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Short-haul freight intelligence for shippers and logistics teams.

Cargomatic is a short-haul logistics platform connecting shippers to a network of 35,000+ trucks across 50 markets, including the top 20 U.S. ports. The company publishes content on freight efficiency, drayage operations, and supply chain visibility for logistics managers and procurement teams. Its MarketScale channel offers operational insight for companies moving goods in the final and first mile.

59 episodes
Channel Brief·Cargomatic · 59 episodes
Updated Oct 20, 2023

U.S. ports compete through infrastructure, not regulatory relief

Cargomatic documents how East Coast ports are capturing diverted West Coast cargo through Suez Canal routes and capital investment, while California ports face political constraints despite their scale.

Cargomatic's reporting argues that U.S. port competitiveness is determined by infrastructure readiness and geopolitical routing, not by regulatory burden complaints. The channel documents Port Everglades and Virginia Port Authority making major capital moves—ICTF expansions, chassis innovation, direct Suez access—that are drawing cargo away from congested West Coast hubs, even as California maritime leaders cite environmental legislation as a competitive handicap.

Drawn from Port Everglades steps up its game in the inter… and 3 more

The work of the supply chain is mostly taken for granted. It is underappreciated and undervalued.

John McLaurin, President of the Pacific Merchant Shipping Association

By the numbers

450,000

annual intermodal lifts at Port Everglades ICTF after 2014 expansion

1 million TEU/year

Port Everglades average containerized throughput

1,078,538 TEU

empty containers through top ten U.S. ports, first five months 2023

18%

year-over-year decline in August 2023 imports versus August 2022

What the channel argues

DataPort Everglades ICTF increased FEC intermodal capacity from 100,000 to 450,000 annual lifts in 2014.
InsightEast Coast ports are capturing cargo diverted from West Coast via new Suez Canal trade lanes.
InsightU.S. containerized imports rose month-over-month from August to September 2023, reversing earlier diversion trends.
DataCalifornia Air Regulations Board passed Advanced Clean Fleets rule banning medium and heavy-duty diesel truck sales by 2036.
DataEmpty containers represented approximately 7% of throughput at top ten U.S. ports in first five months of 2023.
DataU.S. ports handled 1.93 million TEU in May 2023, up 8.5% from April but down 19.3% year-over-year.

What you'll learn

Port Everglades has shifted from 100,000 to 450,000 annual intermodal lifts through rail infrastructure, offering a West Coast alternative.
Virginia Port Authority positions itself for Suez Canal cargo flows through infrastructure investment and chassis innovation, displacing West Coast volume.
California environmental regulations, while positioned as leadership, may constrain port competitiveness compared to less-regulated East and Gulf Coast peers.
Data quality and AI capability are foundational to supply chain visibility, but technology alone does not drive port or shipper success.
Empty container flows represent a material cost and logistical challenge affecting U.S. agricultural exports and port efficiency.

What to do about it

Assess whether your East Coast or Gulf port access can capture volume currently routed West Coast, using Suez Canal openings as a routing hedge.
Audit your intermodal and chassis management infrastructure against Port Everglades and Virginia Port Authority benchmarks to identify capital investment gaps.
Monitor California's Advanced Clean Fleets rule and equivalent state regulations for compliance cost and fleet modernization timeline impact on your supply chain.

Who and what shows up

Stephen Edwards

CEO and Executive Director, Virginia Port Authority

Articulated Virginia's strategy of capturing Suez Canal cargo through infrastructure investment and discussed chassis management innovation and Suez/Panama Canal positioning.

John McLaurin

President, Pacific Merchant Shipping Association

Stated that California ports are underappreciated and undervalued due to political and environmental regulatory constraints limiting competitive potential.

Sunil Sharma

Chief Product and Technology Officer, Cargomatic

Established that quality data is foundational fuel for AI in supply chains, and that technology convergence is central to industry advancement.

Carl Bentzel

Federal Maritime Commissioner

Released Maritime Transportation Data Initiative study finding data sharing in supply chain industry was inadequate, formally kicking off in November 2021.

Ed Aldridge

President, Cargomatic

50-year supply chain veteran who expressed optimism about cargo recovery despite near-term import downturn, noting industry will recover as buying patterns normalize.

Questions this channel answers

Q

Why are shippers moving cargo from West Coast to East Coast ports?

West Coast port congestion, labor uncertainty, and the opening of Suez Canal trade lanes to East Coast ports like Virginia and Everglades are driving the diversion. Retailers also reduced West Coast imports due to overstocking.

Port Everglades steps up its game in the international s…
Q

How are East Coast ports building competitive advantage?

Through infrastructure investment: Port Everglades expanded intermodal capacity to 450,000 annual lifts; Virginia Port Authority invests in larger-vessel accommodation and chassis management innovation while positioning for Suez and Panama Canal trade.

Port Everglades steps up its game in the international s…
Q

What regulatory constraints limit West Coast port competitiveness?

California environmental regulations, including the Advanced Clean Fleets rule banning diesel truck sales by 2036, impose operational and compliance burdens that maritime leaders argue are underappreciated and limit competitive positioning.

California ports ‘underappreciated and undervalued’ mari…
Q

What role does data play in supply chain operations?

Data is foundational fuel for AI-driven supply chain solutions, but technology alone is insufficient; cooperation and mutual goals across all supply chain participants drive actual growth and efficiency.

Let’s Talk Data, AI and More with Chief Product & Techno…
Q

Why do empty containers matter in U.S. port throughput?

Empty containers represented roughly 7% of top-ten U.S. port throughput in early 2023, representing significant repositioning cost and logistics complexity, especially for agricultural exports.

U.S. agricultural exports running on empty containers
Topics:Port infrastructure and intermodal capacityGlobal trade route shifts via Suez and Panama CanalsCargo diversion from West to East CoastEnvironmental regulation and fleet electrificationData and AI in supply chain operations
Themes:Infrastructure and geopolitics, not regulation, drive port market share shiftsReal-time data and AI require quality inputs and cross-stakeholder coordination to deliver valueEast Coast ports are winning through capital investment in intermodal capacity and global routing flexibility

Industry context

Port authorities are competing through capital investment in automation, digital platforms, and intermodal capacity as geopolitical shifts redirect global trade flows toward secondary hubs and diversified supply routes.

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