Skip to content
MarketScale
‹ Back to IndustriesHealthcare

Embracing Crazy Ideas with Kobi Yamada

From digital health services in healthcare, and drone delivery services in technology, to creating a biliteracy instructional framework in education, innovators, change-makers, disruptors, and idea people create the solutions that make a difference in the world today. Is there ever an idea that’s too crazy? Not in Kobi Yamada’s book, it’s not. Embracing crazy ideas…

This story was produced through MarketScale. See how Healthcare teams put it to work with Executive Thought Leadership.

Promoted content from FranklinCovey on MarketScale.

Share
Embracing Crazy Ideas with Kobi Yamada

Get featured

Want to get featured in MarketScale Healthcare?

Create a free MarketScale workspace and get your company's expertise featured across our Healthcare coverage. No credit card, no demo required.

Start free

From digital health services in healthcare, and drone delivery services in technology, to creating a biliteracy instructional framework in education, innovators, change-makers, disruptors, and idea people create the solutions that make a difference in the world today.

Is there ever an idea that’s too crazy? Not in Kobi Yamada’s book, it’s not. Embracing crazy ideas is what Yamada is all about. He is a New York Times Best Selling Author and the CEO of Compendium, Inc. Yamada started Compendium thirty years ago to bring thoughtful and inspiring gifts to the masses. And then he had a crazy idea to write a picture book. That book, What Do You Do with an Idea, led to others.

Because Yamada’s books talk about creativity, courage, and persistence, they are often referenced, discussed, and taught in college and business settings.

Dustin Odham, host of Change Starts Here, spoke with Yamada about his career, the concept of embracing crazy ideas, and how he uses his books to foster that idea growth within people.

Odham and Yamada discuss:

  • The nature and value of ideas
  • Putting action into inspiration
  • Yamada’s company, Compendium

“Compendium, at its heart, wants to make gifts,” Yamada said. “And they want to make gifts for people to share, connect, appreciate, and celebrate. We make journals, gift books, greeting cards, pop-open cards, and children’s books. We love the power of words. We love inspiration, and that inspiration is sort of in the DNA of the company. It’s something that ties and threads each product together.”

About Kobi

Kobi Yamada is a multiple New York Times bestselling author, including the award-winning picture books: What Do You Do with An Idea?, What Do You Do With A Problem?, What Do You Do With A Chance?, Maybe, Trying and Because I Had A Teacher, Because of You, Mom, Because of You, Dad, Finding Muchness and The Candy Dish. His books have sold millions of copies and inspired a dance performance, a symphony performance, a musical theater performance, and an upcoming animated film. His books appear in over thirty languages. Kobi also serves as the President/CEO of Compendium, Incorporated, an inspiring gift and publishing company.

Get a discount on all of Kobi’s books!

Compendium: https://www.live-inspired.com/

Discount: 20% off, expires 6/30/23

Promo Code: STARTHERE20

FranklinCovey

Part of this channel

FranklinCovey

Behavior change that produces measurable organizational results

Visit the channel

Your experts belong here

Every story in MarketScale Healthcare starts with a company putting its clinicians, service-line leaders, and field engineers on the record. Buyers are already reading this topic. The only question is whose experts they find.

Service-line buyers vet vendors quietly, and your clinicians become the proof they find while doing it.

Get your team featuredSee how it works15 minutes, straight to a calendar.

Follow Healthcare Insights

Get new expert content in your inbox.

Healthcare: are you visible to AI?

Before they reach out, Healthcare buyers ask AI engines which vendors to trust. Explore how your experts, customers, and partners can become useful content for buyers and AI search.

Free plan

You just read one Healthcare expert. Your company is full of them.

This article was produced through MarketScale. The same platform turns your clinicians, service-line leaders, and field engineers into the articles, video, and social content Healthcare buyers are searching for. Create a free workspace and see it with your own people. No credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What you get, free

Your own MarketScale workspace, up to 10 people
One professional video edit a month for qualifying companies
Media requests to your crowd, remote recording, AI writing tools
$0, no credit card, nothing that expires

More Healthcare Insights

Health systems are partnering up without changing who owns the hospital

Health systems are partnering up without changing who owns the hospital

Health systems are choosing alliances over mergers, per a July McDermott Will & Schulte analysis and four July deals tracked by Becker's Hospital Review. St. Christopher's, Nemours, Jefferson and Temple signed a nonbinding alliance letter; Palomar UC San Diego Health launched July 1. Ownership stays put; governance, purchasing and outpatient investment absorb the change.

  • 01In an alliance, the contract does the integrating that an org chart does in a merger: McDermott Will & Schulte says governance design, exclusivity, antitrust review, community commitments and exit rights all have to be settled before signing.
  • 02Purchasing is now explicitly on the table in at least one no-ownership deal, the St. Peter's Health and Billings Clinic-Logan Health talks in Montana, which means shared supply contracts can arrive without a change of control.

Sep 19, 2026

Telemedicine in eye care stops at the retinal scan unless imaging moves home

Telemedicine in eye care stops at the retinal scan unless imaging moves home

An Ophthalmology Times commentary by T.Y. Alvin Liu, Ferdinand Hui and Phillip Phan sorts eye patients into three telemedicine tiers by clinical need. Patients needing regular OCT scans benefit less unless a home device can send the image. Video tools already sit inside Epic and Cerner; the deciding purchase for retina clinics is the imaging device in the patient's living room.

  • 01The dividing line for eye telemedicine is imaging, not video: patients who need regular OCT scans benefit less from remote visits unless a device at home can send the scan, so a video license alone shifts few of those encounters.
  • 02The provider-side requirement, a HIPAA-compliant secured video platform, was already built into Epic and Cerner by 2020; the patient-side requirements (1.5 MB up and down bandwidth, a quiet private room, comfort with the technology) sit outside the health system's control and are the ones worth screening for at scheduling.
  • 03Self-administered home color fundus photography for tracking non-proliferative diabetic retinopathy was named as the nearer route into retina telemedicine; home OCT for wet AMD is the harder gate and the device to watch.

Sep 19, 2026

Value-based care reaches a quarter of revenue at 30% of surveyed health organizations

Value-based care reaches a quarter of revenue at 30% of surveyed health organizations

Wolters Kluwer Health argues value-based care software is judged on whether customers hit incentive thresholds and avoid penalties. A Fierce Healthcare-reported survey it cites puts value-based care at a quarter or more of revenue for 30% of organizations. The analysis is a vendor publication that ends by pitching its own UpToDate Connect API.

  • 01The sharper question for any population health or care coordination platform is whether it changes what a clinician does at the moment of decision, or only reports afterward what happened. Wolters Kluwer's reading of the evidence is that many platforms still struggle with the first.
  • 02Vendors selling into value-based contracts now face a build-or-license decision on clinical content, because Wolters Kluwer names current, trusted content, consistent clinician adoption across sites, and a traceable link from guidance to quality metrics as the three hard problems.

Sep 18, 2026

Explore More Healthcare Insights

Read more expert perspectives from across Healthcare.

Browse Healthcare Hub

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Healthcare and beyond.

Book a 15-minute demo

Or call us. No forms required. We pick up. 214-945-2512