Vertical market strategy and revenue growth for B2B companies.
Get Vertical with Mike McCalley focuses on vertical market strategy for B2B industrial and SaaS companies. McCalley, founder and chief growth officer of The Vertical Solution, interviews executives and growth leaders on sales alignment, demand generation, and market positioning within specific verticals. The show is built for B2B operators who want precise growth strategies, not generic advice.
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Episodes
A CEO’s Blueprint for Career Success: Leading with Love to Drive Performance and Culture
Leadership right now feels heavier than it did just a few years ago. Teams are stretched, expectations are high, and many employees are quietly disengaged. In fact, Gallup’s 2025 U.S. data shows that only about 31% of employees are actively engaged at work, leaving the majority feeling disconnected or indifferent. For CEOs and senior…
Virtual Physical Therapy and the Changing Landscape of Athlete Care
Virtual care is no longer an experiment—it’s a structural shift in healthcare. Telehealth usage remains significantly higher than pre-2020 levels, and providers across disciplines are rethinking how to deliver higher-quality outcomes without the overhead and insurance constraints of traditional clin
Get Vertical! Growing with Sales for Success
Buying behavior has shifted dramatically. Today’s B2B customers do most of their research before ever speaking with a salesperson. In fact, 61% of B2B buyers say they prefer a rep-free buying experience, according to a 2025 Gartner survey. At the same time, U.S. retail e-commerce sales exceeded $1.192 trillion in 2024. Growth still depends…
Get Vertical! Going from Idea to the Top 1% in Less Than 3 Years
Independent retail is operating in one of the most competitive environments in decades. According to the U.S. Bureau of Labor Statistics, roughly 20% of new businesses fail within their first year, and a whopping 50% don’t make it to year five. At the same time, consumers are increasingly choosing brands that offer community, authenticity,…
Building a Business with Grit and Revolutionizing Workplace Safety
One founder's relentless push to embed safety culture into every organization through technology and sheer determination
Scaling Smarter: Leadership Lessons from Moxie360 Marketing’s Founder
A three-decade marketing veteran reveals how to build a thriving agency by blending AI innovation with genuine human relationships
Building Resilient Leadership and Success Through Perseverance, Faith, and Values: Tim Maitland’s Story
A values-driven leader shares how staying true to core principles while adapting to disruption creates lasting competitive advantage
The Future of Business Success Lies in Real-Time Feedback and Sales Process Automation
Companies using instant performance insights and automated workflows are closing deals faster while economic uncertainty slows competitors
When Human Resources Goes Global: How Multinational Corporations Can Align Company Culture Across Borders
Leaders navigating global workforces must balance local adaptation with unified values to maintain cohesive company culture across vastly different markets
From Team Building to Brand, Content and Traffic: The Secrets to Building a Successful Digital Marketing Agency
Building a digital marketing agency requires mastering internal operations before scaling external growth strategies
Leveraging Economic Shifts and Corporate Knowledge can Unlock New Opportunities in Emerging Markets
Strategic investors who combine macroeconomic awareness with insider expertise gain the edge in high-growth regions overlooked by mainstream capital
Voice of a Customer: A Marketing Strategy Deep Dive with David Loomis
Customer feedback reshapes how organizations build strategies that actually resonate with their target market
The Life of a Start-Up: VOMO
Building lasting relationships with investors and team members becomes the difference between joining the small fraction of entrepreneurs who actually survive t
Sabrina Wilson and the Power of Perseverance: Part 2 of 2
How a seasoned HR leader turns personal obstacles into organizational change management strategies
Sabrina Wilson and the Power of Perseverance: Part 1 of 2
A first-generation leader reveals how her father's resilience and unconventional upbringing shaped her path to the executive suite
To Drive Growth Through Innovative Marketing, Be Clever as a David Fox
All businesses rely on innovative marketing solutions for growth, but when the global economy grows increasingly volatile, the need to adapt is more critical than ever. The rapid evolution of digital technologies and consumer behaviors necessitates an agile and innovative approach. But how does one adapt and thrive in the face of adversity? How…
Marketing Technologies Should be at the Center of the Industrial B2B Sector for Companies to See Success
Due to today’s world being so defined by digital transformation and data-driven insights, marketing for business-to-business (B2B) industrial companies faces unique challenges. With industry-specific barriers and the ever-evolving digital marketing landscape, how do these companies keep up with the pace while remaining effective? As the B2B industrial sector is expected to reach $20.9 trillion…
The Life of a Start-Up: Connecting, Building, and Maintaining Relationships for Success
Here’s a hard truth: only 18% of entrepreneurs successfully launch their start- ups. Most of these lucky few individuals would probably tell you that the road to success isn’t rosy. An entrepreneur’s ability to connect, build, and maintain high-quality relationships with their team and investors is key to making it past the first few years…
Ways to Drive Dramatic Sustainable Growth
In this second part of Get Vertical, host Mike McCalley speaks with innovation expert, Dan Adams, about the importance of building capabilities for sustainable growth in companies. McCalley discusses key metrics for innovation, including market facing innovation, and emphasizes the importance of building capabilities for profitable, sustainable growth. Adams explains that while there is pressure…
Get Vertical! with Mike McCalley and Darren Doyle: Part 2
This second conversation between Get Vertical host, Mike McCalley and his guest, Darren Doyle, Outsourced Revenue Growth Partner at Sales Xceleration, is about root causing challenges in organizations related to pricing and discounting. The 5Ys tool is mentioned as a way to find the root cause by asking why five times. It’s important to recognize…
Get Vertical! with Mike McCalley and Ben Millar: Part 1
On part 1 of this 2-part episode, Get Vertical host, Mike McCalley speaks with Ben Millar, the President of Graibox, a company dedicated to helping businesses improve their content creation efforts. Ben shares his experience transitioning from an employee to an entrepreneur and how he grew his business. Millar emphasizes the importance of hard work,…