Skip to content
MarketScale
‹ Back to IndustriesEducation Technology

The Disrupted World of Tech With Dave Eifert at Phoenix Contact USA

As we navigate an increasingly interconnected world, the technological disruption we face is inescapable, particularly with the Internet of Things (IoT) at the core of the conversation. IoT promises innovation and optimization, but the reality is that it’s a vast landscape that is constantly evolving and often misunderstood. To understand its potential and challenges, DisruptED…

This story was produced through MarketScale. See how Education Technology teams put it to work with Executive Thought Leadership.

Promoted content from DisruptED on MarketScale.

Share

Get featured

Want to get featured in MarketScale Education Technology?

Create a free MarketScale workspace and get your company's expertise featured across our Education Technology coverage. No credit card, no demo required.

Request an invite

As we navigate an increasingly interconnected world, the technological disruption we face is inescapable, particularly with the Internet of Things (IoT) at the core of the conversation. IoT promises innovation and optimization, but the reality is that it’s a vast landscape that is constantly evolving and often misunderstood. To understand its potential and challenges, DisruptED host, Ron Stefanski, sits down with an expert on the subject, Dave Eifert, Senior Business Development Manager at Phoenix Contact USA.

In this episode, they unravel the journey of IoT, its successes, its failures, and its promise for the future. They discuss:

  1. The initial perception and excitement around IoT
  2. The subsequent disillusionment due to high failure rates of IoT initiatives
  3. The shift in approach to focus on specific business problems
  4. The pivotal role of data sharing in making IoT work
  5. Real-world success stories and the discovery of ‘information in the shadows’.

Dave Eifert comes with an extensive background in tech. An engineering and management dual degree holder, Eifert has spent his entire career working in the electrical industry, always gravitating toward high-tech, cutting-edge developments. He joined Phoenix Contact 18 years ago and has held various roles. Eifert has spent the last 18 to 24 months as the business development manager for Phoenix Contact USA for IIoT, navigating the fascinating yet complex IoT landscape.

DisruptED

Part of this channel

DisruptED

Education, workforce, and manufacturing futures with Ron J. Stefanski.

Visit the channel

Your experts belong here

Every story in MarketScale Education Technology starts with a company putting its implementation leads, instructional designers, and district partners on the record. Buyers are already reading this topic. The only question is whose experts they find.

Procurement teams read long before they ever call, and your implementers get to answer their questions first.

Get your team featuredSee how it works15 minutes, straight to a calendar.

Follow Education Technology Insights

Get new expert content in your inbox.

Education Technology: are you visible to AI?

Before they reach out, Education Technology buyers ask AI engines which vendors to trust. See how AI describes your company today, and where competitors show up instead.

Free workspace

You just read one Education Technology expert. Your company is full of them.

This article was produced through MarketScale. The same platform turns your implementation leads, instructional designers, and district partners into the articles, video, and social content Education Technology buyers are searching for. Create a free workspace and see it with your own people. No credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What you get, free

Your own MarketScale Studio workspace
One video edit a month, on us
AI writing, editing, and publishing tools
In-platform coaching to learn the system

More Education Technology Insights

The U.S. Department of Education’s edtech guidance turns “evidence” into a procurement requirement, even without new federal rules

The U.S. Department of Education’s edtech guidance turns “evidence” into a procurement requirement, even without new federal rules

The U.S. Department of Education has released a Dear Colleague letter that changes the criteria for districts when purchasing educational technology. The focus is now on demonstrating outcomes, evidence, and proof of implementation rather than just usage metrics like log-ins. This guidance emphasizes the importance of results and efficiency in edtech procurement.

  • 01Educational technology procurement requires proof of outcomes and efficiency.
  • 02Districts must provide evidence and proof of implementation when purchasing edtech.
  • 03Usage metrics like log-ins are no longer sufficient for edtech procurement justification.

Aug 23, 2026

Student success programs are colliding with student portals, and colleges are starting to run both like one system

Student success programs are colliding with student portals, and colleges are starting to run both like one system

Colleges are integrating student success programs with student portals to streamline their operations. The new SDX maturity model provides a framework for enhancing these digital journeys. Campus-level expansions are crucial for effective support program implementation.

  • 01Colleges are merging student success programs with student portals to create a unified system.
  • 02The SDX maturity model is a tool to improve digital journey management in education.
  • 03Campus-level expansions are essential for the successful implementation of support programs.

Aug 23, 2026

Johns Hopkins is staffing a 24-FTE success coaching program as data-driven advising shifts from pilot to operating model

Johns Hopkins is staffing a 24-FTE success coaching program as data-driven advising shifts from pilot to operating model

Johns Hopkins University is expanding its student success program by implementing a 24-FTE success coaching model. This initiative combines dedicated coaching structures with integrated data systems and automated outreach to enhance student advising. The program marks a transition from a pilot phase to a fully operational model aimed at improving student outcomes.

  • 01Johns Hopkins University is launching a 24-FTE success coaching program to industrialize student success.
  • 02The program integrates data systems and automated outreach with structured coaching to improve student advising.
  • 03This initiative transitions from a pilot project to a full operational model, enhancing student outcomes.

Aug 23, 2026

Explore More Education Technology Insights

Read more expert perspectives from across Education Technology.

Browse Education Technology Hub

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Education Technology and beyond.

Book a 15-minute demo

Or call us. No forms required. We pick up. 214-945-2512