Skip to content
MarketScale
‹ Back to IndustriesSoftware & Technology

NAB 2023: What Are You Most Excited About?

As the much-anticipated NAB 2023 approaches, excitement builds within the realm of content production. This annual gathering of industry pioneers provides a platform to showcase groundbreaking technologies and engage with the true champions of any brand—the customers. Among the prominent names gearing up, Marshall Electronics stands out with their unwavering commitment to customer satisfaction….

This story was produced through MarketScale. See how Software & Technology teams put it to work with Executive Thought Leadership.

By Cara Schildmeyer · Camera TechnologyCloud ProductionContent ProductionMarshall Electronics
Share

Key takeaways

01

As the much-anticipated NAB 2023 approaches, excitement builds within the realm of content production.

02

This annual gathering of industry pioneers provides a platform to showcase groundbreaking technologies and engage with the true champions of any brand—the customers.

03

Among the prominent names gearing up, Marshall Electronics stands out with their unwavering commitment to customer satisfaction….

As the much-anticipated NAB 2023 approaches, excitement builds within the realm of content production. This annual gathering of industry pioneers provides a platform to showcase groundbreaking technologies and engage with the true champions of any brand—the customers.

Among the prominent names gearing up, Marshall Electronics stands out with their unwavering commitment to customer satisfaction. Tod Musgraves, the Senior Director of Cameras for Marshall Electronics, expresses the company’s enthusiasm, stating, “We’re always most excited to meet our customers.”

Cloud production, remote content creation, and contribution have become the cornerstone of modern media workflows, revolutionizing the way content is produced and distributed. Understanding this paradigm shift, Marshall Electronics is set to present their latest innovations at NAB. Among their highly anticipated offerings are the NDIH three cameras, which Musgraves believes perfectly fit the space of remote production, Remi, and remote contribution.

The NDIH three cameras by Marshall Electronics promise to empower content creators with their compact form and exceptional capabilities. These Point of View (PoV) cameras are set to redefine the remote production landscape, enabling creators to capture immersive and dynamic footage from any location.

However, Marshall Electronics’ focus on innovation extends beyond their remarkable camera lineup. Their exploration of cloud switching, software tools, and other cutting-edge advancements reaffirms their dedication to streamlining the production workflow and elevating content quality.

As NAB unfolds, the industry eagerly awaits Marshall Electronics’ showcase. This event will not only reveal the remarkable NDIH three cameras but also offer invaluable insights into the future of cloud-based production and remote content creation. Tod Musgraves, with his expertise and vision, will undoubtedly shed light on the transformative possibilities that lie ahead.

NAB is poised to be a landmark event for the content production industry. With Marshall Electronics at the forefront of innovation, their unveiling of the NDIH three cameras and other cutting-edge technologies promises to shape the future of remote production, cloud-based workflows, and content contribution. As we prepare to embark on this exciting journey, let us eagerly anticipate the insights and revelations that NAB 2023 will bring, marking a new era in visual storytelling.

About the author

CS
Cara Schildmeyer

Software & Technology: are you visible to AI?

Before they reach out, Software & Technology buyers ask AI engines which vendors to trust. See how AI describes your company today, and where competitors show up instead.

Free workspace

You just read one expert. Imagine publishing your whole team.

This article was produced through MarketScale. Create a free workspace and turn your own team's expertise into articles, video, and social posts. No credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What you get, free

Your own MarketScale Studio workspace
One video edit a month, on us
AI writing, editing, and publishing tools
In-platform coaching to learn the system

More Software & Technology Insights

Buying AI tools isn't enough: two reports show strategy, not spend, drives enterprise returns

Buying AI tools isn't enough: two reports show strategy, not spend, drives enterprise returns

Reports from BCG and Ramp/Revelio Labs indicate that having a clear strategy for AI use is more critical for driving enterprise returns than merely investing in AI tools. According to the data, 66% of regular AI users receive minimal guidance. Strategic clarity proves to have a more substantial impact on measurable outcomes compared to just having access to AI tools.

  • 01Strategic clarity is crucial for maximizing AI returns.
  • 02Merely investing in AI tools is insufficient without guidance.
  • 0366% of regular AI users report lack of guidance.

Jul 13, 2026

Buying AI tools isn't enough: two reports show strategy, not spend, drives enterprise returns

Buying AI tools isn't enough: two reports show strategy, not spend, drives enterprise returns

Two reports suggest that simply investing in AI tools does not guarantee enterprise returns. Strategic planning and guidance for workers on utilizing AI effectively are essential. The reports highlight that while some companies have expanded their workforce, many employees lack guidance on new efficiencies from AI.

  • 01Investing in AI tools alone is not enough for enterprise success.
  • 02Strategic planning enhances returns on AI investments.
  • 03Many workers are left without guidance on using AI efficiencies.

Jul 13, 2026

B2B ecommerce is posting real numbers — and operators are taking notice

B2B ecommerce is posting real numbers — and operators are taking notice

B2B ecommerce is showing significant growth, with MSC Industrial surpassing $1 billion in sales in Q3. This trend highlights increasing adoption among procurement and operations teams. The data suggests a shift in how businesses are engaging with ecommerce platforms.

  • 01MSC Industrial's Q3 sales exceeded $1 billion.
  • 02B2B ecommerce adoption is accelerating.
  • 03Procurement and operations teams are increasingly engaging with ecommerce platforms.

Jul 13, 2026

Explore More Software & Technology Insights

Read more expert perspectives from across Software & Technology.

Browse Software & Technology Hub

About the Expert

CS
Cara Schildmeyer

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Software & Technology and beyond.

Book a 15-minute demo

Or call us. No forms required. We pick up. 214-945-2512