Professional AV
A DisruptED Series of Conversations with Marketing Thought Leader Ivonne Kinser, Author of THINK (Ep. 3)
Marketing leaders must rethink their approach entirely as technology proliferates and traditional tactics fail to move the needle
This story was produced through MarketScale. See how Professional AV teams put it to work with Customer Stories & Case Studies.
Key takeaways
Traditional marketing tactics are losing effectiveness as technology rapidly proliferates across industries.
Ivonne Kinser's book THINK calls on marketing leaders to adopt a fundamentally different strategic mindset.
Marketers must embrace adaptability and deeper thinking to navigate disruption and remain competitive.
In an era where marketing is constantly reinventing itself, staying ahead of the curve requires more than just keeping up with the latest technology—it demands a new way of thinking. With over 14,000 marketing tools available today, the landscape is more complex than ever. As AI accelerates change and traditional tactics lose their impact, how can brands truly differentiate themselves? Research shows that originality and adaptability are key drivers of success, yet many marketers struggle to navigate this ever-evolving ecosystem.
So, what does it take to stay relevant in marketing today? How can brands leverage creativity and technology to solve problems in a disruptive way?
In the final episode of this three-part series on DisruptED, host Ron J Stefanski and marketing thought leader Ivonne Kinser explore the intersection of technology, creativity, and strategic problem-solving. Kinser, the best-selling author of THINK: The Manifesto for Creative and Critical Thinkers, shares her insights on how marketers must adapt their mindset to succeed in an AI-driven world.
Key takeaways from the conversation:
- Marketing is no longer about mastering a single technology – With new tools emerging daily, marketers must shift their focus from expertise in specific platforms to a broader, creative approach to problem-solving.
- Originality is the key to differentiation – The most successful brands don't just follow trends; they combine technology and creativity in unique ways to stand out in a crowded market.
- Adaptability is essential – The only constant in marketing today is change, and brands that embrace experimentation and learning will be the ones to lead the industry forward.
Ivonne Kinser is a marketing innovator and thought leader, currently serving as the Chief Marketing Officer at Hoplark and CEO of Vantage Creative & Bridge. During her decade-long tenure at Avocados From Mexico, she led the brand's award-winning digital marketing strategy, earning it recognition as one of the world’s most innovative brands. A recipient of the Marketing Lifetime Achievement Award and an ADWEEK 2024 CMO Mentor, she is also a best-selling author and keynote speaker specializing in creativity, disruption, and the evolving role of technology in marketing.
About the author
