Draper, Inc.: Reshaping the Art of Home Ownership with Integrated Shading Technology Solutions

In the last couple years, I think we've seen a lot of shift from what previous home ownership meant to what it means for us today. And I think a lot of us spend a lot more time in homes. And I think that makes us want to, you know, decorate it and make it more of our own like an art piece. What that means for home integrators is there is now a market that seems to be booming of a lot of homeowners sitting there trying to make that home their own, and how are they going to do that? Shades can be an extremely important part of the total integrated home when you bring that into the the rest of the technology within the home, you've got energy savings, you've got glare reduction, you've got kinds of capabilities within a shade market and they provide unique unique products for that for those situations that we can help fall. I speak to integrators every day and consistently we are running into the same four challenges that they're facing issues with communication, with deliverability lead times, customer service, and quality product supply. Timely service, response time customer service. I really feel Draper has all of that under control. We have excellent production capabilities. We have excellent innovative solution capabilities. We've got an outstanding tech support team which we've had for years. I would put them up against anybody within the end of streak. So just allowing the integrator to see what Draper at Home is all about is what we're focused on. Off the bat, we want to make it very easy for our customers, the end user and our dealers to be able to select a product that's going to really perform within their home. Several years ago. It was kind of sci fi. I think you could walk in and use voice commands to turn your lights on or raise your shades. Those were all things that are happening now. So the integrator, their role and their job is to go in and ensure that they have systems that they can rely on integrate that whole home and to make it work seamlessly together. Well, we're gonna be powered by Sophie on the draper at home initiative. Because we want to look at a manufacturing partner who has capabilities and they obviously do. We've been a deep partner of Sophie for many, many years with our customers, our dealer base is some is familiar with the Sony brand. It it brings a comfort level to them in a way that they can integrate the soffy products within different control systems. It's important because you need to have the seamless experience for the end user. And so, you know, having a a protocol that works properly and seamlessly is really a key focus And I think that's where the Draper at Home brand, we have that within our product line to allow the integrated order to ensure that they're giving They're in customer that seamless experience. These need to be functional and aesthetically pleasing. And many of the fabrics now, again with our partners, Pfifer and Mourmet, many of those fabrics can do both. They're also domestic, which we love as well because we actually products locally domestically. We have in Spiceland Indiana since nineteen o two. Whether that is privacy, that is light emissions that is the just the overall look. This is something everyone's going to want in their homes and these are long lasting. We've got several different fabrics that we're already looking at for residential lines. And again, we're just gonna bring that more to this this channel intentionally in a way that we have it in the past. Enterprise are really looking for they they want a true partnership. They they want to be able to come to you and be able to work through situations and know that they that we generally have their bad. But I think just showing the full capacity of what draper can do on both the interior and exterior shading line. That's really what draper home is all about. It's it's showing the integrator our our true, you know, capacity of motorization that we can do on the shading side. I think it's the right time because we look at the increased opportunities within the shade markets within the residential channel, and the more awareness of the value of shades within that channel. It's creating within Draper, a lot of excitement. A lot of challenge, a lot of innovation. Draper at Home is actually an extension of our commercial shades but makes it so much easier because we have condensed it down, made it easier to go through. And we're very, very excited to get into the residential market and allow everybody to have the same experience that they've had our our integrators have had on the commercial side.