Extensis, a company that started about thirty years ago, provides software products to help designers and advertising agencies manage their workflows and collaborate effectively. Their goal is to eliminate the creative chaos experienced by designers in the market. The company’s six core values are humility, curiosity, accountability, balance, teamwork, and thinking like a customer. The…
Extensis, a company that started about thirty years ago, provides software products to help designers and advertising agencies manage their workflows and collaborate effectively. Their goal is to eliminate the creative chaos experienced by designers in the market. The company’s six core values are humility, curiosity, accountability, balance, teamwork, and thinking like a customer.
The value that resonates the most with the customers is “thinking like the customer.” Extensis believes that understanding the problems and daily experiences of their customers is crucial for delivering value and improving their tools and workflows. They are dedicated to solving customer problems rather than just building products. They actively listen to customer feedback and make changes based on their input.
Extensis Connect offers font and digital asset management that is compatible with various font foundries. It allows users to manage fonts from different sources in one place, providing a seamless experience. The company’s primary focus is ensuring customer satisfaction and solving their current issues.
Extensis Connect is their latest product, integrating font and digital asset management into a single platform. It combines years of experience in font and asset management with newer technology advancements. The product is continuously updated and delivered seamlessly to customers online.
What sets Extensis apart is its customer-centric approach. They have shifted their focus from solely product development to prioritizing customer success. By understanding and addressing the needs of their customers, they have reinvented their applications to tackle the creative chaos faced by designers.
Video TranscriptExpand ↓
Extense has started about thirty years ago by acquiring a couple different tools that were built originally to help designers with their workflows. The solutions that we provide to customers ultimately are built to remove the creative chaos that all the designers feel today in the market We build software products that help customers predominantly who are creatives or advertising agencies Those customers need a lot of support to to collaborate together and work with fonts and digital assets. And so we try to create tools help make that experience better and enable them to be more creative. The six core values of her expenses are be humble, be curious. Be accountable, be balanced. Be one team, and thinking like a customer. The core value that I most relate with with regards to the customers is think like the customer. As an organization that values customer success, if we're not able to think like the customer with regards to what problems we're trying to solve for them, or what their daily experience looks like, we're not going to be able to deliver value. So every single day, we need to be thinking about you know, the impact of our tools or our workflows, and are we making that experience for the customer better? We genuinely want to solve their problems rather than just build a product for people to use. We're actively just paying attention to what customers are telling us and we may changes based on what they're telling us all the time. I have to be curious in order to find out how the customer thinks in order to figure out what their problems are and find different solutions for them as well. Extenses Connect is the only product out there that offers font management that's foundry agnostic. You can use fonts from monet Adobe, any large foundry, your own local artist. You command all of that in one place, as well as manage your assets. So it's very easy and very seamless. The biggest focus for customer success outcomes is making sure the customers are number one happy with our product, but it's also solving a issue that they're currently having. We always wanna know what the problem is that they're trying to solve and how best to solve for it. Extenses connect is the newest and latest and greatest product from instances combining our many years of not only font management, but digital asset management, and bringing it into one product. Not only are we going to provide our customers with the features and things that they've come to know and love from the past, but we're bringing in much newer technology pieces that we're grabbing from them and finding out what their needs are and developing them into a product that they can use online and not have to worry about updating or upgrading and worrying about when that release will be, it will just be automatically and seamlessly delivered. One of the key ways that I think we differ from many people in the industry is that With our long track record of success, we recently reinvented ourselves to go focused solely around our customer success. So rather than the old days it was product focused. And if you build a product, the customers will figure it out. We took the other way, learned from the past, and decided we're gonna talk to our customers first decide was gonna help them remove that creative chaos and then reinvention our applications around that.