Skip to content
‹ Back to IndustriesProfessional AV

Maximizing Your Business Planning Without Data Scientists

In today’s fast-paced business world, the ability to quickly understand the impact of a scenario is critical to making informed decisions. As businesses navigate complex and ever-changing market dynamics, they need to be able to respond quickly and effectively to new challenges and opportunities. This requires access to real-time data analytics that can inform…

This story was produced through MarketScale. See how Professional AV teams put it to work with Customer Stories & Case Studies.

Promoted content from River Logic on MarketScale.

·
Share

Free workspace

Turn your Professional AV expertise into content.

Record interviews, organize footage, and write with AI on a free trial of the MarketScale platform for qualifying companies. No demo required, no credit card.

Try it Free

In today’s fast-paced business world, the ability to quickly understand the impact of a scenario is critical to making informed decisions. As businesses navigate complex and ever-changing market dynamics, they need to be able to respond quickly and effectively to new challenges and opportunities. This requires access to real-time data analytics that can inform decision-making processes in real-time. Fortunately, modern technology has made it easier than ever for businesses of all sizes and industries to leverage advanced analytics tools that can help them make sense of vast amounts of data.

On this installment of RealBites by River Logic, Vice President of Corporate Development, Philip Higginbotham, shares how the traditional methods of relying on data scientists are time-consuming and irrelevant due to changing circumstances.

From predictive modeling algorithms that can forecast future trends, to machine learning algorithms that can identify patterns in large datasets, there are a variety of powerful tools available that can help businesses gain insights into their operations and make more informed decisions. One key advantage of these tools is their ability to provide rapid feedback on potential scenarios. For example, a retailer might use predictive analytics software to forecast demand for certain products based on historical sales data, allowing them to adjust inventory levels accordingly in order to meet customer demand while minimizing waste.

Similarly, a healthcare provider might use machine learning algorithms to analyze patient data in order to identify early warning signs for certain conditions or diseases, allowing them to take proactive measures before symptoms become more severe. Of course, not all organizations have the technical expertise or resources necessary to build these kinds of sophisticated analytics systems themselves.

For More In This Series

Video TranscriptExpand ↓

The benefit of being able to, very quickly understand the impact of a scenario is that's the way that planning in a business environment actually works. You are making decisions every day and you need to make those decisions immediately because things happen that you have to respond to. If you have to give the problem to a day a scientist to go into an isolated area to spend days and weeks in order to tell you what the answer is, well, the questions already changed. So the answer isn't really relevant. Weeks later. A business user that has a very specific expertise on their silo within the business doesn't want to lean on a data scientist with a technical background that doesn't understand anything about their silo of the business to tell them the answer. They want to understand the answer themselves. They want to run the scenarios themselves. We enable that. We don't have a trust issue because the business user has to then get an answer translated from a data scientist.

River Logic

Part of this channel

River Logic

Supply chain leaders on sustainability, resilience, and the future of value chains.

Visit the channel

Your experts belong here

Every story in MarketScale Professional AV starts with a company putting its integrators, design engineers, and product specialists on the record. Buyers are already reading this topic. The only question is whose experts they find.

When a spec writer or facilities lead searches this category, your integrators are what they find instead of a competitor.

Book DemoSee how it works15 minutes, straight to a calendar.
B2B Weekly

The week in Professional AV, and sixteen other industries, every Monday.

Ten stories, one-line takes, five minutes. Free.

Professional AV: are you visible to AI?

Before they reach out, Professional AV buyers ask AI engines which vendors to trust. Explore how your experts, customers, and partners can become useful content for buyers and AI search.

Free Trial

You just read one Professional AV expert. Your company is full of them.

This article was produced through MarketScale. The same platform turns your integrators, design engineers, and product specialists into the articles, video, and social content Professional AV buyers are searching for. Start a free trial and see it with your own people. For qualifying companies, no credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What your free trial includes

Hands-on access to the MarketScale platform
Media requests to your crowd, remote recording, AI writing tools
No demo required. No credit card.
For qualifying companies. Company confirmation required.

More Professional AV Insights

Amazon puts Alexa in a picture frame and a 16-inch wall display

Amazon puts Alexa in a picture frame and a 16-inch wall display

Amazon announced five Alexa devices on Oct. 28. The Alexa Photo Frame is a $199.99 10-inch screen built to look like an ordinary frame, and the Echo Show 16 is a 16-inch wall display with preorders from $499.99. Three of the five ship now. Amazon says the Echo Show line is up more than 25% year over year.

  • 01Alexa Photo Frame: $199.99 in black or $229 in wood, a 10-inch anti-glare screen synced to Amazon Photos, shipping as early as next week per Android Authority.
  • 02Echo Show 16: 16-inch display, nearly 40% thinner than the Show 15, preorders from $499.99 with $100 off; Android Authority reports shipping in the second half of December.
  • 03Echo Time ($199.99), Echo Dot ($99.99) and Echo Studio with Home Camera ($249.99) are available now.

Oct 30, 2026

AVIXA course maps lens-to-screen workflow for AV and broadcast

AVIXA course maps lens-to-screen workflow for AV and broadcast

AVIXA course covers lens-to-screen workflow with Diversified, EVS support.

  • 01A corporate studio held to a network control room's standards for reliability and timing needs staff who understand every step between the lens and the screen.
  • 02For training managers, the free preview is a practical first step before the full course.

Oct 29, 2026

Atlona's Omega 2 puts 4K video, USB and Ethernet on one Cat 6A cable

Atlona's Omega 2 puts 4K video, USB and Ethernet on one Cat 6A cable

TWICE reports that Atlona added Omega 2 to its Omega Series on Oct. 22, 2026. According to Atlona, the HDBaseT 3.0 lineup carries uncompressed 4K/60 4:4:4 video, USB 2.0 data and Gigabit Ethernet over a single Cat 6A cable at distances up to 330 feet. The company says presenters get one cable and integrators get fewer boxes behind the display.

  • 01Omega products shown in 2019 were rated for up to 330 feet. Atlona says Omega 2, which uses HDBaseT 3.0, moves uncompressed 4K/60 4:4:4 video plus USB 2.0 data and Gigabit Ethernet across a single Cat 6A cable for distances up to 330 feet.
  • 02On the AT-OME2-E2311 transmitter and AT-OME2-D2311 receiver, bi-directional Power over HDBaseT lets either end power the other, so the link runs on one power supply, according to TWICE. That could mean one fewer power supply to mount behind a display.
  • 03Two models, the AT-OME2-E2311 transmitter and the AT-OME2-D2311 receiver, are already available. Atlona expects the AT-OME2-E2321-WP wall plate and the AT-OME2-R2742 switcher to begin shipping in mid-November.

Oct 23, 2026

Explore More Professional AV Insights

Read more expert perspectives from across Professional AV.

Browse Professional AV Hub

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Professional AV and beyond.

Book a Demo

Or call us. No forms required. We pick up. 214-945-2512