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Weekly B2B content strategy insights, live every Thursday at 10am CT.

B2B Weekly with Tim Maitland is a live weekly show airing Thursdays at 10am CT, focused on how expert-generated content builds B2B communities and drives measurable brand results. Tim Maitland and his guests offer practical guidance for marketers and brand leaders navigating content-driven growth strategies. The channel is a direct resource for B2B professionals evaluating content as a channel.

7 episodes
Channel Brief·B2B Weekly with Tim Maitland · 7 episodes
Updated Aug 17, 2023

Personal Brand and Community Drive B2B Growth

B2B Weekly argues that authentic engagement, not advertising alone, builds business reputation. The channel proves this through practitioner stories and measurable marketing returns.

B2B Weekly's core argument is that community engagement, consistency, and personal branding are foundational to business growth and reputation in B2B markets. The channel supports this through interviews with practitioners who have applied these principles across sports, marketing, and healthcare, and through specific ROI benchmarks like email marketing's $42 return per $1 spent.

Drawn from Building Your Brand in the B2B World: A Conver… and 2 more →

“Community engagement is crucial for building a strong business reputation.”

B2B Weekly with Tim Maitland, Episode 1

By the numbers

$42

Email marketing return per $1 spent

1 in 8

U.S. women expected to develop invasive breast cancer

What the channel argues

DataEmail marketing delivers $42 return for every $1 spent on campaigns.→
InsightCommunity engagement and consistency in online discussions enhance personal branding.→
InsightOlder and seasoned professionals possess expertise valuable for authentic content creation.→
InsightPersonal stories and shared experiences build stronger communities and public discourse.→
InsightBusiness landscapes require continuous adaptation to change and evolving markets.→

What you'll learn

•Why consistency and active participation in discussions matter more than occasional visibility for brand-building.
•How email campaigns can deliver measurable ROI of $42 per dollar invested in demand generation.
•That personal resilience and community storytelling create authentic engagement that social media amplifies at scale.
•Why industry veterans and older professionals bring credibility to content creation that younger creators alone cannot replicate.

What to do about it

→Build a community engagement strategy that prioritizes consistency and active participation in online discussions relevant to your industry.
→Audit and optimize your email marketing campaigns to align with best practices that deliver $42 ROI per $1 spent.
→Identify experienced leaders and seasoned professionals within your organization and empower them to create and share content based on their expertise.

Who and what shows up

Johnny Quinn

U.S. Olympian and former NFL athlete

Demonstrated how community engagement and consistency in business translate from sports into B2B brand building and reputation.

Michael Maximoff

Founder, Belkins

Discussed best practices and implementation of email marketing for demand generation with measured ROI benchmarks.

Terry O'Connell

Director of Marketing, MarketScale

Hosted discussion on email marketing power and demand generation strategies in place of Tim Maitland.

MarketScale

Industry expert organization

Corroborated the view that seasoned industry veterans bring irreplaceable expertise for content creation.

Questions this channel answers

Q

How do you build a strong business reputation in B2B?

Through community engagement and consistency in active participation, which enhance personal branding and establish trust over time.

Building Your Brand in the B2B World: A Conversation wit… →
Q

What is the return on email marketing investment?

Email marketing delivers an average return of $42 for every $1 spent on campaigns.

Unlock the Power of Email: Insider Tips on Email Marketi… →
Q

Can older professionals create authentic content for business audiences?

Yes. Seasoned experts bring decades of shaped experience that younger creators cannot replicate, dismantling the misconception that only younger professionals create authentic content.

Unleashing Wisdom: Why Older Professionals Need To Becom… →
Q

How does sharing personal stories strengthen business communities?

Personal stories shape public discourse and build strong, healthy communities. Examples include resilience narratives that resonate with audiences facing similar experiences.

Purpose in Pain: Christine Handy’s Journey from Survivin… →
Topics:Personal branding and community engagementEmail marketing and demand generationContent creation by seasoned professionalsTrade show strategy and ROIStorytelling and purpose-driven business
Themes:Authenticity and consistency as demand driversCommunity as a business asset, not a tacticExperience and personal narrative as competitive advantage

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