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Looking Back at Neon Days Past
Neon signs conjure images of days past at illuminated drive-in restaurants glowing orange, red, and blue, but many people don’t realize most all modern signage uses neon. On this episode of the MarketScale Pro AV Podcast, host Chris Reeves sat down with Rob Fehlman, Director of National Service of Kieffer | Starlite to discuss…
Watch This Quick Tutorial on How You Can Shoot and Light Products
Jumping into product photography? These tips will teach you everything you need to know! The Slanted Lens is a great channel for photography seminars and how-tos. Recently, they’ve been tackling some basics, like how to approach everything in photography as having the basic shape of a sphere, a cube, or a cylinder. That comes into play…
Filmmakers Should Stop Making These 5 Common Mistakes
Why learn from your mistakes when you can learn from someone else’s? As a freelance filmmaker, I’ve made plenty of mistakes. Really, really, really dumb mistakes that are bad. I’ve underestimated shoot times by days. I’ve done way more free work than I’d care to admit. I’ve even agreed to shoot projects without, you know, actually having…
3 Reasons to Follow Smart Cities Connect Fall Conference
Cities across the world are moving towards a smarter, more connected future. While the road ahead for IoT solutions in urban areas is still not completely mapped, conferences like Smart Cities Connect try to concentrate the brightest ideas into one place for three days. National Harbor, Maryland, just outside Washington, D.C., hosts this year’s Fall Conference…
Personal Growth at Weaver: A Paradigm Shift in Public Accounting Internship Programs?
“Every journey begins with a single step.” So it was for one of Weaver’s original interns who began their career path in the early two-thousands. They saw a developmental focus at Weaver, a stark contrast to many public accounting firms where employees are often treated as mere numbers. This nurturing environment provided the perfect platform…
3 Reasons to Follow Smart Cities Connect Fall Conference
Cities across the world are moving towards a smarter, more connected future. While the road ahead for IoT solutions in urban areas is still not completely mapped, conferences like Smart Cities Connect try to concentrate the brightest ideas into one place for three days. National Harbor, Maryland, just outside Washington, D.C., hosts this year’s Fall Conference…
The Pitch: Connecting America Through Baseball and Pro AV
The National Pastime Baseball has been part of American society for generations. The national pastime is a staple in the country’s history, but its future may depend on its ability to change. As a rare sport without a clock, baseball’s leisurely pace of play seems to be in direct contrast with consumer preferences for immediacy…
Tips for Getting the Smoothest Handheld Footage
Today we check out a few tools and methods you can use to capture the smoothest handheld footage possible for your next project. Shoulder mounted and handheld camera work is an immediate, exciting, and fast way to get the shots you need to make a film. Since the invention of smaller ARRI film cameras in…
Discover the Truth with Garrett Metal Detectors: Competitive Hunters Seek Hammered Coins in the UK
Imagine the world is one giant treasure hunt. That’s how our guest today Garrett Marketing Director Steve Moore on the new Discover the Truth podcast with Garrett Metal Detectors feels when he goes out into the field. On this episode host Chris Reeves asked Steve how he uses the product, what his most significant…
Metrology in Action
You can have all the data in the world but if you cant measure the results properly your company will be left behind. David Hill explains how Hexagon is unlocking the secrets of metrology (the science of measurement) and helping to provide a blueprint for successful data optimization. Hexagon is a leader known for…
Diving Into Data: Fantasy Sports, Digital Signage, and Tariffs
On today’s episode of the “Diving Into Data” podcast, we dive into a number of current issues and examine how they can be analyzed through the use of analytics. Our primary topic today will be the ongoing economic impact of the tariff trade war with China and how a handful of critical data points…
Can Your Display Handle Your Rugged Outdoor Environment?
Digital displays provide unparalleled opportunities for sharing and delivering thought-provoking content to prospects, customers, guests, and employees in a fun, engaging way. A vital component in both retail and corporate settings, displays deliver valuable insight and information to audiences, delivering real-time metrics that allow for better decision-making, wayfinding, upselling, customer experience, and more. The overwhelming…
The Future Is Bright, Literally, for New Mini LED Technology
There’s so much new technology coming down the digital display pike in the next decade that our guest today on the Pro AV Podcast is almost giddy. For this new episode, host Sean Heath sat down with Mitch Rosenberg, senior director of sales for enterprise distribution partnerships at Absen, to break down the kind…
This Nanocoating Might Be the Waterproofing Solution You’ve Been Seeking
We’ve all had that panic moment when an expensive electronic device such as our phone, AirPods, or wireless speaker goes tumbling into the water, and we realize it’s probably ruined forever. Salt Lake City-based HZO hopes to cure that panic, not just for consumers but commercial technology users, with its solution for water-vulnerable devices:…
NanoSessions: How to Decipher Digital Display Technology As a Novice User
Without a background or steady base of knowledge of Pro AV, it’s honestly hard to keep up with all the advanced digital display technology that NanoLumens puts to work in its state-of-the-art displays. Micro LED versus LCD, pixels, pitch, curved display… for a new customer or someone new to the industry, learning and understanding all…
3 Things at ISE EXPO That You Need To Check Out
ISE 2019 is here! ISE EXPO is an industry-leading trade show for wireless and wireline network evolution. ISE EXPO 2019 is held from September 24 – 26 in Fort Worth, Texas. MarketScale will be attending, and has compiled a list of 3 things that you need to check out at the show. 1. Happy Hour…
NanoSessions: The Intellectual Property Behind Each NanoLumens Display
By their very nature, inventions are the first of their kind. That’s exciting for someone like Ted Heske, Director of Intellectual Property for NanoLumens who has devoted his life to emerging solutions. On this new episode of NanoSessions, a NanoLumens podcast, host Maggie Shein welcomed Heske to discuss patents and the intellectual property they work…
OEMs vs Third Party Providers: What’s the Difference?
Any business, large or small, has a data center and internal network. These networks require maintenance. Most companies hire service providers responsible for channel alliances, but in fact, there is another way…and it’s cheaper. Enter Reliant Technology. Our guest today, Mike Steiner, Director of Technical Services with Reliant Technology, broke down this complex system with…
The Difference Between Consumer and Enterprise Wireless Displays
This interview originally aired on MarketScale’s Software & Technology Podcast. Not all wireless display solutions are created equal, especially when it comes to residential versus enterprise needs. On this episode of the Software and Technology Podcast, we sat down with Jay Taylor, Senior Director of Strategic Alliances for ScreenBeam, a leader in wireless…
Film Industry: Creating Relationships and Networking in the Film Business
If you’re interested in breaking into the film industry, you want to create content or to become a part of something big, you need to be accepted in the business. How can you achieve this goal? You need acquaintances and not just random people, but those who are related to the industry. You need to…
Could a Broadcast Network Dedicated to Esports Be a Game Changer?
Video game fanatics are accustomed to using their televisions to play, but soon they will be able to put down the controller and simply watch. On Business casual, Daniel Litwin and Geoffrey Short discussed what the 2020 launch of VENN, a dedicated esports broadcast network might mean for the continued ascent of competitive gaming. Founders…
How One City is Harnessing Rideshare for Public Transit
Ridesharing has changed the way people move around cities, and at least one metro area is taking notice. Jersey City, New Jersey has announced a partnership with ridesharing app Via to use the platform to improve transit in the region. For $2, users will be able to hail a six-person bus that will take…
LEDTalk: Great Visual Displays Start with a Purpose for Their Content
Think about the last great visual experience you’ve seen. Can you name the hardware components, the types of light used, or the specifications of the speakers that accompanied this experience you’re thinking of? Probably not because a great experience for a consumer is not about the hardware; it’s about the feeling. On this new…
Three Quick Tips for Filming in the Midday Sun Without Diffusion Tools
Here’s some advice on how to use natural light when shooting various exterior (and interior) scenes either low- or no-budget. In the book Cinematography: Theory and Practice by Blain Brown, on the topic of filming in direct sunlight, Brown states the following: “If you are dealing with direct sun . . . controlling it can require constant attention…
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