Skip to content
‹ Back to IndustriesFood & Beverage

How a Fourth Generation Butcher is Ready to Help People Eat Less Meat

From new technologies and changing food trends to supply chains and innovative concepts, the restaurant industry is everchanging. Host Andre Natera shares kitchens, plates and stories with food and beverage superstars, preparing a new dish and offering valuable insights from the front lines of the culinary industry.   The art of butchery was Cara Nicoletti’s birthright in…

This story was produced through MarketScale. See how Food & Beverage teams put it to work with Customer Stories & Case Studies.

Promoted content from Run the Pass with Chef Andre Natera on MarketScale.

·
Share

Free workspace

Turn your Food & Beverage expertise into content.

Record interviews, organize footage, and write with AI on a free trial of the MarketScale platform for qualifying companies. No demo required, no credit card.

Try it Free

From new technologies and changing food trends to supply chains and innovative concepts, the restaurant industry is everchanging. Host Andre Natera shares kitchens, plates and stories with food and beverage superstars, preparing a new dish and offering valuable insights from the front lines of the culinary industry.

The art of butchery was Cara Nicoletti’s birthright in many ways, growing up working in her grandfather’s Boston shop. She comes from generations of it but changed course after considering the sustainability of meat. She recently joined Andre Natera on Run the Pass to share her story.

Nicoletti has a diverse background, working as a butcher, writing a cookbook, and hosting shows on VICE Munchies. In February 2020, she launched Seemore Meats & Veggies, which makes humanely raised, veggie stuffed sausages. “I started making sausages 11 years ago to help people eat less meat and stretch the meat further with fillers that were good like vegetables,” Nicoletti said.

“We can’t keep up the demand for meat and do it in a way that’s good for the Earth. So we need to eat good meat but less of it.” – Cara Nicoletti

Growing up around butchers, Nicoletti noted she was “more sensitive about where meat comes from,” and then working in restaurants saw all the waste. Although she hadn’t initially intended on becoming a butcher, she found an apprenticeship and stayed in the industry for several years.

Sustainability became a big focus for Nicoletti—one which became even more true during the pandemic. “Our supply chain is flimsy, especially with meat, as we depend on four giant companies that control the meet supply in the U.S. It’s a deeply unsustainable market,” she said.

Nicoletti spoke about the concept of regenerative agriculture and its critical role in the meat industry. “It’s when grazing animals diversify the soil. If they in stalls all day eating grain, it’s stripping the soil and creating monocultures. There’s no way we can keep up with demand and do it in a way that’s good for the Earth,” she explained.

Watch Previous Episodes of Run the Pass!

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale

Facebook – facebook.com/marketscale

LinkedIn – linkedin.com/company/marketscale

Run the Pass with Chef Andre Natera

Part of this channel

Run the Pass with Chef Andre Natera

Chef Andre Natera on the business and craft of the restaurant industry.

Visit the channel

Your experts belong here

Every story in MarketScale Food & Beverage starts with a company putting its plant managers, quality leads, and R&D teams on the record. Buyers are already reading this topic. The only question is whose experts they find.

Processors and grocery buyers vet suppliers hard, and your operations people are the ones who can satisfy them.

Book DemoSee how it works15 minutes, straight to a calendar.
B2B Weekly

The week in Food & Beverage, and sixteen other industries, every Monday.

Ten stories, one-line takes, five minutes. Free.

Food & Beverage: are you visible to AI?

Before they reach out, Food & Beverage buyers ask AI engines which vendors to trust. Explore how your experts, customers, and partners can become useful content for buyers and AI search.

Free Trial

You just read one Food & Beverage expert. Your company is full of them.

This article was produced through MarketScale. The same platform turns your plant managers, quality leads, and R&D teams into the articles, video, and social content Food & Beverage buyers are searching for. Start a free trial and see it with your own people. For qualifying companies, no credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What your free trial includes

Hands-on access to the MarketScale platform
Media requests to your crowd, remote recording, AI writing tools
No demo required. No credit card.
For qualifying companies. Company confirmation required.

More Food & Beverage Insights

Drive-thru crews talk less at the window when voice AI takes the order

Drive-thru crews talk less at the window when voice AI takes the order

Intouch Insight’s 2026 drive-thru mystery shops found voice AI fully handled 40% of encounters, up from 20%, and order accuracy rose. The shift shows up at the window: when AI took the order, active verbal engagement dropped. That suggests operators may need to focus on coaching and window standards as they scale voice AI.

  • 01Scorecards that track only speaker speed and accuracy could improve with voice AI even as untracked window behaviors slip, so operators may need to measure the window separately.

Oct 2, 2026

STONEY ginger beer trades its brown bottle for clear PET in South Africa

STONEY ginger beer trades its brown bottle for clear PET in South Africa

STONEY ginger beer, a Coca-Cola brand in South Africa, is switching from brown to clear PET bottles, starting with the 2.25-litre size in June 2026. SPRITE made the same move from green. Coca-Cola says labels and closure colours will carry STONEY recognition, and the rest of the range shifts over time.

  • 01Once STONEY goes clear, the label and the cap carry the brand, so those specs need the same lock-down the brown tint used to get.
  • 02The STONEY move follows SPRITE’s switch from green to clear plastic bottles in South Africa, and could signal a brand-by-brand approach to coloured bottles.
  • 03The signal to watch is the next STONEY size to go clear: so far only the 2.25-litre bottle is confirmed, and no dates have been given for the rest of the range.

Oct 2, 2026

Dogs and cats approached and ate the microbial-protein bowl first in an in-home test

Dogs and cats approached and ate the microbial-protein bowl first in an in-home test

In a four-meal, two-bowl test in pets' homes, dogs and cats showed a short-term preference for kibble containing MicroHarvest's microbial protein. Independent lab results showed comparable macronutrients, but long-term feeding data is still needed.

  • 01The study reports short-term preference in dogs and cats; the authors cite long-term palatability and health outcomes as next questions, ideally in a multi-week feeding study that includes cats.

Sep 29, 2026

Explore More Food & Beverage Insights

Read more expert perspectives from across Food & Beverage.

Browse Food & Beverage Hub

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Food & Beverage and beyond.

Book a Demo

Or call us. No forms required. We pick up. 214-945-2512