Skip to content
MarketScale
‹ Back to IndustriesProfessional AV

Winning the Battle Against Resistance with Steven Pressfield

A legendary author reveals how identifying internal obstacles transforms creative and entrepreneurial pursuits into achievable goals

This story was produced through MarketScale. See how Professional AV teams put it to work with Customer Stories & Case Studies.

By Adam Morrisey · Adam MorriseyAuthorResistanceSteven Pressfield
Share

Key takeaways

01

A legendary author reveals how identifying internal obstacles transforms creative and entrepreneurial pursuits into achievable goals

Get featured

Want to get featured in MarketScale Professional AV?

Create a free MarketScale workspace and get your company's expertise featured across our Professional AV coverage. No credit card, no demo required.

Request an invite

In this episode of "Tuesdays with Morrisey," we are joined by one of the most influential writers of our time, Steven Pressfield, most recently the author of The Daily Pressfield. Known as many writer's favorite writer, Pressfield's work has inspired creatives across various disciplines, from authors to entrepreneurs. His best-known book, The War of Art, introduced the concept of "resistance" and how it holds us back from realizing our full potential. Pressfield has been featured by major outlets, including The Joe Rogan Experience, The Daily Stoic, and The Oprah Winfrey Show.

In this conversation, we discuss Pressfield's personal battle with resistance, his journey from struggling writer to best-selling author at the age of 52 with the publication of his first novel, The Legend of Bagger Vance, and the lessons he's learned about discipline, fear, and self-doubt. Pressfield opens up about his creative process, his late-blooming success, and why overcoming resistance is essential for anyone with a calling, whether it's writing, art, or business.

Several top takeaways from the discussion:

  • Understanding Resistance: Pressfield defines resistance as the internal force that stops us from doing the work we're meant to do. It manifests as procrastination, perfectionism, fear, and doubt. According to Pressfield, success comes from recognizing this resistance and learning to push through it daily, regardless of your field.
  • Falling in Love with the Process: For Pressfield, the key to sustained success is showing up and finding joy in the process itself, rather than focusing on the outcome. Even when self-doubt lingers, it's the discipline of doing the work consistently that leads to breakthroughs.
  • The Power of Self-Discovery through Work: Pressfield believes that we discover who we truly are through the work we produce. Each project brings new insights into ourselves. In this way, creating art, stories, or any kind of work is not just about the end product but also about self-exploration.
  • Navigating Self-Doubt and Fear: Pressfield shares that self-doubt is a constant companion, even after years of success. It's not something to avoid but to recognize as a part of the creative journey. Often, the fear we feel signals that we're on the right path and that the project is worth pursuing.
  • Commit to Your Calling: As Pressfiled famously says, "put your a** where your heart wants to be." Whether it's writing, painting, or entrepreneurship, success lies in committing to your craft and showing up every day. It's the regular practice that transforms dreams into reality. Put your a** where your heart wants to be.

FULL LIST OF TOPICS COVERED:

  1. Inspiration Behind The Daily Pressfield – Steven discusses the influence of Ryan Holiday and why he created a 365-day guide for overcoming resistance.
  2. Defining Resistance – What resistance is, why it matters, and how it acts as the barrier between the life we live and the life we want to live.
  3. Steven's Late-Blooming Journey – His path from working various jobs to publishing The Legend of Bagger Vance at 52, and how resistance shaped his early career.
  4. Navigating Resistance vs. Intuition – How to discern between resistance that arises from pursuing your potential versus the kind that indicates you're on the wrong path.
  5. The Role of Process in Creativity – The importance of falling in love with the process over focusing on outcomes, and how this drives Steven's consistency with writing.
  6. Managing Creative Blocks – Steven's strategies for overcoming extreme resistance and finding solid footing when facing creative challenges.
  7. The Understory Concept – Why understanding the "understory" is crucial for storytelling and how it applies to both fiction and real life.
  8. Advice on Committing to Your Calling – Steven's advice for creatives and anyone looking to pursue their dreams: "Put your ass where your heart wants to be."

I hope you enjoy this thought-provoking conversation! Feel free to share your thoughts and let us know if any ideas resonate with you.

Your experts belong here

Every story in MarketScale Professional AV starts with a company putting its integrators, design engineers, and product specialists on the record. Buyers are already reading this topic. The only question is whose experts they find.

When a spec writer or facilities lead searches this category, your integrators are what they find instead of a competitor.

Get your team featuredSee how it works15 minutes, straight to a calendar.

About the author

AM
Adam MorriseyVP Sales & Marketing

Strategic thinker, continuous learner, and connector. Experience working with high growth and established businesses in strategic, financial, managerial, and operational capacities. Track record of excelling amidst ambiguity, across differences and in a variety of industries and environments. Adam is currently Vice President of Sales and Marketing at Shipshape, a rapidly growing start-up out of Austin, TX focused on helping homeowners monitor and maintain the critical systems of their homes through the application of AI and IOT technologies, with the ultimate goal of making homes smart enough to take care of themselves. Shipshape empowers homeowners with powerful data to help them make smarter decisions about their home and connect them to other service providers in the home support industry. In Adam’s role, he seeks win-win outcomes with strategic partners in the service contractor, manufacturer, insurance, real estate, energy, and smart home sectors. Prior to Shipshape, Adam was a Director at Trumont Group, a privately held investment firm with offices in Dallas and Phoenix. Adam attended Miami University (Ohio) and started his career at PwC. In the community, Adam works closely with Big Brothers Big Sisters, Beyond the Ball and Social Venture Partners. In his free time, Adam enjoys reading, writing, traveling and hosting the "Tuesdays with Morrisey" podcast which facilitates conversations with authors, entrepreneurs and thought-leaders.

Follow Professional AV Insights

Get new expert content in your inbox.

Professional AV: are you visible to AI?

Before they reach out, Professional AV buyers ask AI engines which vendors to trust. See how AI describes your company today, and where competitors show up instead.

Free workspace

You just read one Professional AV expert. Your company is full of them.

This article was produced through MarketScale. The same platform turns your integrators, design engineers, and product specialists into the articles, video, and social content Professional AV buyers are searching for. Create a free workspace and see it with your own people. No credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What you get, free

Your own MarketScale Studio workspace
One video edit a month, on us
AI writing, editing, and publishing tools
In-platform coaching to learn the system

More Professional AV Insights

AV integrators are buying scale because meeting rooms now run like software

AV integrators are buying scale because meeting rooms now run like software

Forté’s acquisition of Vega Global, adding more than 750 employees across 17 APAC countries, is a prominent 2026 sign of consolidation in enterprise AV, according to AV Magazine. At InfoComm 2026, Cisco, Crestron and HP showed room platforms centered on ongoing management, with Cisco and NVIDIA introducing RoomOS 26 AI agents that run on in-room hardware and HP tying Poly Lens to its Workforce Experience Platform, as reported by AVIXA and HP. Separately, Cisco’s Webex AI roadmap adds “agentic” automation and governance that reaches beyond room systems into the contact center and workforce management, according to No Jitter. As a result, standards, telemetry, security and service-level performance are taking a larger role in how contracts are evaluated, influencing both vendor choice and integrator consolidation.

  • 01When services are 38% of channel revenue and hardware is 36%, the integrator RFP stops being about the bill of materials and starts being about uptime, monitoring and lifecycle outcomes, per AV Magazine citing AVIXA channel research.
  • 02“Edge AI in the room” shifts how outages and performance issues play out: RoomOS 26 adds on-device agents and features such as Audio Zones that can lessen reliance on cloud connectivity, but it also increases requirements for endpoint compute, device governance and disciplined update processes, according to AVIXA and rAVe [PUBS].
  • 03Consolidation is becoming a procurement feature: Forté’s move from a federation model to owned operations signals multinationals want one throat to choke for standards, security and service outcomes across regions, per AV Magazine.

Sep 1, 2026

Sony’s BRAVIA Pro displays run VITEC Avedia IPTV with no external media player

Sony’s BRAVIA Pro displays run VITEC Avedia IPTV with no external media player

Sony Electronics and VITEC announced a global integration that lets Sony BRAVIA professional displays run VITEC’s Avedia IPTV and digital signage software natively, eliminating external media players, according to PR Newswire and AV Magazine. Management runs through VITEC’s CMS, and the companies say it can scale to thousands of displays across corporate, hospitality, healthcare, venues, and public facilities, per PR Newswire and invidis. For enterprise IT and facilities teams, the practical shift is a new procurement and governance model: treat “display plus software” as one Android-based endpoint, then manage it like an IT fleet with fewer devices to install but stricter expectations around app lifecycle, security requirements, and vendor roadmaps. The announcement also lands alongside Sony’s previously reported Bravia Inc. joint venture with TCL, which invidis says will move operational control in April 2027, a reminder that longer-running display deployments should track who sets the roadmap over the life of the fleet.

  • 01Player-less IPTV changes the bill of materials: endpoints shift from “screen + player + mounts + power” to a single managed display, which can compress install labor and reduce failure points.
  • 02The phrase “thousands of displays” (PR Newswire) is the right scale test: if the CMS and network design cannot handle a four-digit endpoint count, this architecture won’t match the promise.
  • 03Sony’s display governance is expected to change in 2027 under the TCL-led Bravia Inc. venture (invidis). For deployments that will still be operating then, teams should address it now as part of contract terms.

Sep 1, 2026

AIMS adds Bolin Technology and ITDev to advance IPMX implementation

AIMS adds Bolin Technology and ITDev to advance IPMX implementation

Bolin Technology, a PTZ camera maker, and ITDev, an FPGA design firm, have joined the Alliance for IP Media Solutions (AIMS) to support IPMX and open AV-over-IP interoperability. AIMS leadership says the additions ground IPMX work in real-world implementation, from endpoint hardware to the FPGA IP used in gateways and processing nodes.

  • 01Bolin Technology and ITDev joined AIMS in late August to support IPMX and open AV-over-IP standards.
  • 02Bolin supplies PTZ cameras and AV-over-IP products supporting NDI, Dante AV, and Fast HEVC; ITDev is an Altera and AMD FPGA design services and IP partner for IPMX, SMPTE ST 2110, and video processing.
  • 03The article advises buyers to ask vendors how IPMX support will be provided (native silicon, FPGA, gateway, or software stack) and to make certification and interoperability testing part of acceptance criteria.

Aug 29, 2026

Explore More Professional AV Insights

Read more expert perspectives from across Professional AV.

Browse Professional AV Hub

About the Expert

AM
Adam Morrisey

VP Sales & Marketing

Strategic thinker, continuous learner, and connector. Experience working with high growth and established businesses in strategic, financial, managerial, and operational capacities. Track record of excelling amidst ambiguity, across differences and in a variety of industries and environments. Adam is currently Vice President of Sales and Marketing at Shipshape, a rapidly growing start-up out of Austin, TX focused on helping homeowners monitor and maintain the critical systems of their homes through the application of AI and IOT technologies, with the ultimate goal of making homes smart enough to take care of themselves. Shipshape empowers homeowners with powerful data to help them make smarter decisions about their home and connect them to other service providers in the home support industry. In Adam’s role, he seeks win-win outcomes with strategic partners in the service contractor, manufacturer, insurance, real estate, energy, and smart home sectors. Prior to Shipshape, Adam was a Director at Trumont Group, a privately held investment firm with offices in Dallas and Phoenix. Adam attended Miami University (Ohio) and started his career at PwC. In the community, Adam works closely with Big Brothers Big Sisters, Beyond the Ball and Social Venture Partners. In his free time, Adam enjoys reading, writing, traveling and hosting the "Tuesdays with Morrisey" podcast which facilitates conversations with authors, entrepreneurs and thought-leaders.

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Professional AV and beyond.

Book a 15-minute demo

Or call us. No forms required. We pick up. 214-945-2512