Authentic voices outperform branded messaging in B2B strategy
Werblo argues that employee and customer-generated content is fundamentally more persuasive than traditional corporate messaging in B2B marketing and sales enablement. Across multiple industries—from software to energy to professional AV—he demonstrates that authentic internal voices drive engagement and credibility better than polished brand narratives.
45%
of global e-commerce purchases made on mobile devices
“Authentic employee voices prove more effective than traditional training for building engaged sales teams.”
How Verizon Business Utilizes UGC for Sales Enablement
Strategic use of internal content across B2B sectors
SHARE
50 years
Red Lion Controls' continuous industrial transformation and adaptation
Employees become the most authentic storytellers when companies embrace internal video content as a strategic marketing tool.
A Close Look: How User Generated Content Works for Design Conveyor Systems
Healthcare systems face mounting risks when credential verification fails to catch intentional deception among medical professionals.
The High Stakes of Authenticating Professional Credentials
“Companies that fall out of step with latest innovations will inevitably fall behind.”
Connect with Zach Werblo
Education Technology
Professional AV
Software & Technology
tailBeaconX Intro: In the Box
Are you ready to embark on an exciting journey to enhance your aircraft’s capabilities? Today, we bring you a comprehensive guide on installing the tailBeaconX, a cutting-edge device designed to elevate your aviation experience. Join us as we explore the step-by-step process with Rebekah Gambrell, the Technical Support Manager for uAvionix. Our adventure begins with…
How to Update the AV-30 on the Bench
Are you prepared to take your aviation experience to new heights? Today, we invite you to join us on an enlightening journey as we delve into the world of updating the AV-30, a state-of-the-art device that connects and informs pilots. Guiding us through this seamless process is Rebekah Gambrell, the Technical Support Manager for uAvionix….
Discover the Magic of Simplified Automated Inspection
The digital landscape is swiftly changing, and so too is the need for efficient and reliable print inspection software. With the rise of automation, there’s a growing demand for tools that not only simplify the workflow but also provide accurate and comprehensive print inspections. Enter PQV 4.0, the most sophisticated print inspection software currently…
Skylift Achieves Success with the SkyStation5060LTE and muLTElink5060
Skylift, a top UAV manufacturer, impresses with their integration of Multilink 5060 and SkyStation 5060 LTE into a weatherproof drone. This boosts capabilities in surveillance, inspection, and data collection. Multilink 5060 ensures seamless connectivity in harsh environments, ideal for Skylift’s weatherproof UAV. SkyStation 5060 LTE enables real-time transmission of video and telemetry data. These integrations…
Draganfly CEO Shares Where the Company is Seeing Record Revenue
The need to help the people during search and rescue and dangerous times continues to be an ongoing matter, one that many have stepped in to assist, including the drone delivery platform, Draganfly. Cameron Chell, CEO of Draganfly sat with host Grant Guillot of Drones in America, to discuss just how the drones are doing…
Examining the Impact of DroneUp Preparing For One Million Package Deliveries Per Year
The small aircraft often used today to capture video or perform surveillance is now a source of delivery in recent years. And the big box retailer Walmart, is the latest corporation to tap into the drone delivery market. As discussed on the latest episode of the podcast show “Drones in America,” host Grant Guillot talked…
Made in America: Bringing Microchip Production Back to America
It’s no mystery why and how the supply chain disruption occurred during the pandemic; however, the million-dollar question is: how to fix and prevent it. Premio’s Product Marketing Director, Dustin Seetoo, and Executive Vice President, Kevin Wu, and Intel’s Supply and Demand Manager, Jennifer Bressler, discussed how the companies are combatting this issue with hosts…
How the Future of the Telecom Workforce Is Changing Due to Labor Shortages
At Cable-Tec Expo 2019 in New Orleans, 5G and 10G ruled conversation, from panels to casual booth back-and-forth. What was most critical to walk away with from the show was how each side of the telecom and broadband industries would be affected, especially the workforce of technicians and field engineers servicing, installing and monitoring these…
Promoting Advancements in Autonomous Mobile Manipulation
Manufacturing facilities have been revolutionized not only through technology but also by necessity. Consumers demand their products faster than ever before, and there are plenty of outlets for them to receive their products quickly. “When a company like Amazon invests millions and millions of dollars into the robot space it really helps change…
MarketScale Live At NRF 2019
This Live Blog was last updated January 15th at 2:30pm. With NRF 2019 in full swing, our own Geoffrey Short is in New York City to bring you all the latest from the show. We will be updating this post throughout the day with all of his interviews, products demos, and insights from the show. You…
Industrial IoT
Protecting Nature While Implementing a Red Lion IIOT Solution for Renewable Energy Generation
Climate change demands urgent global action, and renewable energies like solar, wind, water, geothermal, and biomass are crucial players in how technology can play a role in protecting nature. However, their implementation often disrupts habitats. ATEG Automation develops intelligent solutions, harmonizing technology with environmental and social aspects. ATEG’s concern was protecting birds near wind turbines…
50th Anniversary: Remembering Our Past and Looking Towards the Future
Red Lion Controls celebrates its 50th Anniversary, displaying resilience and adaptability in an ever-changing industrial landscape. Key employees like Morgan Aldinger and Jim Stover have shaped Red Lion’s success, with dedication to innovation and customer-centric solutions. This milestone serves as a testament to collective efforts and a strong work ethic that propelled remarkable growth….
Red Lion’s Transformation: Empowering Industrial Data Management
For five decades, Red Lion Controls has been at the forefront of transformation, continuously evolving to meet the needs of a changing world. However, this year marks a significant turning point as Red Lion embraces its new identity as THE industrial data company. Recognizing the growing demand from customers to effectively manage and extract…
The Business Case for Robotics on the Factory and Warehouse Floors
Across industries, companies are looking for ways to get their products to clients and consumers with more efficiency and less cost. As automation and robotics continue to revolutionize business, companies that find themselves out of step with the latest innovations will inevitably fall behind. September’s Autonomous Mobile Robot Conference in Louisville, Kentucky brought companies…
What Can We Learn From the United Kingdom’s New Security Laws?
The United Kingdom has announced plans to introduce new IoT laws aimed at boosting the security of connected devices. The law has three basic principles: Devices must have unique passwords that cannot be reset to a universal factory setting Manufacturers must provide a public point of contact as part of a ‘vulnerability disclosure policy’…
What Will 5G Mean for Shoppers?
Over the next year 5G will roll out to most major cities around the world. Faster internet speeds and a decline in latency will lead to quicker and more seamless payments. According to PPRO research, 45% of global e-commerce purchases are made on a mobile device. Faster speeds and a wider net of coverage…
The Top Smart Cities In The World
People are closer to each other than ever before. Now, any two people with a smart phone can see each others faces through their devices in a matter of seconds. It is only natural then, that the environments that people live in would become more connected. Smart cities are coming to fruition quickly, and some…
Sciences
How to Protect Trees with Dormant Oil
Watch our informative video on dormant oil treatment for tree pest control with host and ISA Certified Arborist Wes Rivers. In this episode, we delve into the fascinating world of horticulture oil and its significant role in suppressing overwintering insects. Wes explores the specific benefits of dormant oil and how it can effectively combat insect…
Herbicide Damage on Elm Trees: TreeNewal’s Tips for Spotting It
Experience the visible effects of herbicide damage on elm trees as ISA Certified Arborist Wes Rivers from TreeNewal sheds light on this issue. In this eye-opening video, Wes showcases trees with contrasting appearances—one side flourishing with leaves while the other side remains stunted. He explains that the damage is likely a result of herbicide…
Identifying Lightning Damage on Pecan Trees: Tips from TreeNewal
Join ISA Certified Arborist Wes Rivers from TreeNewal as he examines the aftermath of lightning damage on a pecan tree. In this insightful video, Wes highlights the path taken by the lightning bolt through the tree, causing superheating of the water inside. The resulting vapor expansion creates visible damage to the tree. The tree’s survival…
TreeNewal’s Advice on How to Spot Bagworms on Trees
Join ISA Certified Arborist Wesley from TreeNewal as he provides a quick insight into the appearance and impact of bagworms on trees. In this informative video, Wesley showcases an eastern red cedar, which is highly attractive to these pests. Bagworms create camouflaged cocoons using materials from the tree itself, such as berries and foliage….
Testing What Works for the Office of the Future
Chad Severson, CEO of Ergotron, a movement company focused on ergonomic innovation, knows first hand the challenges businesses are facing regarding reopening strategies for brick and mortar businesses and corporate spaces. Severson and his team are turning to innovation. One unique solution they’re using to figure out how best to adapt their workplace for…
Made in America: Garrett Metal Detectors
For more than five decades, Garrett Metal Detectors has called Garland, Texas home, becoming an integral part of the community. Increasingly, Garrett products are also a part of your everyday life – chances are you’ve utilized one of their products without even knowing it, as the company’s detectors have played a critical role in…
The increasing utility of machine learning in astrophysical research
Hunter Gabbard, a PHD candidate at the University of Glasgow and the LIGO scientific collaboration, spoke to Sean Heath for our Science podcast in a first of three part series discussing different elements of machine learning. In today’s episode, we discuss the relationship between human and machine learning and how these machines can even help…
What is MarketScale
These experts publish through MarketScale, a content platform that turns industry knowledge into articles, video, and audience. Want the same for your team?