Skip to content
MarketScale
‹ Back to IndustriesSoftware & Technology

Marathon Digital – Applied Digital’s Flexible and Innovation Partnership

Jim Crawford from Marathon shares insights on the partnership with Applied Digital, highlighting their professionalism and flexibility in the Bitcoin mining industry. This collaboration allows Marathon to focus on strategic initiatives while leveraging Applied's operational excellence.

This story was produced through MarketScale. See how Software & Technology teams put it to work with Executive Thought Leadership.

Promoted content from Applied Digital on MarketScale.

By Software And Technology ·
Share

Key takeaways

01

Jim Crawford praises Applied Digital as a best-in-class site operator.

02

Applied's professionalism and flexibility enable Marathon to focus on other initiatives.

03

Marathon benefits from Applied’s consistent operations and hash rate stability.

Get featured

Want to get featured in MarketScale Software & Technology?

Create a free MarketScale workspace and get your company's expertise featured across our Software & Technology coverage. No credit card, no demo required.

Start free

Jim Crawford, the Chief Operating Officer at Marathon, praises Applied as a best-in-class site operator. He appreciates Applied’s professionalism, flexibility, and willingness to work on special projects. By partnering with Applied, Marathon is able to focus on other initiatives and allocate internal resources more effectively. Crawford believes that Applied’s consistent operations and stability of the hash rate bring value to their organization.

Introduction: In the rapidly evolving world of Bitcoin mining, partnerships with reliable and forward-thinking operators are crucial for industry players seeking to gain a competitive edge. One such company that has proven its worth as a best-in-class site operator is Applied. As the Chief Operating Officer at Marathon, a large publicly traded miner operating globally, I have come to appreciate the unique value that Applied brings to our organization. Their operational professionalism and flexibility make them an indispensable partner in the mining industry.

Driving Innovation through Technology Stack: Marathon’s focus on innovation is evident in our approach towards developing our own pool, firmware, and hardware. This commitment aligns perfectly with Applied’s ethos as they not only run their own pool but also develop their own firmware – an initiative that sets them apart from most other miners. By leveraging these proprietary technologies at scale, we can consistently achieve incremental productivity gains that provide us with a strategic advantage over competitors.

Collaborative Approach: When initially engaging with Applied, our intention was to work with third-party partners who specialize in hosting while we focused on mining expertise. However, what set Applied apart was their forward-thinking approach to securing optimal facilities for operating ASIC units. This collaborative relationship allowed us to benefit from their operational professionalism while focusing our internal resources on other essential initiatives.

Flexibility Fuels Experimentation: The willingness of Applied to step beyond traditional mining operations and explore special projects was an unexpected surprise. Unlike other operators who rigidly adhere to standard operating procedures, Applied’s forward-thinking and flexible approach have allowed us to experiment with groundbreaking initiatives. As the mining industry constantly evolves, this ability to push boundaries and innovate alongside Applied has been instrumental in our company’s growth.

Conclusion: Predicting the future of Bitcoin mining can be challenging, but having a partner like Applied ensures that Marathon is equipped for whatever lies ahead. Their consistency, flexibility, and willingness to collaborate on special projects have made them an invaluable asset as we continue our journey of innovation and growth. With their professional operations running smoothly, we can confidently focus on optimizing performance, implementing cutting-edge technologies, and achieving significant gains at scale. In a realm where few third-party hosts offer such capabilities or trustworthiness, Applied stands out as the partner we will continue to rely on with our most valuable assets – both today and in the future.

Part of this channel

Applied Digital

News, updates, and expert insights from Applied Digital.

Visit the channel

Your experts belong here

Every story in MarketScale Software & Technology starts with a company putting its solutions engineers, product teams, and customer engineers on the record. Buyers are already reading this topic. The only question is whose experts they find.

Buyers ask AI engines who to consider, and published expert answers are what those engines cite.

Get your team featuredSee how it works15 minutes, straight to a calendar.

About the author

SA
Software And Technology
B2B Weekly

The week in Software & Technology, and sixteen other industries, every Monday.

Ten stories, one-line takes, five minutes. Free.

Software & Technology: are you visible to AI?

Before they reach out, Software & Technology buyers ask AI engines which vendors to trust. Explore how your experts, customers, and partners can become useful content for buyers and AI search.

Free plan

You just read one Software & Technology expert. Your company is full of them.

This article was produced through MarketScale. The same platform turns your solutions engineers, product teams, and customer engineers into the articles, video, and social content Software & Technology buyers are searching for. Create a free workspace and see it with your own people. No credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What you get, free

Your own MarketScale workspace, up to 10 people
One professional video edit a month for qualifying companies
Media requests to your crowd, remote recording, AI writing tools
$0, no credit card, nothing that expires

More Software & Technology Insights

Nvidia CEO Jensen Huang Says Chip Sales Could Double Next Year—If the Supply Chain Can Keep Up

Nvidia CEO Jensen Huang Says Chip Sales Could Double Next Year—If the Supply Chain Can Keep Up

Nvidia CEO Jensen Huang forecasted doubling chip sales next year, but the company's CFO frames this as the supply-unconstrained scenario, signaling that supply chain capacity—not demand—is the real constraint. Nvidia and Palantir announced a collaboration to apply AI to Nvidia's own supply chain operations to identify bottlenecks and allocate materials more effectively.

  • 01Nvidia's doubling forecast depends on supply chain throughput, not demand—the company itself is supply constrained according to CFO Colette Kress.
  • 02Nvidia and Palantir said their first sovereign AI deployment for Nvidia’s operations is designed to spot supply constraints earlier and improve how materials are allocated across production.
  • 03Enterprise buyers should plan for competitive allocation pressure, higher networking and infrastructure costs alongside GPU spending, and the emergence of on-premises architectures as first-class options.

Sep 20, 2026

Fifth Third, Priority and CSI deals put a premium on payments built into software

Fifth Third, Priority and CSI deals put a premium on payments built into software

Fifth Third led a strategic investment in Payload, Priority Commerce agreed to acquire IntelliPay, and CSI acquired Qolo in a series of summer transactions, PYMNTS reported. Together, the deals point to buyers valuing payments technology already integrated into the software customers use, not just standalone processing capacity. For operators, that means the entity holding payment data can change hands without the front-end software changing.

  • 01BCG says SaaS providers with integrated payments accounted for 36% of small and midsize business acquiring revenue in 2024 and projects that share will reach 45% by 2028.
  • 02Finance and IT leaders using property, practice management or utility billing platforms should reread payments and data clauses, since the entity holding payment data can change hands even if the software front end does not.

Sep 19, 2026

System integrators shape whether factory tech pays off, Smart Industry argues

System integrators shape whether factory tech pays off, Smart Industry argues

Smart Industry’s Sept. 9, 2026 piece argues plant technology creates no business value until system integrators fit it into existing systems, operations and workflows. Related summer coverage highlights upskilling, institutional knowledge and technician demand alongside the same integration-and-deployment theme. The framing shifts attention from which platform to buy to who implements it and how the engagement is scoped.

  • 01Smart Industry's framing moves the buying question from which platform to license to who integrates it and how that engagement is scoped, which puts the system integrator line item at the center of the return rather than in implementation overhead.
  • 02Gartner figures cited by Quality Magazine show 24% of industrial enterprises using IoT have implemented digital twins and 42% plan to, suggesting most IoT-using plants still have digital twin integration work ahead.
  • 03The Deloitte and Manufacturing Institute report, as covered by Smart Industry, says AI can embed skills into workflows to address technician demand; the sharper question for a plant manager is whether that changes headcount or changes what each technician can cover.

Sep 18, 2026

Explore More Software & Technology Insights

Read more expert perspectives from across Software & Technology.

Browse Software & Technology Hub

About the Experts

SA
Software And Technology
JC
Jim Crawford

Chief Operating Officer

Marathon

Jim Crawford is the Chief Operating Officer at Marathon, a large publicly traded miner operating globally. He values the professionalism and flexibility of partners like Applied to help their organization focus on core initiatives.

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Software & Technology and beyond.

Book a 15-minute demo

Or call us. No forms required. We pick up. 214-945-2512