Skip to content
‹ Back to IndustriesEducation Technology

Grow Your Own Talent: How McDonald’s and Skilltrade Are Building a Culture of Lifelong Learning

This article explores how companies like McDonald's and Skilltrade are investing in internal talent development as automation and shifting workforce expectations make traditional hiring insufficient. It highlights the growing trend of employer-led lifelong learning programs as a strategic response to rapid technological change. Building talent from within is positioned as a competitive advantage across industries from fast food to healthcare.

This story was produced through MarketScale. See how Education Technology teams put it to work with Executive Thought Leadership.

Promoted content from DisruptED on MarketScale.

By Ron Stefanski · · Adult LearningCorporate LearningDisruptedJason Aubrey
Share

Key takeaways

01

Automation and new technologies are forcing companies to rethink how they define and develop qualified workers.

02

McDonald's and Skilltrade are cited as models for building cultures of continuous, employer-driven learning.

03

Growing talent internally is becoming a strategic necessity, not just an HR initiative, across diverse industries.

Free workspace

Turn your Education Technology expertise into content.

Record interviews, organize footage, and write with AI on a free trial of the MarketScale platform for qualifying companies. No demo required, no credit card.

Try it Free

The world of work is changing faster than ever. Automation is reshaping jobs, new technologies are rewriting what “qualified” means, and a new generation of workers is redefining what they expect from employers. From fast food to healthcare, companies are realizing they can’t just hire talent — they have to build it. They’re starting to see employees not only as workers, but as learners with potential to grow and adapt in a constantly evolving economy. It’s a big shift: a recent McKinsey report found that up to 375 million people worldwide may need to change careers or learn new skills by 2030.

So, how are leading employers creating real opportunities for economic mobility while addressing their own talent needs? What does it take to build programs that meet workers where they are — and help them grow into where they want to go?

In this episode of DisruptED, host Ron J. Stefanski sits down with Lisa Schumacher, Director of Education Strategies and Workforce Policy at McDonald’s, and Jason Aubrey, Founder and CEO of Skilltrade, to explore how education, corporate strategy, and technology are converging to redefine the world of work. Together, they discuss McDonald’s Archways to Opportunity program on its 10-year anniversary, the growing link between corporate training and higher education, and how hybrid learning models are shaping the next generation of frontline talent.

Key takeaways from the conversation…

Building opportunity at scale: How McDonald’s Archways to Opportunity has invested $240 million in education benefits for over 90,000 employees, lowering barriers through tuition assistance, flexible scheduling, and career advising.

Upskilling in healthcare: Jason Aubrey on the rise of hybrid hands-on learning models that connect certificate programs with degree pathways, allowing healthcare employers to “grow their own” talent pipelines.

The ROI of education investment: Insights from McDonald’s data showing that 75% of Archways participants stay longer with the company — and nearly half of college graduates from the program are first-generation students.

Lisa Schumacher is the Director of Education Strategies and Workforce Policy at McDonald’s Corporation, where she has spent over a decade developing large-scale education and upskilling programs that strengthen the company’s talent pipeline and workforce reputation. Before joining McDonald’s, she led workforce initiatives at the Council for Adult & Experiential Learning (CAEL), advancing adult education and employer learning partnerships. Earlier in her career, she spent 18 years at the University of Chicago Medical Center, directing professional development and training programs focused on workforce capability in healthcare.

Jason Aubrey is an EdTech and workforce development leader with deep experience scaling technology-enabled education and healthcare training businesses. As CEO of MedCerts, he led the company to a successful acquisition by Stride, Inc., expanding access to online healthcare and IT certification programs. Now the Founder and CEO of Skilltrade, Aubrey continues to innovate in hybrid learning and workforce solutions, drawing on a career that spans product development, organizational transformation, and private equity-backed leadership roles.

Article written by MarketScale.

DisruptED

Part of this channel

DisruptED

Education, workforce, and manufacturing futures with Ron J. Stefanski.

Visit the channel

Your experts belong here

Every story in MarketScale Education Technology starts with a company putting its implementation leads, instructional designers, and district partners on the record. Buyers are already reading this topic. The only question is whose experts they find.

Procurement teams read long before they ever call, and your implementers get to answer their questions first.

Book DemoSee how it works15 minutes, straight to a calendar.

About the author

RS
Ron Stefanski
B2B Weekly

The week in Education Technology, and sixteen other industries, every Monday.

Ten stories, one-line takes, five minutes. Free.

Education Technology: are you visible to AI?

Before they reach out, Education Technology buyers ask AI engines which vendors to trust. Explore how your experts, customers, and partners can become useful content for buyers and AI search.

Free Trial

You just read one Education Technology expert. Your company is full of them.

This article was produced through MarketScale. The same platform turns your implementation leads, instructional designers, and district partners into the articles, video, and social content Education Technology buyers are searching for. Start a free trial and see it with your own people. For qualifying companies, no credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What your free trial includes

Hands-on access to the MarketScale platform
Media requests to your crowd, remote recording, AI writing tools
No demo required. No credit card.
For qualifying companies. Company confirmation required.

More Education Technology Insights

More EdTech companies are changing hands, at lower prices

More EdTech companies are changing hands, at lower prices

Edtech acquisitions reached 149 through August 2026, with four months of the year still to go. Prices went the other way. The median disclosed revenue multiple fell from 2.3x to 1.3x, though deals above $160 million carried a median 5.9x in Berkery Noyes' historical sample.

  • 01Corum Group counted 149 edtech acquisitions through August 2026, and the median disclosed revenue multiple dropped from 2.3x in the second half of 2025 to 1.3x in the first half of 2026.
  • 02Only 9% of deals disclose terms, so the number to watch is whether disclosed deal value starts rising alongside deal count or stays near $6.5 billion.

Oct 30, 2026

A $4 billion repair backlog will now shape Louisiana's college building budgets

A $4 billion repair backlog will now shape Louisiana's college building budgets

A Gordian assessment prepared for the Board of Regents puts the deferred maintenance backlog at Louisiana's public colleges at $4 billion. Buildings in the LSU and University of Louisiana systems average 64 years old, compared with 53 years for the community and technical colleges. Those findings now sit alongside a $1.25 billion capital request covering 73 projects.

  • 01Louisiana's state buildings are 70% concentrated on public postsecondary campuses, making higher education the primary owner of state-owned facility inventory.
  • 02The University of Louisiana System has the largest share of highest-risk buildings (over 50 years old) at 35%, while the community and technical college system leads in low-risk buildings at 22%.
  • 03The $1.25 billion capital outlay request covers 73 construction projects but measures construction and new work, not the $4 billion deferred maintenance backlog, representing different funding categories.

Oct 29, 2026

Field of study drives community college certificate earnings test outcomes

Field of study drives community college certificate earnings test outcomes

Community college degrees almost all pass the new federal earnings test. Certificate results vary more: in Texas, construction trades certificates put students $48,000 ahead while IT certificates left them $21,000 behind.

  • 01Field of study is the sharper question for program review: in Texas, construction certificates beat similar peers by about $48,000 after five years while IT certificates trailed by about $21,000.

Oct 27, 2026

Explore More Education Technology Insights

Read more expert perspectives from across Education Technology.

Browse Education Technology Hub

About the Experts

RS
Ron Stefanski

Host, DisruptED

Ron Stefanski is the host of DisruptED, a show focused on innovation in education and workforce development. He is also an entrepreneur and online business educator known for his work at OneHourProfessor.com. Stefanski covers topics at the intersection of technology, learning, and the future of work.

Skilltrade is a workforce training platform focused on trades and skilled labor education, partnering with employers to build internal talent pipelines through structured learning programs.

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Education Technology and beyond.

Book a Demo

Or call us. No forms required. We pick up. 214-945-2512