How Verizon Business Utilizes UGC for Sales Enablement
The episode examines how Verizon Business employs user-generated content (UGC) for sales enablement by leveraging the authentic voices of employees. Cesar Teran, Verizon's Sales Enablement Lead, shares his experiences and vision for integrating UGC into team training, making it more genuine and effective. Collaborating with employees fosters diverse and engaging content, which can be repurposed for broader business applications.
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Key takeaways
Verizon uses UGC to enhance employee training and engagement.
Authentic employee voices make training more relatable and impactful.
Internal UGC can be leveraged for marketing and customer education.
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In this episode of UGC for B2B, host David Dabney welcomes Cesar Teran, Verizon's Sales Enablement Lead for Channel, to explore how user-generated content (UGC) is transforming training and team engagement at Verizon Business.
Cesar shares the journey of introducing UGC into Verizon's training initiatives, emphasizing the importance of authenticity, collaboration, and celebrating contributions. He highlights that by involving real employees—those who use the products daily—the training becomes more relatable and impactful. Collaboration across teams brings a diversity of perspectives, making the content more engaging and reflective of real-world scenarios.
By involving real employees—those who use the products daily—the training becomes more relatable and impactful.
To encourage participation, Cesar provides templates, coaching, and a non-judgmental environment that puts creators at ease. The result? Content that not only educates but inspires.
The conversation also explores how internal UGC can be repurposed for customer education, marketing, and employer branding, and how effectiveness is measured through engagement, knowledge retention, and behavioral change.
Looking ahead, Cesar sees UGC playing a key role in a decentralized, peer-driven learning model—especially as tools like AI and immersive tech come into play.
UGC playing a key role in a decentralized, peer-driven learning model—especially as tools like AI and immersive tech come into play.
Listen in to hear how Verizon is leading with content created by the people who know it best.
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