Unleashing Wisdom: Why Older Professionals Need To Become Content Creators

Good morning, b to b weekly community, so glad that you're here today. This is Tim Maitlyn. Come in live from Dallas Texas yet again for another great episode of b to b weekly. You know, this community is all about folks in the b to b world that want to transform how we do business, wanna transform how we communicate. So as you're tuning in today, be a part of the chat, be a part of the community. You know, ask questions, leave comments. If we share something, share your insight on it. I'd love for you to sharpen one another because that's the essence of what a good community does. It's it's folks who align on an idea and they sharpen one another. So we're so glad that you're here today. I We have a great episode. We're talking about something that I think every marketer especially needs to hear about and it's about teaching old dogs new tricks in the content marketing world. You know, there is this kind of stigma that we have to use more of our younger professional to create content and stay away from some of those more seasoned professionals. And that just couldn't be farther from the truth. And today, we're gonna talk about how every company can take those seasoned experts and really help them create very authentic and powerful content and and more to come in that conversation. But first, We always start with the news. And with the Oscars this past Sunday, what better time to talk about an award show that has been near and dear at all of our hearts for literally decades and decades. So obviously this past Sunday, we had the Oscars. And when you look at the audience the community tuned in, About eighteen million people tuned into the Oscars this year. Now, you might say, wow, Tim, that's a lot of people. I didn't think that many people tuned into the Oscar community. Well, the thing is, that's actually fifty percent down from where the Oscars were ten years ago. If you look at what has happened with the Oscar community, it's pretty simple. One, they have taken some pretty hard stances on some of their own ideation will say and some of their own values, and they have totally alienated half of the world that would wanna tune in and be a part of that content experience. Another thing is the outdated product of movies. Right? If you think about it, the idea of going to a movie theater and watching a three hour video, that is very dated. Right? Although, it's yes, it's one of America's hiverts past time and myself, I have been to literally countless of movies even alone. I love going to the movie theater. I can't personally tell you outside of Top Gun too. The last movie that I went to. And the reason why is because the idea of streaming movies on demand from the comfort of her own homes and being able to create our own experience? That has really knocked off a lot of the movie theater viewership. Another area that's been knocked off is the idea that, you know, we as people want more consumable content. The word episodic means a lot to us. We would rather tune into an episodic video series like a Netflix show that has ten episodes, and we're able to watch that hour by hour. If we wanna binge, we can binge. If we wanna watch half of an episode, we can watch half of an episode. But the point is, we get to control that content viewing experience. And because the product of the Oscars and because of the the kind of cutting out half of the community of the Oscars. That's what's cut calling to this viewership, obviously, shrinking. The Oscars, I'm excited to see what they continue to do to not just evolve the broadcast, but also how they evolve the video the movie community being able to attend these movies. I think we're gonna have to go more experience center to be able to see that. So let's see what happens. So, you know, today we are talking about the idea that everybody can be a content creator within an organization, their personal lives. It doesn't matter who you are, doesn't matter your age, creating content is easy, and platforms make it easy to do so. So I'm gonna jump in. I'm gonna put our director of marketing, Terry O'Connell on blast here a little bit. But his ninety four year old grandma here, uses an Instagram. She uses Instagram better than I use in Instagram. Here she is posting a dear photo of Terry with maybe an a plus. I'd give that chili bowl an a plus, but a photo of Terry as a child. But the point is, Terry's ninety four year old grandma is a content creator. And if she can do it, everybody can do it. Now, what's happening in organizations or companies are saying, hey, look, We have these powerful thought leaders. We have these individuals who, you know, can share their voice, but they don't know how to. We don't trust them to do so. But what we're here to do is to empower you to say, hey, you know what? Those people who are on the back end of their career and maybe have a decade until they retire, these actually are your best content creators because they're the ones who have built the business. They're the ones who've paved the industry. They're the ones who's designed products for the company for heck, forty years, and they're just this huge knowledge of information. So market scale often times our client's best content are these individuals? They are these folks who are creating content and jumping on podcasts. They're jumping on live round tables. And yes, they might not be the most polished on how to use camera and how to use technology or even camera etiquette, but that's not the point. They have so much knowledge and the power of just sharing that knowledge is everything in that content. And that's what market scale's goal is in the b to b community is allow everybody young and old, new in their career, and old in their career to be able to become a content creator. And these channels are built for knowledge building. And what better folks in your company than those ones who have spent so such a large portion of their career in the industry to become the ones who are creating content. Now, you might say, hey, Tim, you're building your own show. You're a young professional. You're in the early part of your career. Well, today to talk about this, we're actually gonna get experience and we're gonna hear from a voice, Ron Stefanski. Ron is an incredible thought leader in the EdTech community. As you see here, he has nearly twenty thousand LinkedIn followers. And this is a community that Ron has built by simply using the platforms that everybody has access to. You know, building a little LinkedIn profile creating content regularly, inviting people that he aligns with and and loves their values. And and even wants to sometimes debate their values. He brings them on his show disrupt dead. And naturally that community is bringing people to his channel, they're bringing people to his audience, and then he has good content. Right? A community thrives based off how good the content is. And Rhonda's such an amazing job literally every day bringing some sort of content to his community. So Ron is gonna share his insights. He's gonna share his voice on how every company can unlock, we'll just say it. The older folks within a company to create content. So you've heard enough from me on this topic. Let's go ahead and bring in our guest of the day, Ron Stefanski. Hey. Good morning Ron. How are you doing? Great. How are you? Hey, good. Thank you so much for joining me today when our director of marketing and I came up with this topic. We thought, what better person that embodies this than than Ron Stifanski and even Ron Sifanski while he wears the bow tie. So I'm glad the bow tie has made its presence. Well, you know, I think about my media presence and if if a fat white guy in his 60s can do this, literally anyone can, Tim. I mean, that's really the story here. It really is. Right? Because the the main idea of media creation is everybody has a voice. Right? You just need to be able to get it heard. So Ron, kinda to start the conversation. Yeah. I think you already we already know your answer. But, you know, if you think about companies and and creating content, our professionals within an organization, are they ever too old to create content? Because maybe the technology has advanced them and they they don't know how to do it. Do you think that's the truth or do you think everybody can learn how and and knows how to do it already? No. Not at all. I'm a poster child for learning new technology, Tim. I mean, you know, in my generation, we taught our dads how to use a VCR. VCRs don't dist anymore. So my kids now teach me how to use the latest technology. When I started working with Market Scale in launching this podcast, a little over a year ago. I mean, I had, you know, maybe six hundred followers on LinkedIn. And, you know, and I knew nothing about the tech. And what I've come to discover is it's not the tech that's important. It's about the voracity authenticity, relatability of the story that you tell. People want to hear good stories. And I know in our disrupt ed community, there's some, you know, there's some very ordinary people out there that we've tapped into that are doing quite extraordinary things, and that's the story. And I think people have plugged into it for that reason. So Ron, when you're looking to create content on disrupt ed and like you said, find these stories What are you what's really your methodology in saying, alright. Step one, I'm gonna do an episode on on this topic. Step two, I'm gonna find guest x, y, and z. You could speak to this topic. Step three, I'm gonna take that idea into action. If you could just kinda walk through you know, your process because you just do it so frequently and so often you make it look so easy? Well, I'm blessed with a large network of friends, family, associates out there in a long career. You know, I've been at this for forty years now in the education and technology space. So I'm blessed with a lot of people out there that I think about and think about the wonderful interactions I've had with him. Lisa Schumacher at McDonald's comes to mind, the head of education and Rob Lauber, who was there for a time as well. And I can just go through the list of names of people. And when I think about some of the extraordinary things they did in partnership with my organization at the time, I think, wow, I think there's something to be learned there. When you start doing a b to b podcast, You have to remember, you're not on prime time. And so you really have to think about what kind of story you wanna tell. I know at the beginning of disrupted, we were very focused on what are the strategies that will be successful and lead to success. And then we recognize many of our listeners are listening to us in a thirty minute episode on their commute on the way home. And I start thinking, what do I want to listen to on the way home? I wanna know more about my field. I wanna know more about what's going on that impacts what I do. But I wanna hear it in a much more human way. A much more relatable way, I don't want to listen to, you know, all the strategies that I spent my day in meetings talking about. I want to hear from people I want to connect with people. And I think that's why the podcast format and the podcast medium has been become so wildly popular. Because it allows enables people to tell stories in a way they they weren't able to before. It's so true. Now you know, if you think about it, Ron, you know, you're one individual creating content yourself. So for a company, it's probably even easier because you have a marketer or marketing team. And then it's their job to kinda facilitate this conversation and use these folks who are, you know, more experienced in their career, you know, older in the industry. To just hop on and and create content. So, you know, I'd kind of like to ask you, you know, how do you see or how can these older professionals at the tail end of their career. How can they use their voice to actually educate and really inspire those folks that are just entering their career? For example, an engineer who's phasing out about to retire, how can he use kind of content creation to share all that wisdom he's built over a forty year career for that younger professional coming in to learn from him or her? Well, I'd cite one of my one of my favorite examples of on my disrupted advanced manufacturing series. The gentleman that I launched it with Kevin Zingers, my age, And Kevin's been around for a very long time, and he's had a very illustrious career. And he's working now and has built a company that's game changing, and he's built it with his twenty eight year old son, who's running half the company now. And I find that a fascinating story, not just the brilliance of what they've designed from an advanced manufacturing perspective, not just in terms of car that they've produced and invented on their own with their own industry four point zero methods, but Kevin got very comfortable telling his story. When you listen to him, he sounds like an affable Yale professor, just sharing what he knows. And I find that captivating, I find listening to him is just I could hear him talk about stuff, and I'm not an engineer. You know, I don't have any kind of tech background, but I find what he talks about very interesting. And I think back to your question about what makes the process work. I always think about people who are interesting and can tell a story And I think the wellspring of that comes from being two things. One, extremely intellectually curious. And then number two, extremely animated, meeting, interacting, and engaging with people that are completely different than I am. You know? Absolutely. And Ron, I I seen you do an amazing job on your show. You know, obviously, you know, you had a very, very unfortunate, really tragic event take place in your life with a, you know, young teen in in Detroit burning your grandma and you use your platform as really a stage to lend your kind of empathy and sympathy for, you know, underserved population and folks with mental illness and folks who have lashed out with certain emotions like anger and actually wanna play a clip right here where Ron uses this channel to share his wisdom and and empathy with, you know, a younger generation. So if we can go ahead and play that for the community here today. I grew up in Oakland, California, single parent home The the story starts off as my mom had to really work a couple jobs just to take care of me. You might be asking why. Because my dad was in the streets. My dad was considered a drug dealer, and that's just the way that he made ends meet for himself. And during that journey, when I was seven years old, My dad lost his life in the streets. He was murdered playing daylight shot dead in the streets. I'm so sorry. Yeah. But I think that was just more for me a reflecting point. I saw my dad losing his life in his streets. I saw that he wasn't educated. I then start looking around my family realized a lot of people weren't educated, and a lot of people were heading down that same pathway that my dad was doing, like a lot of my cousins and distant family. So, I made up in my mind as a seven year old, I said, I'm gonna do something different. I'm gonna inspire them the right way and for me, it was education. Well, hey, our our team played the wrong clip but it's still a good clip, we were gonna show that one later. But Ron, if you could talk a little bit about that episode and how you were leveraging, you know, younger professionals within that community to to really educate one another. I would love to hear your voice like what that episode was. Yeah. What you just heard from is the story of this wonderful young man Ron who was working at McDonald's. And it did so intentionally when he heard about the amazing program that Lisa Schumacher and her team at McDonald's had produced. The archways opportunity. And basically, what it did was that program became a beacon for a lot of young people opportunity youth as we like to describe them. To find their way, because McDonald's was going to support them, actively, in providing education as part of their benefits package. And Ron was someone whose father was lost to street violence in Compton, and decided he wanted a different life. And in an analogous way, you know, you were talking about my own origin story, and that started with my grandmother who was murdered by a fourteen year old who was a high school dropout. And, you know, that story sits there with you for a long time. And you can either become a victim, or you can become a survivor. You can either think about how much it hurts or how much better you'll feel, trying to make some good come out of something really extraordinarily horrible. You know? And I think that's the point. I think that's what life's about. Every one of us gets thrown a curveball, and it's how we respond in those moments that makes us. One hundred percent and you do such a good job, you know, lending your voice to your community. Now, bringing it back to companies you know, if a company, for example, is only focusing on more of, let's say, the camera ready talent, the younger professionals are a little bit more digital natives, What are they losing by not sharing the expertise of the folks who are more seasoned within the company and their experience? What what is what does the even the community of that company miss out by not tapping into that audience? Well, number one, I don't have an expiration date or not at least not what I've seen. And I think that for many people like myself who are still in the workforce, you know, we have a lot to offer when I think about it. I've been traveling and going, you know, door to door basically with colleagues talking to clients for almost forty years now. And so a lot of stories have come out of that, a lot of experiences have come out of that. And I think those experiences shape who we are and what we can become, and what we can create with other people. I think very often times, the focus today is on the technology and is on young talent looking to automate the process, the process of business development, of creating b2B, relationships. And let me just say this. B2B relationships are still a human endeavor, and that's where experience comes in. We recognize that. You know, you can automate so many things, but you can't automate being authentic and being human with other people. That's not something the technology is ever gonna give us. No. And that's that's the point too. Right? It's it's I think you hit the nail on the head. It's the authentic communication. Right? When when you have an expert, honestly, it doesn't matter how camera ready they are, if they're that good with the technology, if they know the camera cues, Just let them speak. Alright? It's almost like being able to sit down at a dinner table with your parents and just learn from their wisdom. Right? It's authentic. It's pure. It's true. And It's just so much more knowledgeable than than something you know I might have in my phase of my career. So Ron, you know, as you think about kind of, you know, older professionals speaking too. You know, how do they actually have, you know, speaking of authenticity? How are they more authentic? And how are older professionals a little bit maybe more confident to actually speak what's on their mind and and speak more authentically than somebody who's just starting their career and they're trying to, you know, share their voice and get it started. Sure. Well, I can only speak for myself, but and that score. But it starts with the fact that I have reached a point in my life where I'm not really too concerned about the way people, you know, regard me. I I think I know myself well enough now, and I have enough self awareness. That I'm not, as long as I'm not an embarrassment to myself, I think it starts there. I think the experience comes when you can insert other ingredients that are powerful in creating meaningful experiences with people and creating meaningful relationships. And that starts with authenticity, but it also has a lot of things that become really codified in the literature these days, as companies are struggling, to bring people together and to work together. And that's empathy, that's kindness. Yep. That's forgiveness, that's you know, looking the other way and that's being -- and that's reaching out. I think for professionals in their 50s, I heard this when I was in my mid fifties from Arthur Brooks at the American Enterprise Institute. He said, you know, when you're in your mid fifties and you're looking at what you should be doing in your career, you should be focused on two things. Number one, creating a legacy of the work that you've done, and assembling that work in a portfolio and a body of work that creates a legacy for you. And then secondly, imbuing those skills and those experiences that you've had with those who are gonna follow you. Those are the two things that you should focus your activity on. And so I found that the podcast, the community that we're building at disrupt ed is a great way for me to do that is to bring people in and to say, You know what, this is what we should be talking about. For example, I've become a strong advocate for helping the forty million young adults and adults out there in this country who don't have a high school diploma. We recently launched a nonprofit, the alliance for adult education, to represent the interests of those people in Washington. And what I'm finding is that more and more people are flocking to disrupt that and flocking to the Alliance' website. To find out more about, you know, I'm getting these emails every day. How can I participate? How can I help? And I think it's because people genuinely have in in innate need and desire to help others. And I think we're just drawing that out. They they really do it. Know people on the media side. One other point I was going to make earlier, Tim, is that, you know, good morning America and the morning talk shows over the years have taught us that, you know, the talent ages out. And what podcasts have done is turn that notion on its head. Because people don't want a scripted screen set, where everyone is, you know, has gone through a tremendous preparation, and it's all scripted, they wanna hear something real, and I think that's what a podcast, and I think that's what b to b media does now. You know, you have complex offerings. You can be really slick and put a marketing slick together. You can put that campaign together. But if you're talking about an industry four point o product or service or tool, you can't slick that up. You need the engine here to tell you how this thing works and how it's better, you know, and and and how it's improved upon other features. You need something just real. You don't need something polished. You need something that that gets you the answers and helps you to understand the complexity of of a product or service? It's so true. I'm gonna share two examples I've seen recently. I'll I'll name the the company's names out of it just for privacy. But one company I saw, they have this podcast channel, and it's built totally on the idea of educating around valves in in fuel pumps. And different noise requirements and and, you know, manufacturing laws behind the products are making for these aircraft carriers. And they have this gentleman who is probably seventy two, if I had to guess his age on this podcast. He hasn't just done it once. He has done it probably twenty times. And it's because this gentleman, his knowledge in this industry his fifty year career of literally building the products for this company, surpasses everybody. And yes, this gentleman probably doesn't even know essentially what a podcast is just because it's not in his day to day, you know, thoughts of what he would tune into. However, he is an incredible educator because he is the brain that is built the industry and has transformed these aircraft carriers and these submarines. And what better experience to learn than take that person? Who built the product, who lives the product, who essentially is the product, and give them that platform to teach customers, teach dealers, and teach sales team and other engineers who are following suit behind them. It's incredible. Well you asked me earlier what I would do if I were starting out and I think one of the things I've noticed with newcomers to the podcast or newcomers to this kind of media is it just takes some getting used to. You know, you have to get beyond the butterflies of seeing yourself on screen and saying, you know, in my case, just a whole dialing sometimes. And when I'm when I'm not in makeup and in the green room somewhere in your studio, so I think it's part of that. And then I think it's also getting comfortable just sharing your voice in a, you know, in a way that that captures other people's attention. And -- Yeah. -- if you have something to share, then it's worth -- Yeah. -- it's worth bringing others into the conversation. And it's adding that that authentic self to it. Right? Like Ron, you, for example, you're very funny. Right? You're one of the funniest people I've ever met. And, you know, in your communication, it's very refreshing because you're very forward in your communication. Right? That's your personality. And and you bring that to your show, and that's what I think, you know, I guess older professionals are able to bring. They're just more confident in who they are. And naturally, they're gonna bring whoever they are and how they speak. And I've got a fun clip here of another video from Ron show disrupt dead where he's actually talking about him meeting president Clinton. So we'll go ahead and roll that clip here for the b to b weekly audience. He said, wow, that's amazing. That's a really good looking bow tie. Do you think a lot of people have said this to me, but do you think I would look at it in a bow tie? You're obviously a bow tie wear. I said, Absolutely, mister president. I think you would let boss in a bow tie. He goes, well, you know, the problem I've always had with him, I wear them, you know, with a tuxedo, obviously. But other than that, I don't really wear them because it takes too much time to tie them. And I thought, well, you know, it's interesting. And so as luck would have it, I had my cell phone with me, and I pulled it up and I extracted a picture I'd taken the week before, and I said, You know, Mr. President, I don't think it's that hard, To tie a bow tie, here's why I say that. Last week, as you can see from this photo, I showed Jeff Bush how to do it. And if I can show Judd Bush how to do it, I'm certain you can do it. And he broke out laughing. Like, Like peeing your pants laughing that hard. Ridiculous, Ron. Talking about a president laughing so hard. Nearly pieces payouts. I mean, see that that's what I'm talking about. Right? It's that's your authentic self showing up in the content. And that to me is what makes great content right there. It does. You know, when you find, I mean, my experience with Bill Clinton, reinforced for me the idea that it, you know, when you're with Bill Clinton, I've had three or four opportunities and I'd be with him, he's completely focused on the other person. He's completely focused on you. And that's a really powerful way to interact with people. You walk away feeling you know, you you feel seen, you feel heard, you know, and I was recently watching a show on Netflix with Bill Murray and all the impromptu things he'll do, he'll show up at people's weddings, he'll do those things. You know what it really comes down to is he's a really nice guy who's recognized the power of his own voice, and the power to make a difference in other people's lives And I really believe that that's central to the whole narrative that we're all seeking to construct. And that is if we can't change the world, can we at least change the world we've been given to work in? I think that's the central question. And when you ask that question, I think there's a lot you can do to make a big difference. One one hundred percent. And, you know, one of our clients with what they love doing is, you know, they're literally one of the biggest engineering groups in the world. They've got a business that's been around a hundred years international, multi multi billion dollar company. And what they said is what's happening are the baby boomers that have literally grown this company ten x over the past forty, fifty years, what's happening is they're all obviously retiring. Right? They're they're phasing in to enjoy their retirement and all the pleasures that come with that form of life. But what they said has really been an issue is these folks are some of their best leaders, some of their best employees, some of their best engineers, and they walk out with literally forty, fifty years of knowledge behind the products and company culture. And what their mission is is before someone retires, those kind of final two years, they literally just have them record so many thoughts, leadership tips, culture tips. How to handle certain struggles within professional work life balance tips. Tips in regards to their craft of engineering or salesmanship or management, whatever it is, And it's incredible. They've literally built this entire employee knowledge library of these folks who are at the very end of their career. Offloading all of this amazing information. And I think that's just powerful. Right? That's the definition of how we can take folks in two different stages of their career. And really build community between them from one being able to learn and and vice versa. It's just such a good example. Yeah. I I completely agree. Shignola was doing the same thing here in Detroit. I had the opportunity to work with the vice president of manufacturing at the time, Jen Greeno. Who now runs an industrial sewing association here in the city to bring those trades back. And what she was doing is racing around to capture video of people who had been working in the leather traits, and then the fabric traits, and then the manufacturing of clothing traits. Because those essential skills were walking out the door, and they would not be able to replicate them if they didn't somehow you know, capture them. And so I think that's what the power of this technology allows us to do. We just simply can't allow it to take the human out of it, you know, the human equation. And I think that's where, you know, where we can be helpful to those following us you know, so often times, as my community has grown, I I get connection requests on LinkedIn. And then, suddenly, As soon as I say, okay, this person looks like something I'd be interested in connecting with, as soon as I do that, I get an auto response. Well, I don't respond to auto responses because I'm not an auto I'm not a chatbot. I'm a human being. And I don't know how you could send someone a note without knowing who I am, or what I am about, or what I might be interested in, and I would say that nine out of ten are not even close to the target. You know, they'll talk to me about financial services or they'll ask me about whether or not I'd be interested to take a thirty minute call to understand their offshoring development services. I don't have a development department. This show of mine is one person. And I should say, a short plug to my amazing team at market scale that makes me look good every day. A shout out to Gabby, to James Prevel, to Zach Wurblow, to the entire crew who makes this work. You know, you asked how would I start out if I wanted to build this kind of media? I know you don't want this to be a plug for market scale, but Yeah. I'll say Just just stop right. We can't No. I would go right to market scale because I was talking to a gentleman who's been in the media an ad tech business for the last thirty years as well, has been a colleague of mine. So we worked together twenty five years ago, and he said, I can't believe this. I was getting ready to spend all kinds of money on all kinds of video production equipment and all kinds of, you know, and thinking about the team I would need. To create the branding behind this and to do the post production and all that. I I said, you know, go go to market scale. They'll do it for you. You know? And I think I think the way you guys have captured technology and human processes in the creation of really good content, without it being overly polished, but it's still very professional. I think is just very potent. And so I would say if I were an executive thinking, you know, do I want to get my voice out there? How do I want to do it? I would be talking to you, Tim. I really will. Oh, man. Well, you have a check coming in the mail already for that that huge plug, that that organic plug. But, no, Ron. Well, we really appreciate you know, you lending your thought leadership today and, you know, everybody that's shooting in, go follow Ron on LinkedIn. Check out a show disrupt ed. It's truly amazing. Ron is one of the best community builders that I've ever seen in the b to b landscape and Thank you. I appreciate that. Yeah. And he's not a chat bot. So if you wanna write them, be authentic. But Ron Right me for so, you know, all my contact information is on LinkedIn for my cell phone to my email to where you could reach me on LinkedIn and where you could join our disruptive community. And I would just say, come and talk with us make this a human thing, understand the technology, the powerful technology, behind podcasting, behind media creation, and then go wild with it and have some fun. And, oh, by the way, if you can't tell, do what I do, which is I don't take myself seriously at all. To the point where my sons often have to auto correct me, because they've gone off the deep bend a little bit. So But be authentic to me yourself, you know, What That's it. You know, you're not gonna Authenticity is the new technical. But Ron, thank you so much. Really appreciate you joining and sharing your wisdom today. Well, thank you for having me, Tim, and I guess what we've summed up this episode to be is you can take some old dogs and actually teach us new tricks. That's a good thing. I think you can. And and we can't wait for the b to b b b community to do more of that. So really appreciate it. And Everybody tuning in today. Thank you so much for your time. We know you have a million places that you could be, and you spend it here today with Ron Sifanski and myself. So Thank you so much for being part of the B2B weekly community. You know where we'll be this time, ten o'clock central next Thursday. We'll be sitting right here. And next week, we're bringing in that cute little chili bowl kit on our broadcast, Terry O'Connell, and Market Scale, Director of People, Emily Rektor. And we're actually gonna talk about how media and community building isn't just for marketing, but also for HR in other areas of a business too. So as I empower everybody always to do, out into the world of b to b, get out into your personal world, go build community, and nothing will go wrong. Thank you so much everybody. We'll see you next week.