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Medicare Advantage Plans: If You Don’t Know…Now, You Know…DUOS

A healthcare executive reveals how military discipline shapes innovation strategies in an increasingly competitive managed care landscape

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By Jenn Kerfoot · · Brian UrbanDuosFinthriveHealthcare Rethink Podcast
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A healthcare executive reveals how military discipline shapes innovation strategies in an increasingly competitive managed care landscape

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Finding ways to stand out in the crowded Medicare Advantage Plans space can be a challenge in today's continually evolving healthcare industry. On Healthcare Rethink, a FinThrive podcast, host Brian Urban welcomes Jenn Kerfoot, Chief Strategy Officer at DUOS, to share her journey from a Navy Corpsman to a healthcare executive and how her experiences shape her approach to innovation in managed care.

With a passion matched only by her diverse background, Jenn Kerfoot brings a unique perspective to DUOS. Drawing wisdom from her days in the military, she emphasizes the importance of aligning leadership and staying true to one's course amidst the distractions of growth and excitement. Kerfoot recognizes the critical need for safety and compliance, especially in startups navigating the complex regulatory environment of managed care.

Kerfoot recognizes the critical need for safety and compliance, especially in startups navigating the complex regulatory environment of managed care.

In a market buzzing with technological advancements, DUOS aims to simplify the healthcare experience for members by providing digital and telephonic care navigation. Kerfoot's approach—ensuring clarity and trust in member engagements—reflects a deep understanding that effective communication is the foundation of healthcare delivery. She highlights the necessity of sharing knowledge within the industry to democratize healthcare and empower the community. This episode reveals how DUOS and leaders like Kerfoot are reshaping the future of healthcare by focusing on transparency, trust, and a culture of compliance.

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About the author

Jenn Kerfoot
Jenn KerfootChief Strategy & Growth Officer

Jenn leads business development, go-to-market strategy, and marketing in the healthcare sector by leveraging data-driven insights and market intelligence. She spearheads the development of tailored products and services that cater to the unique needs of health plans and providers to deliver unparalleled value to clients and beneficiaries alike.

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About the Experts

Jenn Kerfoot
Jenn Kerfoot

Chief Strategy & Growth Officer

Jenn leads business development, go-to-market strategy, and marketing in the healthcare sector by leveraging data-driven insights and market intelligence. She spearheads the development of tailored products and services that cater to the unique needs of health plans and providers to deliver unparalleled value to clients and beneficiaries alike.

Brian Urban
Brian Urban

Healthcare innovation · Healthcare Rethink host

Duo Health

Brian Urban works at Duo Health. His MarketScale recordings feature his earlier FinThrive work as host of Healthcare Rethink and as a guest discussing health data, access and care delivery. Brian often asks for the story before the job title. Introducing his interview with Shawn Nason, he asks to go back before Mofi, before the board roles and even before Disney. That opening gives the guest room to explain how earlier experiences shaped the work. In his own personal conversation, Brian describes a day bookended by his children and animals: feeding dogs, ducks and chickens at six in the morning, then settling everyone again at night. His guest list also follows the people connecting health research with organizational decisions. Claire Manneh brings provider research and data tokenization to the discussion; Sameer Kokan explains the business and accountability work behind health-equity initiatives at Point32Health. Their career paths are part of the interviews alongside the technical and organizational questions.

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