Skip to content
‹ Back to IndustriesProfessional AV

To Drive Growth Through Innovative Marketing, Be Clever as a David Fox

All businesses rely on innovative marketing solutions for growth, but when the global economy grows increasingly volatile, the need to adapt is more critical than ever. The rapid evolution of digital technologies and consumer behaviors necessitates an agile and innovative approach. But how does one adapt and thrive in the face of adversity? How…

This story was produced through MarketScale. See how Professional AV teams put it to work with Customer Stories & Case Studies.

Promoted content from Get Vertical with Mike McCalley on MarketScale.

·
Share

Free workspace

Turn your Professional AV expertise into content.

Record interviews, organize footage, and write with AI on a free trial of the MarketScale platform for qualifying companies. No demo required, no credit card.

Try it Free

All businesses rely on innovative marketing solutions for growth, but when the global economy grows increasingly volatile, the need to adapt is more critical than ever. The rapid evolution of digital technologies and consumer behaviors necessitates an agile and innovative approach.

But how does one adapt and thrive in the face of adversity? How can businesses leverage the power of marketing to drive growth in uncertain times?

The fact is, 73% of Marketers welcome the challenge with there’s an economic downturn. With innovative marketing solutions and an optichannel approach, businesses can take advantage of a sluggish economy and stay on top.

David Fox, CEO and Founder of Fox Marketing Advisors has made a career out of helping businesses navigate these challenges, leveraging his unique personal journey and professional expertise to drive growth even in times of economic downturn.

What’s his secret?

Welcome to Get Vertical with Mike McCalley. In this episode, David Fox, the dynamic entrepreneur, and CMO advisor who has built a reputation for driving growth and representing his client’s best interests with unmatched dedication, joins McCalley to share his unique journey from overcoming personal challenges to becoming a top salesperson and eventually, the founder of his marketing advisory firm.

In this episode, McCalley and Fox discuss the following:

  • David’s journey and how he used his challenges as a catalyst for growth
  • The importance of developing processes and systems in achieving success
  • How David’s approach to marketing has helped businesses thrive in times of economic downturn

David Fox is the CEO and Founder of Fox Marketing Advisors, a company specializing in helping businesses in the home services, construction, skilled trades, franchises, and agencies sectors. With a focus on finding and fixing marketing problems, improving lead quality and volume, and positioning brands as market leaders, David brings a wealth of experience and a unique perspective. Over the years, David has proven his expertise in driving growth, even when the economy turns down. He is a valuable resource for businesses looking to navigate the complexities of today’s economic landscape.

Get Vertical with Mike McCalley

Part of this channel

Get Vertical with Mike McCalley

Vertical market strategy and revenue growth for B2B companies.

Visit the channel

Your experts belong here

Every story in MarketScale Professional AV starts with a company putting its integrators, design engineers, and product specialists on the record. Buyers are already reading this topic. The only question is whose experts they find.

When a spec writer or facilities lead searches this category, your integrators are what they find instead of a competitor.

Book DemoSee how it works15 minutes, straight to a calendar.
B2B Weekly

The week in Professional AV, and sixteen other industries, every Monday.

Ten stories, one-line takes, five minutes. Free.

Professional AV: are you visible to AI?

Before they reach out, Professional AV buyers ask AI engines which vendors to trust. Explore how your experts, customers, and partners can become useful content for buyers and AI search.

Free Trial

You just read one Professional AV expert. Your company is full of them.

This article was produced through MarketScale. The same platform turns your integrators, design engineers, and product specialists into the articles, video, and social content Professional AV buyers are searching for. Start a free trial and see it with your own people. For qualifying companies, no credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What your free trial includes

Hands-on access to the MarketScale platform
Media requests to your crowd, remote recording, AI writing tools
No demo required. No credit card.
For qualifying companies. Company confirmation required.

More Professional AV Insights

Amazon puts Alexa in a picture frame and a 16-inch wall display

Amazon puts Alexa in a picture frame and a 16-inch wall display

Amazon announced five Alexa devices on Oct. 28. The Alexa Photo Frame is a $199.99 10-inch screen built to look like an ordinary frame, and the Echo Show 16 is a 16-inch wall display with preorders from $499.99. Three of the five ship now. Amazon says the Echo Show line is up more than 25% year over year.

  • 01Alexa Photo Frame: $199.99 in black or $229 in wood, a 10-inch anti-glare screen synced to Amazon Photos, shipping as early as next week per Android Authority.
  • 02Echo Show 16: 16-inch display, nearly 40% thinner than the Show 15, preorders from $499.99 with $100 off; Android Authority reports shipping in the second half of December.
  • 03Echo Time ($199.99), Echo Dot ($99.99) and Echo Studio with Home Camera ($249.99) are available now.

Oct 30, 2026

AVIXA course maps lens-to-screen workflow for AV and broadcast

AVIXA course maps lens-to-screen workflow for AV and broadcast

AVIXA course covers lens-to-screen workflow with Diversified, EVS support.

  • 01A corporate studio held to a network control room's standards for reliability and timing needs staff who understand every step between the lens and the screen.
  • 02For training managers, the free preview is a practical first step before the full course.

Oct 29, 2026

Atlona's Omega 2 puts 4K video, USB and Ethernet on one Cat 6A cable

Atlona's Omega 2 puts 4K video, USB and Ethernet on one Cat 6A cable

TWICE reports that Atlona added Omega 2 to its Omega Series on Oct. 22, 2026. According to Atlona, the HDBaseT 3.0 lineup carries uncompressed 4K/60 4:4:4 video, USB 2.0 data and Gigabit Ethernet over a single Cat 6A cable at distances up to 330 feet. The company says presenters get one cable and integrators get fewer boxes behind the display.

  • 01Omega products shown in 2019 were rated for up to 330 feet. Atlona says Omega 2, which uses HDBaseT 3.0, moves uncompressed 4K/60 4:4:4 video plus USB 2.0 data and Gigabit Ethernet across a single Cat 6A cable for distances up to 330 feet.
  • 02On the AT-OME2-E2311 transmitter and AT-OME2-D2311 receiver, bi-directional Power over HDBaseT lets either end power the other, so the link runs on one power supply, according to TWICE. That could mean one fewer power supply to mount behind a display.
  • 03Two models, the AT-OME2-E2311 transmitter and the AT-OME2-D2311 receiver, are already available. Atlona expects the AT-OME2-E2321-WP wall plate and the AT-OME2-R2742 switcher to begin shipping in mid-November.

Oct 23, 2026

Explore More Professional AV Insights

Read more expert perspectives from across Professional AV.

Browse Professional AV Hub

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Professional AV and beyond.

Book a Demo

Or call us. No forms required. We pick up. 214-945-2512