Skip to content
MarketScale
Demo
‹ Back to IndustriesFood & Beverage

Building Your Restaurant’s Voice

In the thrill of crafting menus, cooking dishes and serving diners, chefs often forget about branding themselves. Advertising is an afterthought for many, even the best, but building a brand image and establishing community relationships are more important skills now than ever before. So, how does a chef cultivate an image that matches the aesthetic…

This story was produced through MarketScale. See how Food & Beverage teams put it to work with Customer Stories & Case Studies.

Promoted content from Run the Pass with Chef Andre Natera on MarketScale.

Share

Get featured

Want to get featured in MarketScale Food & Beverage?

Create a free MarketScale workspace and get your company's expertise featured across our Food & Beverage coverage. No credit card, no demo required.

Start free

In the thrill of crafting menus, cooking dishes and serving diners, chefs often forget about branding themselves. Advertising is an afterthought for many, even the best, but building a brand image and establishing community relationships are more important skills now than ever before.

So, how does a chef cultivate an image that matches the aesthetic of their restaurant? How do you turn media exposure into revenue?

To help answer that question, Chef Andre Natera sat down with the Executive Vice President of Giant Noise, Courtney Knittel, to discuss how chefs are managing their brands and why restaurants are relying on PR now more than ever.

Pour the wine. Set out the plates. It’s time to Run the Pass. 

Want to stay up to date on what is happening in Food and Beverage and Run the Pass? Subscribe here.

Run the Pass with Chef Andre Natera

Part of this channel

Run the Pass with Chef Andre Natera

Chef Andre Natera on the business and craft of the restaurant industry.

Visit the channel

Your experts belong here

Every story in MarketScale Food & Beverage starts with a company putting its plant managers, quality leads, and R&D teams on the record. Buyers are already reading this topic. The only question is whose experts they find.

Processors and grocery buyers vet suppliers hard, and your operations people are the ones who can satisfy them.

Get your team featuredSee how it works15 minutes, straight to a calendar.

Follow Food & Beverage Insights

Get new expert content in your inbox.

Food & Beverage: are you visible to AI?

Before they reach out, Food & Beverage buyers ask AI engines which vendors to trust. Explore how your experts, customers, and partners can become useful content for buyers and AI search.

Free plan

You just read one Food & Beverage expert. Your company is full of them.

This article was produced through MarketScale. The same platform turns your plant managers, quality leads, and R&D teams into the articles, video, and social content Food & Beverage buyers are searching for. Create a free workspace and see it with your own people. No credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What you get, free

Your own MarketScale workspace, up to 10 people
One professional video edit a month for qualifying companies
Media requests to your crowd, remote recording, AI writing tools
$0, no credit card, nothing that expires

More Food & Beverage Insights

Leased modular cold storage trims upfront costs 20% to 30%, Titan Cold Storage says

Leased modular cold storage trims upfront costs 20% to 30%, Titan Cold Storage says

Titan Cold Storage's Søren Skov Mogensen, writing in Food Logistics, says leased modular cold storage units cut upfront construction costs 20% to 30% and can cut operating energy costs up to 30%. Newmark reports U.S. cold storage vacancy rising while demand grows. For food supply chain planners, the deciding variable is confidence in demand: steady, long-term load still favors a permanent build, while volatile peaks favor leased capacity.

  • 01Rising vacancy and rising demand at the same time, per Newmark's 2H 2025 report, means the U.S. cold storage market has spare space and a shortage of the right space; the useful question is now what kind of capacity, where, and for how long.
  • 02A 2023 Frontiers study of 67 cold stores found field energy use ran up to 30% above laboratory conditions, so a lease quote should be judged on the provider's measured fleet energy data, not on rated performance.
  • 03Leased modular units fit operators with a stable baseline and volatile peaks (harvest compression, plant renovations, rerouted supply); Titan's own author says permanent construction still makes sense where demand is long-term and steady.

Sep 18, 2026

Hain Celestial is selling most of its international business to AURELIUS for $323 million

Hain Celestial has signed a definitive agreement, announced Sept. 14, to sell most of its International business to private equity firm AURELIUS for an estimated $323 million in cash. Ella's Kitchen and New Covent Garden soups are included. Retailers, distributors and suppliers trading with those brands could face a new counterparty once the deal closes, though no closing date has been reported.

  • 01Hain expects $305 million to $310 million in net proceeds on an estimated $323 million headline price, and the announcement does not itemize what accounts for the difference.
  • 02The package spans Ella’s Kitchen baby and kids foods, Joya and Natumi plant-based beverages, Hartley’s jelly, Linda McCartney Foods, Cully & Sully, and the Yorkshire Provender and New Covent Garden soup brands; if the deal closes as described, multi-category buyers could be dealing with one new owner across them.
  • 03The signal to watch is a closing date and any transition arrangements; neither is in the reporting so far, so day-to-day trading terms for these brands remain as they are until that changes.

Sep 18, 2026

Drinks are the most visible expression of the wellness shift through 2026

Drinks are the most visible expression of the wellness shift through 2026

Zappi's March list of food and beverage categories expected to emerge or strengthen through 2026 covers functional foods, functional beverages and gut-health platforms, and uses hemp-derived THC drinks as its clearest example of how a new category forms. Morning Consult data reported by Food Dive backs the beverage call: eight of 25 five-year growth brands were drinks, none packaged food. Only 14% of 2,800 brands saw purchase consideration rise in 2026.

  • 01Beverages took eight of the 25 slots on Morning Consult's five-year growth list and packaged food took none, a signal for anyone weighing a 2027 launch pipeline by format.
  • 02The sharper question for any new concept: does it borrow familiarity shoppers already have, the way Coca-Cola's Mr. Pibb relaunch did, or does it have to build awareness before a benefit claim can do any work?
  • 03Hemp-derived THC beverages reached about $2.8 billion in sales in 2023, per Brightfield Group data cited by Zappi, with more growth expected as distribution widens.

Sep 17, 2026

Explore More Food & Beverage Insights

Read more expert perspectives from across Food & Beverage.

Browse Food & Beverage Hub

For Food & Beverage teams

See how Food & Beverage teams use MarketScale →

Customer Stories & Case Studies

Explore Channels

Industry news, analysis, and expert perspectives

Professional AV›Engineering & Construction›Education Technology›Healthcare›Energy›Software & Technology›Retail›Business Services›Industrial IoT›Sports & Entertainment›Transportation›Sciences›Building Management›Food & Beverage›Architecture & Design›Hospitality›Marketing Tech›
Keep exploring

More from Food & Beverage

Food & Beverage hubMore expert Food & Beverage coverage.Explore →Customer Stories & Case StudiesTurn supply-chain wins into proof.Explore →AMAG Studio DayOne production, 20–30 clips.Explore →State of B2B MarketingWhat is working in B2B marketing now.Explore →

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Food & Beverage and beyond.

Book a 15-minute demo

Or call us. No forms required. We pick up. 214-945-2512