Skip to content
‹ Back to IndustriesSoftware & Technology

AEA 2024: Elevating European Skies with Advanced ADS-B

As the European general aviation sector witnesses a robust increase in traffic, the need for tailored avionics solutions has become critical. uAvionix steps into this pivotal moment with bespoke products for the European and UK markets, promising to address the unique requirements of this diverse aviation landscape. What does uAvionix’s entry into the European avionics…

This story was produced through MarketScale. See how Software & Technology teams put it to work with Executive Thought Leadership.

By Software And Technology · · Ads-bAero FriedrichshafenAvionics SolutionsEuropean Aviation
Share

Key takeaways

01

As the European general aviation sector witnesses a robust increase in traffic, the need for tailored avionics solutions has become critical.

02

uAvionix steps into this pivotal moment with bespoke products for the European and UK markets, promising to address the unique requirements of this diverse aviation landscape.

03

What does uAvionix’s entry into the European avionics…

Free workspace

Turn your Software & Technology expertise into content.

Record interviews, organize footage, and write with AI on a free trial of the MarketScale platform for qualifying companies. No demo required, no credit card.

Try it Free

As the European general aviation sector witnesses a robust increase in traffic, the need for tailored avionics solutions has become critical. uAvionix steps into this pivotal moment with bespoke products for the European and UK markets, promising to address the unique requirements of this diverse aviation landscape.

What does uAvionix’s entry into the European avionics market mean for pilots and aircraft across the Atlantic, and how do their products cater to these specific needs?

“5 on the Fly” hosts a dynamic conversation with Brit Wanick, VP of Marketing at uAvionix, and Mark Shepard, Head of International Sales at uAvionix. They discuss the company’s strategy for Aero Friedrichshafen, the upcoming international show in Germany, and how their products are tailored for European regulations and aircraft models.

  • uAvionix’s focus on providing both experimental and certified products that support European ADS-B standards.
  • The company’s strategy for expanding the approved model list for European aircraft, with a special focus on the popular Robin aircraft.
  • Insights into customer experiences in Europe, including successful installations of the AV 30 in Robin aircraft.

Mark Shepard comes with extensive experience in international sales, with a keen focus on adapting aviation technology to regional regulatory and operational needs. His efforts have been pivotal in expanding uAvionix’s reach into the European market.

Video TranscriptExpand ↓

Good afternoon, and welcome from AEA here in Dallas, Texas. I had the pleasure of joining Mark Shepherd. Our Head of International Sales. My name is Brit WANick. I'm the VP of Marketing. And today, Mark and I are gonna talk about what we're gonna do at Arrow Fridrick Shoffman, which is an international show in Germany in a few weeks, much like the sun and fun of era. Mark, glad to have you with us. Well, thanks, Brit. It's nice to be here. What can you tell us that's, unique about some of the UAVionics products that are good for Europe and the UK in particular how they might differ from what we have here in the US. Sure. Our main products that we market outside the US in the UK and Europe, but basically everywhere else are the AB thirty. Yeah. The tail beak and X, the AV twenty. We sell those as well. ADSB is a little bit different outside of this country where we're basically nine seven eight megahertz, UAT system here in the in the states. Outside the states, everyone else is on the ten ninety megahertz system, which is the satellites, space based ADSP system that, again, the rest of the world will all be using. When they start to implement their ADS out programs. On statin, and we offer both experimental and certified products that support those in Europe. Is that correct? We do. The experimental market isn't quite as big there as it is here, but we do sell those as well. But it's predominantly more of a certified environment. Setting in and speaking of those certifications, I know we've been working to, expand the approved model list or the aircraft model for some of those, any activity happening around that lately? Yeah. There's almost constant activity. Our focus is really on the Robin aircraft Okay. And the different models that they have, which is I'm told the the highest selling aircraft, in Europe, Yep. Developed in France a while ago, and lots of them there, and lots of them are eighty thirty and tail Bicconx candidates. Not standing. Yeah. I've, I've seen them they're all made out of wood if I recall correctly. I believe so. That's correct. Very good stuff. So has anyone flown to Robin yet with any of our equipment on So we have a customer in France that has obtained his own STC Oh, wow. For installation of the AV thirty. And he's shared that information with our office there, in the Netherlands. So customers who have that aircraft that are interested in an AB thirty I can get them the information to be able to install it. Fantastic. Wow. Looks like it's gonna be a great show over there in Arrow Fridrick Shop, and so I'm excited to have everyone there. Thanks for your time. Us too. Frost. Frost. Thank you.

Your experts belong here

Every story in MarketScale Software & Technology starts with a company putting its solutions engineers, product teams, and customer engineers on the record. Buyers are already reading this topic. The only question is whose experts they find.

Buyers ask AI engines who to consider, and published expert answers are what those engines cite.

Book DemoSee how it works15 minutes, straight to a calendar.

About the author

SA
Software And Technology
B2B Weekly

The week in Software & Technology, and sixteen other industries, every Monday.

Ten stories, one-line takes, five minutes. Free.

Software & Technology: are you visible to AI?

Before they reach out, Software & Technology buyers ask AI engines which vendors to trust. Explore how your experts, customers, and partners can become useful content for buyers and AI search.

Free Trial

You just read one Software & Technology expert. Your company is full of them.

This article was produced through MarketScale. The same platform turns your solutions engineers, product teams, and customer engineers into the articles, video, and social content Software & Technology buyers are searching for. Start a free trial and see it with your own people. For qualifying companies, no credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What your free trial includes

Hands-on access to the MarketScale platform
Media requests to your crowd, remote recording, AI writing tools
No demo required. No credit card.
For qualifying companies. Company confirmation required.

More Software & Technology Insights

Hammond tells MSPs to pick a vertical and one problem

Hammond tells MSPs to pick a vertical and one problem

N-able Head Nerd Stefanie Hammond lays out a 10-step growth playbook for MSPs that have built spare capacity, starting with one industry and one problem and a 100-account target list. She argues MSPs have a sales problem more than a lead problem, and points to her go-to-market accelerator program, with classes starting in November.

  • 01Hammond starts with revenue targets, then one industry and one problem, then a 100-account list split 20, 30 and 50.
  • 02Hammond says MSPs have a sales problem more than a lead problem: find where proposals stall and whether the right decision makers are in the room before paying for more leads.
  • 03The Dream 100 name traces to a case Chet Holmes International describes: 167 of 2,200 newspaper advertisers bought 95% of the ads, and the first close took five months of mail and calls.

Oct 5, 2026

SDLC Corp launches Pulastya AI, a voice agent platform that answers business calls from a company's own documents

SDLC Corp launched Pulastya AI, a voice agent platform that answers and places business calls 24/7 using company documents without requiring a long integration process. The platform connects to existing phone numbers and OpenAI accounts, handles calls that it cannot answer by transferring to staff, and saves full transcripts for context.

  • 01Most teams can complete setup in under 30 minutes once Twilio/Exotel, OpenAI, and documents are ready
  • 02Internal tests showed ~500 ms response; it won’t guess and hands off to staff
  • 03Designed for clinics, banks, real estate offices, hotels, schools and support teams handling administrative and informational calls like appointments, bookings, order status and inquiries

Oct 3, 2026

Google Just Put AI Chips in Orbit. The Real Story Is the Power Bill on the Ground.

Google Just Put AI Chips in Orbit. The Real Story Is the Power Bill on the Ground.

Google launched a prototype satellite carrying four Trillium TPUs to test whether the chips can survive launch and operate under orbital radiation and heat constraints, driven by power limits on the ground. It is not a data center but a survival test for durability, radiation resistance, and heat dissipation, signaling that energy availability—not chips or models—is becoming the limiting factor for AI infrastructure growth.

  • 01Project Suncatcher's first satellite is a survival test for hardware durability, not operational compute capacity for actual workloads
  • 02Orbital solar can deliver up to 8x more power, and Google research suggests launch costs could drop below $200/kg by the mid-2030s, bringing space build costs closer to some Earth equivalents.

Oct 1, 2026

Explore More Software & Technology Insights

Read more expert perspectives from across Software & Technology.

Browse Software & Technology Hub

About the Expert

SA
Software And Technology

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Software & Technology and beyond.

Book a Demo

Or call us. No forms required. We pick up. 214-945-2512