressive professional sports IT leader experienced in developing and leading high impact teams through vision, passion and establishment of collaborative working relationships. Successful conceptualizer, driven by challenges. Innovative and decisive with expertise in identifying and capitalizing on cost effective opportunities for continuous improvement.

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Software & Technology and beyond.

Book a 15-minute demo

Or call us. No forms required. We pick up. 214-945-2512