Marketing Tech · Glossary
User-Generated Content (UGC)
Content created by customers, employees, partners, or community members rather than the brand itself.
In B2B, the most valuable UGC is expert-generated: engineers, operators, and customers explaining real work in their own words. It reads as credible because it is, and it scales a brand's content well beyond what a central team can produce.
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What is MarketScale
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