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A Year in Review with Weston LaBar

Weston LaBar, Head of Strategy at Cargomatic, reviews the ongoing challenges in the supply chain from 2021 into 2022, emphasizing the need for data-driven solutions. He identifies increased consumer spending and e-commerce as significant factors in the supply chain's struggles to keep up with demand. LaBar advocates for the use of technology to create efficiencies and address shortages.

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By Transportation · 2021DataFreightLocalization
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Key takeaways

01

Supply chain inefficiencies persist due to increased consumer spending and e-commerce demand.

02

Technological solutions are essential for addressing logistical challenges and worker shortages.

03

Data utilization can uncover resource inefficiencies and improve supply chain robustness.

“The supply chain is an ecosystem, only as strong as its weakest link. Solutions need to benefit everyone, and that’s where technology and data come into play.”

The supply chain story of 2021 was, unfortunately, a sequel to 2020. The weaknesses linger, but the future can be different by applying data and modernizing the framework. Offering the year in review, Weston LaBar, Head of Strategy at Cargomatic, joined Host Tyler Kern on Careers on the Move.

Labar explained, “The supply chain is only built for a certain amount of volume. When it increases, there’s a disruption. In the past, these were brief and there was time to dig out.”

However, since the pandemic, the supply chain hasn’t been able to catch up. LaBar pointed to two reasons:

  1. Consumer spending increased.
  2. E-commerce dominated consumption.

These compounding trends moved into uncharted territory as demand stayed high while supply was low. It also changed how people received goods, so delivery was to thousands of homes, not one store.

Naturally, disrupted supply chains lead to disrupted economies. “It’s the backbone of the global economy. Modern manufacturing is supply chain-focused with sourcing, importing, assembly and exporting,” LaBar explained.

To make the supply chain more efficient and robust, LaBar noted it’s critical to focus on wide-spread benefits via technology and data. However, there are still hurdles to overcome, including local policy and legacy mindsets.

Additionally, LaBar explained the complexity of the shortages. “It’s not black or white. Is it really a shortage or inefficiency and capacity constraint? Looking at data can reveal if resources aren’t used effectively,” said LaBar.

Similarly, shortages of workers is another issue that deserves some rework: “We need a reframe to talk about how these jobs contribute to people, the economy and the country.”

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About the Expert

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Head of Strategy at Cargomatic

Weston LaBar is the Head of Strategy at Cargomatic, a company that provides short-haul logistics solutions leveraging technology. He discusses how data and modern approaches can transform the supply chain. LaBar emphasizes the importance of addressing inefficiencies and worker shortages for a more robust economy.

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