Skip to content
MarketScale
‹ Back to IndustriesEducation Technology

The Four Essential Roles of Leadership

Amidst and after the pandemic, there is more pressure on teachers to produce more outputs than inputs; people call for more responsibility and standardization in teaching and learning. This pressure trauma is showcasing itself and putting immense pressure on teachers to perform effectively, leading to burnout, quitting, and losing great people in the field. According…

This story was produced through MarketScale. See how Education Technology teams put it to work with Executive Thought Leadership.

Promoted content from FranklinCovey on MarketScale.

Share
The Four Essential Roles of Leadership

Get featured

Want to get featured in MarketScale Education Technology?

Create a free MarketScale workspace and get your company's expertise featured across our Education Technology coverage. No credit card, no demo required.

Request an invite

Amidst and after the pandemic, there is more pressure on teachers to produce more outputs than inputs; people call for more responsibility and standardization in teaching and learning. This pressure trauma is showcasing itself and putting immense pressure on teachers to perform effectively, leading to burnout, quitting, and losing great people in the field. According to a Wall Street Journal report, at least 300,000 public-school teachers and other staff have left the field between February 2020 and May 2022.

With this unfortunate turn of events, how can we collectively take an active leadership role, get more people to show up for a vision rather than just a job, and accomplish the vision for our children?

In this week’s podcast, the host of Change Starts Here, Dustin Odham, had a heartfelt chat with Betsy Wierda, a FranklinCovey coach, consultant, and executive coach, on how to help staff members detect their gifts and talents, how everyone can be a stakeholder, and how we can help our kids achieve regardless of the demographics or socioeconomic background.

Odham and Wierda also discussed other aspects, such as:

  • Her experience in the education world
  • The challenges districts are experiencing all across the country in terms of developing great leaders
  • The four essential roles of leadership

“The thing that brings me the most joy is that I get to bring joy and hope to our schools,” Wierda said. “We want to help people detect their gifts and talent and connect these gifts to meaningful work within the organization so that they feel valued and connected to meaningful work bigger than themselves.”

Odham asks Wierda about the four most important roles in leadership. Wierda asserts:

  1. Trust: Leaders inspire trust in others through competency and character.
  2. Results-driven: Leaders create a vision and constantly communicate this vision with stakeholders.
  3. Coaching potential: To develop those that can take over when the current leaders are gone.
  4. Strategy execution: Leaders should be able to reflect and give meaningful feedback.

“I believe that one person can make a difference, and each person matters; don’t give up; we can learn and execute these four roles,” Wierda added.

Betsy Wierda is an educator and coach. She has spent 15 years as a principal and 14 years as an Exceptional Education Teacher. She has served as a Director of Professional Development, a Standards and Literacy Coach, an Adjunct Professor, an Excel Teacher at the University of North Florida, a Professional Development Cadre Member, and an Administrator in both St. Johns and Duval Counties in Northeast Florida. She is currently a coach and consultant, working among the best and brightest educators in the nation.

FranklinCovey

Part of this channel

FranklinCovey

Behavior change that produces measurable organizational results

Visit the channel

Your experts belong here

Every story in MarketScale Education Technology starts with a company putting its implementation leads, instructional designers, and district partners on the record. Buyers are already reading this topic. The only question is whose experts they find.

Procurement teams read long before they ever call, and your implementers get to answer their questions first.

Get your team featuredSee how it works15 minutes, straight to a calendar.

Follow Education Technology Insights

Get new expert content in your inbox.

Education Technology: are you visible to AI?

Before they reach out, Education Technology buyers ask AI engines which vendors to trust. See how AI describes your company today, and where competitors show up instead.

Free workspace

You just read one Education Technology expert. Your company is full of them.

This article was produced through MarketScale. The same platform turns your implementation leads, instructional designers, and district partners into the articles, video, and social content Education Technology buyers are searching for. Create a free workspace and see it with your own people. No credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What you get, free

Your own MarketScale Studio workspace
One video edit a month, on us
AI writing, editing, and publishing tools
In-platform coaching to learn the system

More Education Technology Insights

U.S. institutions pay $2,000–$3,500 per enrolled international student as agency commission models shift away from gross-tuition percentages

U.S. institutions pay $2,000–$3,500 per enrolled international student as agency commission models shift away from gross-tuition percentages

A recent survey conducted by AIRC shows that U.S. educational institutions are increasingly adopting fixed-fee and net-tuition models for agency commissions instead of traditional percentage commissions. These institutions pay approximately $2,000 to $3,500 for each enrolled international student. The survey analyzed responses from 61 institutions across 26 states.

  • 01Educational institutions in the U.S. pay $2,000–$3,500 per international student as agency commission.
  • 02Fixed-fee and net-tuition models are gaining popularity over traditional percentage-based commissions.
  • 03The AIRC survey included 61 institutions from 26 different states.

Aug 12, 2026

Work Generated Learning with Andrew Salmon of Intangled Learning

Work Generated Learning with Andrew Salmon of Intangled Learning

Andrew Salmon of Intangled Learning explores how learning can be generated through work experience. This approach integrates practical workplace skills with educational growth. Technologies in education are evolving to support this type of learning environment.

  • 01Workplaces can serve as a powerful arena for learning new skills.
  • 02Education technology is advancing to better integrate on-the-job learning with formal education.
  • 03Integrating learning with work helps bridge the gap between theoretical knowledge and practical application.

Aug 7, 2026

DisruptED in the D: How Michigan Central is Changing the Landscape of Detroit with Beth Kmetz-Armitage

DisruptED in the D: How Michigan Central is Changing the Landscape of Detroit with Beth Kmetz-Armitage

The article discusses how Michigan Central is transforming the landscape of Detroit, with insights from Beth Kmetz-Armitage. The project aims to revitalize the area through innovative education-technology initiatives. Ron Stefanski covers the impact of these changes on the local community.

  • 01Michigan Central is revitalizing Detroit.
  • 02Education-technology plays a key role in the transformation.
  • 03Beth Kmetz-Armitage shares insights on the project.

Jul 15, 2026

Explore More Education Technology Insights

Read more expert perspectives from across Education Technology.

Browse Education Technology Hub

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Education Technology and beyond.

Book a 15-minute demo

Or call us. No forms required. We pick up. 214-945-2512